Springbig Technology to Enhance Customer Engagement and Communication for iAnthus
September 26 2024 - 9:00AM
Springbig, the leader in cannabis loyalty marketing and
communications technology, is proud to announce its successful
onboarding of GrowHealthy, one of Florida's leading medical
cannabis providers and a member of the iAnthus portfolio of
cannabis retailers. The partnership with GrowHealthy completes the
global migration of iAnthus’ dispensaries onto Springbig’s
platform, providing a unified and consistent approach to customer
engagement.
“We are thrilled to welcome GrowHealthy to the Springbig
family,” said Jeffery Harris, CEO of Springbig. “This partnership
gives us the opportunity to demonstrate the exceptional service
GrowHealthy deserves and provide its team with the tools and
support needed for a successful loyalty and messaging
operation.”
Known for its commitment to delivering high-quality cannabis
products and outstanding customer experiences across multiple
states, iAnthus has adopted Springbig’s cutting-edge platform for
GrowHealthy in Florida. This move consolidates iAnthus’ Loyalty
Program Marketing, SMS, and email communications into one seamless
solution, nationwide across all its retail brands. By centralizing
these functions, the company can now unify its operations across
all markets, offering more efficient message delivery and enhanced
customer engagement while benefiting from cost efficiencies and
streamlined training for staff.
“Our goal is to deliver a seamless experience for our patients
across the Florida market. Springbig allows us to consolidate our
loyalty programs, email, and SMS communications onto a single
platform, streamlining the management of our outreach. This enables
us to focus on delivering consistent, timely messages that resonate
with our customers," said Richard Proud, CEO of iAnthus. "By
standardizing across all our retail assets, we gain a comprehensive
view of the customer journey and a closer integration with our
point-of-sale systems. This enhances our ability to track
engagement, analyze customer responses, and refine our strategies
to keep our communications relevant and impactful.”
Springbig’s proprietary platform is specifically designed to
address the unique challenges faced by regulated industries such as
cannabis businesses, including stringent texting regulations and
rapidly changing market conditions. By partnering with Springbig,
GrowHealthy will see improvements in customer retention, engagement
and a stronger brand presence in the market.
GrowHealthy’s loyalty program offers customers a 1:1 reward
system, where each dollar spent earns one point. This program
includes a range of rewards from branded merchandise and free
products to cannabis accessories and exclusive experiences. When
customers are opted into messaging, they receive additional perks
like birthday bonuses, flash sales and customized promotions.
About SpringbigSpringbig is a market-leading
software platform providing customer loyalty and marketing
automation solutions to retailers and brands in the U.S. and
Canada. Springbig’s platform connects consumers with retailers and
brands, primarily through SMS marketing, as well as emails,
customer feedback system, and loyalty programs, to support
retailers’ and brands’ customer engagement and retention. Springbig
offers marketing automation solutions that provide for consistency
of customer communication, thereby driving customer retention and
retail foot traffic. Additionally, Springbig’s reporting, and
analytics offerings deliver valuable insights that clients utilize
to better understand their customer base, purchasing habits and
trends. For more information, visit https://springbig.com/.
About GrowHealthyGrowHealthy was founded with a
mission to provide the highest-quality products and service to
Florida’s medical cannabis patients. A member of the iAnthus family
of retail brands, GrowHealthy is positioned to become one of
Florida’s largest and most trusted medical marijuana companies.
Working hand-in-hand with state and local governments, the
GrowHealthy brand features company-grown, tested, safe, and
effective medical marijuana products in 19 locations across the
state of Florida. For more information, visit
https://growhealthy.com.
About iAnthusiAnthus owns and
operates licensed cannabis cultivation, processing and dispensary
facilities throughout the United States. The Company’s retail
dispensary brands include GrowHealthy (Florida), MPXNJ (New
Jersey), Health for Life (Nevada, Maryland and Arizona), Be. (New
York) and Mayflower (Massachusetts). For more information,
visit www.iAnthus.com.
For more information, please contact:Jared
PoolatDirector of Marketing, SpringbigEmail: info@springbig.com
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