TORONTO, Oct. 4, 2021 /CNW/ - Intuit Inc. (Nasdaq:
INTU), the global technology platform that makes TurboTax,
QuickBooks, Mint, and Credit Karma, today announced that it
has entered into a multi-year strategic partnership with the
Toronto Raptors naming Intuit TurboTax as the team's exclusive
Personal and Business Tax Software.
Intuit TurboTax in partnership with The Raptors will put fans on
the offence this tax season, ensuring they feel prepared and
empowered in managing their taxes without missing a tip-off from
their favourite basketball team. This deal follows the recent
announcement about Intuit's 23-year partnership with the LA
Clippers, further extending Intuit's partnership within the
NBA.
"Intuit TurboTax and the Toronto Raptors have one very important
thing in common: a deep appreciation and respect for their
customers and fans," says Matt
Lisowski, General Manager of Intuit's Consumer Group in
Canada. "This partnership will
allow us to reach our consumers in new and innovative ways while
also supporting the community with access to real tax experts to
file confidently regardless of your situation."
As an exclusive partner and proud supporter of the Toronto
Raptors, Intuit TurboTax will:
- Usher in the tax season through memorable and exciting
activations that deliver exceptional experiences and unforgettable
moments for fans
- Engage with Canadians on a National level during every
regular-season home game
"With the help of the experts at Intuit TurboTax, we're able to
offer fans a new perspective on how they approach their taxes,"
says Jordan Vader, Vice President,
Global Partnerships, MLSE. "The goal is to help our fans learn more
about their finances and give them the tools for better financial
literacy."
This partnership is a natural fit for Intuit TurboTax, as they
look to support Canadians tackling taxes at any stage of their life
journey, whether that is years into their professional life, after
a major life change, or taking on their taxes for the first
time.
"We know that young professionals are looking to be more
financially aware and in control than ever before, and at TurboTax,
we're committed to providing the support and expertise they need to
file with confidence," said Stefania
Mancini, Head of Marketing, Consumer Group at Intuit Canada.
"With on-demand access to our tax experts, Canadians can file
quickly and confidently any time, so you can take a tax break
without missing any action."
Stay tuned throughout the season to see how Intuit TurboTax and
the Toronto Raptors work together to bring fans cool, exclusive
experiences. While the Raptors are dropping dimes, Intuit TurboTax
will help fans pick them up with personalized support to empower
their filing journey.
About Intuit
Intuit is a global technology platform that helps our customers
and communities overcome their most important financial challenges.
Serving approximately 100 million customers worldwide with
TurboTax, QuickBooks, Mint, and Credit Karma, we believe that
everyone should have the opportunity to prosper. We never stop
working to find new, innovative ways to make that
possible. Please visit us for the latest
information about Intuit, our products, and services, and
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SOURCE TurboTax