Starbucks and Nestlé to Bring Ready-to-Drink Coffee Beverages to Southeast Asia, Oceania and Latin America
July 26 2021 - 3:15PM
Business Wire
The two companies plan to offer popular
Starbucks Ready-to-Drink coffee beverages to reach consumers across
the regions
Starbucks Corporation (NASDAQ: SBUX) and Nestlé today announced
a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee
beverages to select markets across Southeast Asia, Oceania and
Latin America. The companies will work to quickly bring these
coffee beverages to consumers as of 2022.
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“We continue to strengthen our partnerships to extend the reach
of the Starbucks brand globally. With its historical local
footprint and exceptional execution capabilities, Nestlé is an
ideal partner to help us develop and offer tailored Starbucks
coffee beverages in these regions,” said Michael Conway, group
president International and Channel Development, Starbucks. “Our
partnership has proven highly successful for both companies, and we
are confident that this new collaboration will help us meet our
customers’ evolving needs.”
“Our partnership with Starbucks has confirmed Nestlé’s leading
position in the global coffee business,” said David Rennie, Head of
Nestlé Coffee Brands. The 2020 sales of Starbucks products reached
CHF 2.7 billion, a double-digit organic growth compared to 2019.
“With our expansion plans into RTD coffee, Nestlé will continue to
build on its global leadership in coffee and will benefit from new
growth opportunities in a segment that is developing rapidly and
attracting new and younger consumers.”
Nestlé and Starbucks will initially focus on the most popular
RTD products, such as Starbucks® Frappuccino® and Starbucks
Doubleshot®, and will continue to develop a strong innovation
pipeline. The products will be rolled out across a variety of
channels, including online platforms. Starbucks RTD coffee products
are made with 100% of the finest arabica beans sourced from the
world’s premier coffee growing regions.
The new collaboration builds on a successful three-year
partnership through the global coffee alliance, which expanded the
reach of Starbucks branded coffee and tea products across 79
markets outside Starbucks retail stores.
Since forming the global coffee alliance in 2018, Nestlé and
Starbucks have brought to market a wide range of premium products
at a fast pace – including whole bean, roast and ground as well as
Starbucks capsules for Nespresso and Nescafé Dolce Gusto
proprietary technologies. Nestlé and Starbucks will continue to
work together closely to develop new, innovative products and
go-to-market strategies that will amplify the reach and expand the
unique experience of the Starbucks brand globally.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with nearly 33,000 stores worldwide, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at http://news.starbucks.com or
www.starbucks.com.
About Nestlé
Nestlé is the world’s largest food and beverage company. It is
present in 186 countries around the world, and its 273,000
employees are committed to Nestlé’s purpose of unlocking the power
of food to enhance quality of life for everyone, today and for
generations to come. Nestlé offers a wide portfolio of products and
services for people and their pets throughout their lives. Its more
than 2,000 brands range from global icons like Nescafé or Nespresso
to local favorites like Ninho*. Company performance is driven by
its Nutrition, Health and Wellness strategy. Nestlé is based in the
Swiss town of Vevey where it was founded more than 150 years
ago.
Forward-Looking Statements
Certain statements contained in this press release are
“forward-looking” statements within the meaning of the applicable
securities laws and regulations. Generally, these statements can be
identified by the use of words such as “believe,” “continue,”
“could,” “expect,” “may,” “predict,” “remain,” “should,” “will,”
“would,” and similar expressions intended to identify
forward-looking statements, although not all forward-looking
statements contain these identifying words. These statements
include statements relating to the expected timing and nature of
future product offerings and the potential growth of the RTD
business. These forward-looking statements do not represent
historical data, are based on currently available operating,
financial and competitive information and are subject to a number
of significant risks and uncertainties. Actual future results and
trends may differ materially depending on a variety of factors,
including the risks detailed in the company filings with the
Securities and Exchange Commission, including the “Risk Factors”
sections of Starbucks Annual Report on Form 10-K for the fiscal
year ended September 27, 2020. The company assumes no obligation to
update any of these forward-looking statements.
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