A bounce-back for Netflix (NFLX) and Disney (DIS) shares seems to rest on the coming launch of ad-supported tiers for the two streaming leaders, Jack Hough writes in this week's edition of Barron's. For Netflix, the goal is to reverse subscriber losses with cheaper plans. For Disney+, it's to offset a recent acceleration in cable cord-cutting. Much could go wrong in the near term for these companies and their rivals, the author notes. Yet, if the television industry is successful, it could not only rekindle growth, but also pull back power that has been lost to the closed-off advertising economies of Google (GOOGL) and Facebook (META).
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