AIRPORT CITY, Israel,
January 3, 2018 /PRNewswire/ --
My Size, Inc. (the "Company" or "My
Size") (NASDAQ: MYSZ)(TASE: MYSZ), the developer and creator of
smartphone measurement applications, plans to unveil its body
measurement technology at the annual CES in Las Vegas. The Company believes that this
technology will help revolutionize the manner in which consumers
purchase clothing online.
My Size's body measurement technology, MySizeID, enables
consumers to measure their body using their smartphones, allowing
the application to determine the correct size for clothing
purchased online. The application involves the use of a
technological innovation that the Company believes will
significantly reduce the margin of error experienced by consumers
who purchase the wrong size online and thereby increase consumer
confidence in online purchases on matters relating to size.
"We are very excited to introduce what we believe is a
leading-edge solution that we developed which will enable consumers
to get the right fit when purchasing clothing online. We
believe this is the first time anyone has managed to link body
measurements taken with the smartphone with clothing sizes.
This level of accuracy and the related convenience is unique
to us, and we believe no competing solution provides a solution
like ours," said My Size CEO, Ronen Luzon. "The online clothing
market in the U.S. alone is valued at over $72 billion of an overall value of approximately
$395 billion e-commerce sales
market." (Sources: Statista and the U.S. Population Census Bureau
).
"This is our second time presenting our technologies at CES.
Over the last year since the last trade show, we have
significantly improved and enhanced our technology, launched
additional products using our measurement algorithm and increased
the number devices that can support our applications," added
Ronen Luzon, My Size CEO. "I am glad to say
that we will be presenting new developments this year too. We
are pleased to lead the way in measurement technology and are proud
to play an integral role in the global transformation caused by the
e-commerce revolution."
The research and development engineers at My Size have created a
system that derives data from anthromorphic databases, combining
them with body measurement research data obtained in various
demographic groups. The My Size methodology combines the results of
this approach with personal information that the user inputs into
the smartphone, thereby estimating the circumference of body parts
used to derive clothing sizes.
To help consumers determine the main body measurements required
for an online fitting, My Size has developed a smart and more
accessible process consisting of three steps:
- Taking simple body measurements using the smartphone;
- Estimating the required measurements based on the retailer's
size chart, using My Size's algorithms; and
- Suggesting the correct size to the consumer, based on the
retailer's size chart.
The traditional methods for determining accurate body
measurements include advanced 3D scanners or manual use of a
measuring tape, all of which are complicated, expensive and /or may
require a high level of expertise and operating skills that are not
directly available to the consumers. We believe that we are
the only company that takes accurate body measurements through the
use of a smartphone, using our patented technology. Our
patent has been approved in Russia, Japan
and the U.S.
The CES trade show in Las Vegas
is considered among the main platforms for introducing innovations
and advanced technologies. The show attracts over 3,900 companies,
manufacturers, developers, technology, software and hardware
experts.
Over 170,000 participants from approximately 150 countries are
expected to participate in the trade show.
The Company will be participating in the international CES
innovation tradeshow in Las Vegas
on January 9-12, 2018 (Booth #
51702), where it will be displaying the application of its
products. For more information about the trade show - Press
here
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery industries.
This proprietary technology is driven by several algorithms
which are able to calculate and record measurements in a variety of
novel ways. To learn more about My Size, please visit our website.
www.mysizeid.com. Follow us on Facebook, LinkedIn and Twitter.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve
significant risks and uncertainties (some of which are beyond our
control) and assumptions that could cause actual results to differ
materially from historical experience and present expectations or
projections. Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Press Contact:
Eran Yoels
Rimon, Cohen and Co.
Eran@rcspr.co.il
+972-52-440-8020
SOURCE My Size Inc.