FWHT Findwhat.Com (MM)

Espotting to Continue to Provide Pay-Per-Click Listings to Spray (Sweden) and Jubii (Denmark) Espotting Media, a leading European paid listings provider and a wholly owned division of FindWhat.com, Inc. (NASDAQ:FWHT), today announced it has renewed its agreements with two major sites in Scandinavia - Spray in Sweden and Jubii in Denmark, both of which are owned by Lycos. "The renewal of these deals is testimony to the strength of Espotting's offering to its distribution partners - both in terms of our product and our service levels," said Seb Bishop, chief marketing officer of Espotting/FindWhat.com, Inc. In both deals, Espotting will continue to provide its Pay-Per-Click listings on the websites' content pages. Espotting's 'Content Solutions' product places keyword-driven advertiser listings next to relevant content. Espotting's product is unique in the market: -- Unlike other content or contextual advertising programs, Espotting has both an automated and a human review process. Espotting's dedicated 'Content Editors' work closely with partners, such as Lycos, to select the keywords that trigger the advertisements which appear alongside the website's content. The keywords best suited to each content page are selected, ensuring only the most relevant advertisements are displayed. -- Listings are fully integrated and customized to reflect the look and feel of the partner brand. Espotting has a dedicated design team that creates unique implementations for each distribution partner. -- Espotting are experts in content advertising, being the first paid listings provider to offer a Content Solutions product as early as April 2001. "As pioneers of content advertising, Espotting's experience and credibility in the market made them our partner of choice," said Angie Lopez, Joint Managing Director, Lycos. "By utilizing Espotting's Pay-Per-Click listings on our content pages, we continue to provide Spray and Jubii users with relevant information at their finger-tips, enhancing their user experience." In January 2005, Spray generated more than 112 million page impressions from more than 3 million unique users and Jubii saw 116 million page impressions from 2.6 million unique users (Gallup Redmeasure). www.espotting.com www.spray.se www.jubii.dk About Espotting Scandinavia Espotting is one of Europe's leading paid listings providers and a division of FindWhat.com, Inc. (NASDAQ: FWHT). Espotting operates an online marketplace where advertisers bid against each other for prominence within paid-for listings that Espotting delivers across its network, with advertisers only paying for traffic delivered to their website. Espotting advertisers include Dell, British Airways, Flyprice and Tradera. Espotting distributes its paid listings through a diverse network of partners. Partners include Europe's leading websites, search engines and directories, as well as hundreds of vertically focused web publishers. Espotting Scandinavia distribution partners include TV Norge, TV3, Viasat, vg.no, spray and jubii.dk. For more information about Espotting, go to www.espotting.se (www.espotting.no, dk.espotting.com). Espotting's merger with FindWhat.com, Inc. created the largest independent performance-based marketing provider, delivering millions of targeted prospects to its clients each day. The company has relationships with over 100,000 online businesses across 3 continents. More information about FindWhat.com can be found at www.FindWhat.com. About FindWhat.com, Inc.(R) FindWhat.com creates and offers proprietary performance-based marketing and commerce enabling services that help businesses of all sizes throughout the business cycle in reaching prospects, converting prospects to customers and then retaining those customers. Its marketing division creates online marketplaces where buyers are introduced to sellers at exactly the right moment, when they are searching for products and services on the Internet; this introduction is based on a bid-for-position, Pay-Per-Click or Pay-Per-Call (US only), keyword-targeted advertising service. FindWhat.com offers this service directly to advertisers through the FindWhat.com Network(TM) in the U.S., the Espotting Network in Europe and offers a private label version of this service to large companies and portals worldwide, including Lycos and Mitsui & Co., Ltd. FindWhat.com also operates a merchant services division which includes Miva(R), a leading online platform of software and services for small to medium-sized enterprises (SMEs). With its easy-to-use, highly customizable and integrated browser-based point and click business creation software and a vast partner network, Miva is focused on helping to create and enhance online business and marketing services for SMEs. Additionally, FindWhat.com has a primary traffic division, currently offered through Comet Systems, a leading provider of connected desktop consumer software. More information about FindWhat.com is available on the Company's website at http://www.FindWhat.com. Forward Looking Statements This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com's actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein. (R)Registered trademark of FindWhat.com, Inc. (TM)Trademark of FindWhat.com, Inc. All other trademarks property of their respective owners.