SharecareNow, powered by WCG today announced the "SharecareNow 10 -
Heart Disease" list, ranking the top influencers of heart disease
conversation online. These experts and organizations provide
relevant resources for individuals seeking reliable information
online related to heart disease, the leading cause of death in the
United States that claims almost a half-million lives each year.(1)
Introduced during American Heart Month, a nationally recognized
month dedicated to raising heart health awareness, the
"SharecareNow 10 - Heart Disease" is the most up-to-date online
influencer list designed to connect Americans with an array of
credible heart disease experts and resources to recognize, prevent
and manage one of the most deadly health conditions in the U.S. The
list aims to help improve awareness and education around heart
disease and reduce the one in every three deaths in the U.S. that
results from heart disease and stroke, equating to 2,200 deaths per
day.(1) Dr. Mehmet Oz, two-time Emmy® Award-winning host of the
nationally syndicated and Emmy® Award-winning show, "The Dr. Oz
Show," expressed enthusiasm about the creation of the "SharecareNow
10 - Heart Disease" list.
"Even though heart disease is the number-one killer in our
country, millions of Americans are unaware of their risk factors,
warning signs, or that simple heart-smart habits can drastically
improve one's overall health and save their life," said Dr. Mehmet
Oz, M.D. "That's why I'm proud there is now a great list of
influencers working to make a difference in a field that's near and
dear to me. It's imperative Americans across the country are aware
of who they can rely on to provide real-time, credible information
online in order to combat the on-set of heart disease and commit to
a heart-healthy lifestyle before it's too late."
Heart disease refers to a variety of conditions that occur
within the heart, but the most common type is coronary artery
disease (CAD), a buildup of fatty plaque in the coronary arteries
that reduces blood flow to the heart and worsens overtime.
According to the American Heart Association, an American will
experience some type of a coronary event approximately every 25
seconds, and every minute someone will die of one.(2)
By identifying the common risk factors -- which include high
blood pressure, high cholesterol, a family history of the disease,
diabetes, stress, history of smoking, obesity and physical
inactivity(3) -- individuals can decrease their chances of
developing heart disease and minimize the severity of the disease
before it becomes life-threatening.
"Oftentimes, the first sign of heart disease is a devastating
and fatal heart attack, which is why the 'SharecareNow 10 - Heart
Disease' aims to improve the overall lack of education and
awareness around the severity of this disease for at-risk patients
and their loved ones who are looking for information online," said
Jeff Arnold, chairman and CEO of Sharecare. "Based on the vast
number of Americans with diagnosed and undiagnosed heart disease,
the list represents one of the most powerful resources available to
empower people with the knowledge to develop a personalized heart
healthy plan and live healthier lives."
In order to be included in the "SharecareNow 10 - Heart Disease"
list, influencers must have demonstrated a consistent impact on
heart disease-specific conversations online over the past year. The
individuals' influence is measured and quantified through a
proprietary algorithm based on more than 40 individual metrics,
including heart disease relevance, syndication, presence and reach.
The influence of these individuals and organizations is then ranked
based on a unique scoring structure.
The following top influencers make up the "SharecareNow 10 -
Heart Disease" list:
1. American Heart Association - http://my.americanheart.org/ 2
.Shelley Wood - http://www.theheart.org/ 3. Larry Husten -
http://cardiobrief.org/ 4. Richard N. Fogoros -
http://heartdisease.about.com/ 5. Chris Kaiser -
http://www.medpagetoday.com/ 6. Carolyn Thomas -
http://myheartsisters.org/ 7. Stephen Sinatra -
http://blog.drsinatra.com/ 8. Tara Parker-Pope -
http://well.blogs.nytimes.com/ 9. Deepak Chopra -
http://www.huffingtonpost.com/ 10. Michael O'Riordan -
http://www.theheart.org/
Additional information, including bios and the methodology
behind the influencer list, is available at
http://now.sharecare.com.
About SharecareNow, powered by WCG
SharecareNow, powered by WCG was developed in partnership with
Sharecare, an interactive social Q&A platform, and WCG, a
market-leading digital communications agency. Sharecare Now,
powered by WCG is an online platform developed to access real-time
analytics on various health topics, conversations and influencers,
and to use these insights to meaningfully impact the conversation
through strategic engagement. The platform allows health and
wellness professionals, organizations and brands to leverage the
most accurate data, solutions and best practices to participate in
the social service of expert health and wellness content and
communities.
About Sharecare Launched in 2010 and based
in Atlanta, GA, Sharecare's mission is to greatly simplify the
search for high-quality healthcare information and answer the
world's questions of health. Created by Jeff Arnold and Dr. Mehmet
Oz, in partnership with Harpo Studios, HSW International (NASDAQ:
HSWI), Sony Pictures Television, and Discovery Communications, the
Sharecare interactive social Q & A platform allows people to
ask, learn and act upon questions of health and wellness. The
company's innovative approach provides a wide array of expert
answers to each question ranging from hospitals to MDs to
non-profits to healthcare companies to active health consumers,
ultimately creating a community where healthcare knowledge is
built, shared and put into practice.
Follow us on Twitter @SharecareNow Find us on Facebook Read our
Sharecare Blog Watch us on YouTube
About WCG Founded and led by chairman and
CEO Jim Weiss, WCGC, the newly formed parent company of WCG, an
award-winning independent global communications agency, is focused
on integrated business solutions in the areas of product supremacy,
innovation, change and growth for the world's leading companies.
WCGC serves clients through a network of offices in San Francisco,
New York, Chicago, Washington, D.C., Austin, Los Angeles and
London. The company is celebrating its 11th year in business in
2012.
WCGC's seasoned professionals specialize in branding, design,
digital and traditional marketing, corporate and product PR, media,
investor and advocacy relations, clinical trial recruitment and
grassroots direct-to-patient communications campaigns. For more
information, please visit www.wcgworld.com.
Follow us on Twitter @WCGWORLD Find us on Facebook Read our
CommonSense Blog Watch us on YouTube
(1) Centers for Disease Control and Prevention. Be One in a
Million this American Heart Month.
http://www.cdc.gov/features/heartmonth/. Accessed February 1,
2012.
(2) Roger VL, Go AS, Lloyd-Jones DM, et al.; American Heart
Association Statistics Committee and Stroke Statistics
Subcommittee. Circulation 2011 Feb 1; 123 (4) :e18-e209. Epub 2010
Dec 15.
http://circ.ahajournals.org/content/123/4/e18.full.pdf+html
(3) American Heart Association. Understand Your Risk of Heart
Attack.
http://www.heart.org/HEARTORG/Conditions/HeartAttack/UnderstandYourRiskofHeartAttack/Understand-Your-Risk-of-Heart-Attack_UCM_002040_Article.jsp.
Assessed February 1, 2012.
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Contact: Brooke Bullen WCG on behalf of Sharecare
415-946-1070 bbullen@wcgworld.com
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