Rush Enterprises, Inc. (NASDAQ: RUSHA and RUSHB), which operates
the largest network of commercial vehicle dealerships in North
America, in conjunction with Rush Enterprises Foundation, today
announced a special sweepstakes benefiting Wounded Warrior Project®
(WWP), for the chance to win the last and only 2025 Peterbilt Model
389X ever produced.
Rush Truck Centers and Rush Enterprises Foundation are proud to
stand alongside WWP to honor and empower America’s injured veterans
and are encouraging others to support this organization as well.
Now through September 15, 2024, Rush Truck Centers encourages those
eligible to visit winthelast389.com where they can make a minimum
$50 donation to WWP and enter for the chance to win the last
Peterbilt Model 389X ever produced.* Proceeds will benefit WWP.
“There is no greater honor than serving those who have served,
and we are immensely proud to support Wounded Warrior Project and
its free, life-changing programs and services for America’s heroes
and their families,” said W.M. “Rusty” Rush, Chairman, Chief
Executive Officer and President, Rush Enterprises, Inc. “In
addition to supporting this worthy organization, this sweepstakes
also pays tribute to our longstanding partnership with Peterbilt
and the legacy of the Model 389, giving the winner an iconic piece
of Peterbilt history,” said Rush.
Rush Truck Centers secured the final Model 389 with a winning
bid of $1.5 million in an auction hosted by Peterbilt and attended
by its dealer body at the 2023 Peterbilt dealer meeting. Peterbilt
and Rush Truck Centers will donate the full amount of the winning
bid to two additional charitable organizations: Truckers Against
Trafficking and Wreaths Across America. Peterbilt will contribute
the full retail price of the truck – $250,000 and Rush Truck
Centers will contribute the remaining $1,250,000 evenly between the
two organizations.
“It is a privilege to support Truckers Against Trafficking in
their important work combatting human trafficking, and Wreaths
Across America, to remember the fallen, honor those who serve and
teach the next generation the value of freedom. These two
organizations are directly impacting lives across the country, and
their missions align with Rush Enterprises’ core values,” Rush
added.
The Model 389X embodies the history of trucking with its
traditional styling and stunning display of chrome and class. This
one-of-a-kind Peterbilt Model 389X has been customized to match the
paint scheme of the 1965 Peterbilt Model 358 proudly displayed at
Rush Truck Centers’ headquarters which commemorates the year the
company was founded.
“Peterbilt creates purpose-built vehicles that stand the test of
time. Since 2007, we’ve built over 100,000 Model 389s, an icon of
the trucking industry. On December 22, 2023, we produced the last
Model 389,” said Jason Skoog, Peterbilt general manager and PACCAR
vice president. “That was the end of the production era, but today
is the start of an era that extends the purpose of the Model 389 to
support change in the lives of over 1 million veterans, caregivers
and family members. Peterbilt is proud to support and employ
veterans, and we are even prouder that the donations for the last
Model 389, which was ordered with the exclusive 389X package, will
help bring independence back to our nation’s most severely wounded
veterans. I thank all veterans and all the Peterbilt customers,
fans and enthusiasts! It’s the dawn of a new era,” Skoog added.
“We’re grateful to Rush Enterprises, the Peterbilt community and
generous Americans for supporting Wounded Warrior Project through
this sweepstakes,” said Wally Edwards, WWP director of corporate
partnerships. “This support helps Wounded Warrior Project provide
free, life-changing services and programs to warriors and their
families in mental health, career counseling, long-term
rehabilitative care and policy advocacy. Together, we can transform
the way America’s injured veterans are empowered, employed and
engaged in our communities,” Edwards said.
*No donation required to enter or win; see winthelast389.com for
details and complete rules.
About Rush Enterprises, Inc.Rush Enterprises,
Inc. is the premier solutions provider to the commercial vehicle
industry. The Company owns and operates Rush Truck Centers, the
largest network of commercial vehicle dealerships in North America,
with more than 150 locations in 22 states and Ontario,
Canada. These vehicle centers, strategically located in high
traffic areas on or near major highways, represent truck and bus
manufacturers, including Peterbilt, International, Hino, Isuzu,
Ford, IC Bus and Blue Bird. They offer an integrated approach to
meeting customer needs — from sales of new and used vehicles to
aftermarket parts, service and body shop operations plus financing,
insurance, leasing and rental. Rush Enterprises' operations also
provide CNG fuel systems, telematics products and other vehicle
technologies, as well as vehicle up-fitting, chrome accessories and
tires. For more information, please visit rushtruckcenters.com and
rushenterprises.com, on X @rushtruckcenter and
Facebook.com/rushtruckcenters.
About Peterbilt Motors CompanyPeterbilt Motors
Company is recognized as the “Class” of the industry. With a
complete lineup of diesel, natural gas and electric vehicles,
Peterbilt has earned a global reputation for superior engineering,
quality and craftsmanship. Peterbilt is Driving Uptime Every Day
through innovative aftermarket services and advanced technology
solutions delivered through its 425+ dealer locations in North
America. Visit https://www.peterbilt.com/ for more information.
Peterbilt is a PACCAR Company, traded publicly on the NASDAQ as
PCAR.
About Wounded Warrior ProjectSince 2003,
Wounded Warrior Project® (WWP) has been meeting the growing
needs of warriors, their families, and caregivers — helping them
achieve their highest ambition. Learn more.
Media ContactsRush
EnterprisesGary
Willis830-302-5262willisg@rushenterprises.com
Allison Teska830-302-5243teskaa@rushenterprises.com
Photos accompanying this announcement are available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/f4131ca2-c8b8-4b35-bf25-2c293687fce4https://www.globenewswire.com/NewsRoom/AttachmentNg/5ed73eef-eaa6-4a3d-b4ac-4cd0f4e56fc1
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