Harvard Business School publishes Kaspi.kz case study
May 14 2024 - 6:00AM
Joint Stock Company Kaspi.kz (“Kaspi.kz”) (Nasdaq: KSPI) announces
that the company is the subject of a Harvard Business School (HBS)
case study ‘Kaspi.kz: Building Trust through Innovation’. This is
the second Kaspi.kz case study, following on from HBS’s 2019 case
study ‘Kaspi.kz IPO’.
HBS’s latest Kaspi.kz case study examines how
the company’s unique corporate culture, including its obsession
with the quality of its services has helped Kaspi.kz to build the
trust of its customers and stakeholders. This has proven
fundamental to the company’s ability to continually develop
innovative, highly popular digital products which achieve
world-class adoption and customer engagement. The central question
of the case study is whether this approach combined with Kaspi.kz’s
homegrown brand and technology expertise will be an important asset
for the company as it seeks to expand beyond Kazakhstan.
Mikhail Lomtadze, CEO and co-founder of
Kaspi.kz, commented:
“This is Harvard’s second case about Kaspi.kz.
The first case, written in 2019, has now been taught for 4 years.
The new case is dedicated to our unique corporate culture and
obsession with high quality services, which are key to gaining the
trust of our customers. It is especially pleasing to know that even
more students and professors around the world will learn about and
explore Kazakhstan and the rapid pace of digital innovation in our
country.”
The case study can be accessed via:
https://hbsp.harvard.edu/product/324022-PDF-ENG?Ntt=
HBS is known for teaching not from books, but
real cases about companies and actual management decisions. The
typical HBS case is a 20 to 25-page story developed for educational
purposes about a managerial challenge facing a company. HBS cases
are taught not only at Harvard, but at other leading universities
around the world.
About Kaspi.kz
Kaspi.kz’s mission is to improve people’s lives
by developing innovative mobile products and services. To deliver
upon this, we operate a unique, two-sided Super App model –
Kaspi.kz Super App for consumers and Kaspi Pay Super App for
merchants. Through these Super Apps, consumers and merchants can
access our leading Payments, Marketplace and Fintech Platforms. All
our services are designed to be highly relevant to users’ everyday
needs and enable consumers and merchants to connect and transact
using our proprietary payments network. The combination of a large,
highly engaged consumer and merchant base, best-in-class, highly
relevant digital products and a capex lite approach has resulted in
strong top-line growth and a profitable business model, and has
enabled us to continue innovating, delighting our users and
fulfilling our mission.
Contacts David Ferguson,
david.ferguson@kaspi.kz +44 7427 751 275
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