Marvell Launches Avastar Family of Wireless Devices Delivering Best-in-Class Multi-Function Radios
January 06 2010 - 7:01AM
PR Newswire (US)
Integration of Wi-Fi, Bluetooth, FM, and GPS gives OEMs Smaller,
Power-Efficient Solutions Beating Industry Standard Performance LAS
VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- CES -- Marvell
(NASDAQ:MRVL), a worldwide leader in integrated silicon solutions,
today announced the Avastar(TM) family of wireless connectivity
solutions targeting the entire spectrum of always-on consumer
electronics devices including handsets, portable media players,
eReaders, printers, digital cameras, smartbooks/netbooks, digital
TVs (DTVs), Set-Top-Boxes (STBs), DVD players, gaming consoles,
thermostats, and other home appliances. The Avastar family includes
single-function and multi-function radios (Wi-Fi/Bluetooth/FM/GPS)
that establish new industry benchmarks for power consumption,
wireless performance, solution footprint, and advanced features.
This allows original equipment manufacturers (OEMs) to create more
reliable, affordable and slimmer products with longer battery life
to provide the best possible consumer experience. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070411/SFW034LOGO) "Marvell
has been a pioneer in the development of Wi-Fi technology for
consumer electronics (CE) starting with our first generation of
Wi-Fi enabled CE products in 2003. With the new Avastar family, we
are ready to assume the mantle of leadership for multi-function
wireless devices," said Partho Mishra, Vice President and General
Manager of Marvell Semiconductor's Embedded and Emerging Business
Unit. "Over the last two years, our technology teams developed
wireless IP cores which we believe are at least a generation ahead
of any competitive product. Today, we can quickly snap these cores
together to create highly optimized wireless devices for a
particular market. Our team hears positive feedback from our
customers about the 88W8787 Wi-Fi, Bluetooth, and FM device. For
example, the wireless solutions have enabled several tier one CE
platforms to demonstrate vastly better performance in head-to-head
customer lab bake-offs against competitive products while remaining
extremely cost effective." Avastar family highlights include: --
Lower power consumption: Each of the Marvell wireless radios has
been designed to consume efficiently in all system modes - sleep,
active standby and active Rx/Tx. In some cases, Avastar solutions
use less than one fourth the power of comparable solutions,
dramatically extending battery life for mobile products. --
Smallest footprint: Avastar wireless solutions are up to one half
the size of comparable products on the market. -- Superior Wi-Fi
802.11n performance: Avastar's 802.11n devices support both 2.4 and
5 GHz modes of operations and employ advanced features to maximize
the range and integrity of the wireless network: -- One, two, and
three spatial stream configurations with PHY data rates from 150 to
450Mbps -- Best available receive sensitivity for increased network
range -- Support for Tx beam-forming and other advanced features
which dramatically improve link robustness -- Proven Bluetooth
technology: Marvell Bluetooth solutions are shipping today across
multiple generations of handsets, portable media players, gaming
platforms, and automotive telematics. Avastar builds on those
designs to deliver a mature, first rate Bluetooth solution
supporting the latest industry specifications with extremely low
power consumption in active and standby modes. -- Best-in-class
radio-coexistence: Avastar employs a unique systems approach to
address the complex challenges associated with concurrent radio
operation in shared antenna designs. By harmonizing the interaction
of an integrated shared RF front end with effective silicon
arbitration techniques and intelligent software, Avastar ensures
that the wireless performance approaches theoretically expected
limits. -- Embedded ARM technology: Avastar wireless
System-on-a-Chips (SoCs) include Marvell's industry leading CPU
cores to deliver the most optimal wireless system partitioning. The
resulting architecture offers multiple benefits to OEM designs: --
Offloads the host application processor of all major wireless
functions including network management, security, scanning,
co-existence, roaming, and enterprise voice and data -- Simplifies
wireless integration which substantially reduces time to market --
Lowest overall host CPU utilization for wireless functions --
Minimizes overall system power consumption through autonomous
management of the wireless network while the rest of the system
sleeps -- Marvell Mobile Hotspot (MMH): Avastar Wi-Fi devices
implement both a full featured 11n Wi-Fi access point and station
mode and can operate in these modes concurrently. This capability
fostered a new class of OEM products and use cases for mobile
devices: -- Award winning MMH technology has enabled 3G data cards
and smartphones to become personal Wi-Fi hot spots -- Supports
device and service discovery for user friendly peer-to-peer
networking via Wi-Fi Direct -- WAPI Acceleration: Avastar's
China-ready Wi-Fi solution includes an integrated WAPI hardware
engine that supports SMS4 encryption at line rate. -- Upgrade Path:
Avastar software solutions are backward compatible with previous
generation Marvell wireless products, creating a natural upgrade
path for the millions of Marvell wireless devices in the market
today. There are eight devices in the Avastar family, out of which
the following are currently sampling to customers: -- 88W8782:Wi-Fi
-- 88W8787:Wi-Fi, Bluetooth and FM -- 88W8789:Wi-Fi and Bluetooth
-- 88W8790:Bluetooth and FM Additional devices will be introduced
by Marvell during the first half of 2010. Marvell will be showing
demonstrations of these products at the Consumer Electronics Show
(CES) in Las Vegas. Customers and press can come by the booth for
demonstrations: South Hall 3 Upper Level, Booth 30642. For
technical specifications on the Avastar family, please visit
http://www.marvell.com/. About Marvell Marvell (NASDAQ:MRVL) is a
world leader in the development of storage, communications, and
consumer silicon solutions. The company's diverse product portfolio
includes switching, transceiver, communications controller,
wireless, and storage solutions that power the entire
communications infrastructure including enterprise, metro, home,
and storage networking. As used in this release, the terms
"company" and "Marvell" refer to Marvell Technology Group Ltd. and
its subsidiaries. For more information, visit
http://www.marvell.com/. MarvellĀ® and the Marvell logo are
registered trademark of Marvell or its affiliates. Avastar is a
trademark of Marvell or its affiliates. Other names and brands may
be claimed as the property of others. For Further Information
Contact: Marvell Media Relations Marvell Media Relations Diane
Vanasse Tate Tran Tel: (408) 222-5198 Tel: (408) 222-7522
http://www.newscom.com/cgi-bin/prnh/20070411/SFW034LOGO
http://photoarchive.ap.org/ DATASOURCE: Marvell Semiconductor, Inc.
CONTACT: Diane Vanasse, +1-408-222-5198, , Tate Tran,
+1-408-222-7522, , both of Marvell Media Relations Web Site:
http://www.marvell.com/
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