- Ericsson polled more than 6,500 early adopters in 13 cities
about possible AI scenarios in the 2030s
- Early adopters believe that four out of five consumers in the
2030s will use AI to make major life-altering decisions
- Early adopters believe that the most successful innovators of
the future may be those that ignore AI advice
STOCKHOLM, June 4, 2024 /PRNewswire/ -- Movies starring
clones of your friends, simulating your future, personal digital
assistants, and AI-driven beauty operations are some of the ways AI
is expected to impact everyday life in the 2030s, according to
technology early adopters polled by Ericsson (NASDAQ: ERIC).
New research from Ericsson ConsumerLab called 10 Hot Consumer
Trends 2030s - the AI-Powered Future, captures responses from 6,500
early adopters in 13 cities around the world regarding AI scenarios
in the 2030s.
Respondents believe that about 80 percent of consumers could be
using AI simulations in the 2030s for life-altering decisions such
as buying houses or stocks, and for making lifestyle changes based
on health simulations.
Early adopters also see AI playing a major role in assisted
childcare to boost children's skills and believe AI will play a
significant role in securing good employment.
The early adopters - traditionally the most passionate about the
need to fully embrace new technology - were asked to evaluate 120
digital service ideas across 15 areas, ranging from fashion and
entertainment to working life and simulations of their own
behavior.
The results reveal a split among early adopters between those
who feel joy, hope and excitement about AI, called AI hopefuls in
the report, and those who feel fear and anxiety, called AI
fearful.
The research shows that more than 60 percent of even the most
ardent AI fans believe they will not have full control of how it
will impact their lives in the 2030s.
The figure rises to more than 70 percent for those current early
adopters who are more skeptical about the future role of AI.
About 37 percent of the AI hopefuls and 27 percent of the AI
fearful believe they will retain full control of how AI is used in
their own lives by 2030.
Just over half of AI hopefuls say they will try to use AI as
much as possible, compared to 26 percent of the AI fearful -
pointing to the likelihood of fragmentation in usage patterns.
However, almost all those polled - 95 percent - believe that at
least some aspects of the ten trends will become a reality.
The report also flags the possibility of AI becoming so
influential in decision making that ignoring certain AI insights
could be a key to success. About 58 percent of respondents believe
that the innovators of the 2030s will be those who dare to ignore
AI's advice.
Report author Michael Björn, Head of Research Agenda, Ericsson
Consumer & IndustryLab, says : "The Ericsson ConsumerLab 10 Hot
Consumer Trends report clearly indicates that early adopters expect
AI to have a significant role in their future daily life. Consumer
expectations are important as this also has implications on network
traffic capabilities to handle related future data use per
device.
"Another insight is the concern that early adopters have,
including the biggest supporters of AI, about the future control of
AI in their personal lives. This shows a need for companies working
with AI to address the concerns of consumers as they develop
solutions."
The Ten Trends
01 Artificial Shoppers
Will personal AI assistants bring about the end of advertising? 75
percent predict AI shopping assistants that screen out
advertisements. Just as many also say big tech companies will use
these shopping assistants to influence consumer purchases.
02 Generative Fashion
Will fashion trends be dictated by AI in the future - or will "100
percent human made" be the new black in 2030? In the 2030's humans
will use plastic surgery to get the right AI-generated beauty
standard look, according to 6 in 10.
03 Sentient Screenplays
AI cloned friends are set to appear in your generatively created
movies - 68 percent foresee the ability to AI clone their friends
to be part of their stories.
04 Human Digital Twins
Nothing left to chance: AI reduces uncertainty by simulating
anything in daily life - 50 percent think people will simulate
their marriages for future changes or divorce.
05 Programmed Progeny
AI-assisted childcare promises relief for parents but concerns over
loss of human empathy loom large - 74 percent foresee AI assistants
in parenting boosting children's technical skills but diminish
creative/emotional intelligence.
06 Govern by AI
Public AI may improve society but is likely to be challenged by
corporate AIs. - 72 percent believe corporate AIs will outsmart
societal AIs.
07 Empower-less Employees
AI may boost your work
performance but also strip it of meaning - 67 percent believe that
AI will be necessary to get good job positions.
08 Data Disorder
Regulation or a digital wild west, consumers' future depends on who
controls data - 75 percent think new regulations will allow
citizens to opt out.
09 AI Running Wild
More interconnected AIs could start developing their own agenda -
59 percent think future co-existence with AIs could become
difficult.
10 Key Keepers
Will connected AI key keepers shield privacy or increase dependency
in the digital age? 7 in 10 say button clicking, ID card swiping
and remembering logins will become unnecessary as AI will handle
that.
Read the latest Ericsson ConsumerLab 10 Hot Consumer Trends for
the 2030s - the AI-Powered Future report via this link.
Related links
Ericsson ConsumerLab
Ericsson: 10 Hot Consumer Trends: Life in a Climate-Impacted
Future
Ericsson: A Quick Guide to Your Digital Carbon Footprint
Ericsson: 10 Hot Consumer Trends 2030 - The Hybrid Mall
Ericsson: 10 Hot Consumer Trends 2030 - The Everyspace
Plaza
Ericsson: 10 Hot Consumer Trends 2030 - Connected Intelligent
Machines
Ericsson: 10 Hot Consumer Trends 2030 - The Internet of
Senses
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Ericsson enables communications service providers and enterprises
to capture the full value of connectivity. The company's portfolio
spans the following business areas: Networks, Cloud Software and
Services, Enterprise Wireless Solutions, and Global Communications
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