RESTON, Va., Sept. 29, 2021 /PRNewswire/ -- Comscore
(NASDAQ: SCOR), a trusted partner to more than 1,000 local
stations, 250 national networks, 50 station groups, and the world's
10 largest advertising and media agencies, is excited to announce
its annual State of Gaming Webinar is taking place on October 13, 2021 at 2pm
ET. The webinar, featuring Senior Director of Survey
Innovation Ian Essling and Vice
President for Commercial Paul
Wright, will examine the gaming landscape and consumer
behaviors and attitudes across desktop, mobile and console
gaming.
With most gamers (77%) playing games across not just one but
multiple platforms, and with the pandemic affecting attitudes
toward esports and livestreaming, it is now more important than
ever for advertisers, sponsors and their agencies to fully
understand this growing category.
Key topics covered in Comscore's webinar include:
- A profile of today's gaming audiences, by platform: PC, mobile
and console
- How engagement with game genres, including battle royale and
first-person shooter, vary by platform
- Attitudes and perceptions toward trends such as esports,
livestreaming and cloud gaming
- How advertising and branded content sponsorship fit in esports
and live gaming events
To learn more about these exciting trends, register for the
State of Gaming webinar today:
https://www.comscore.com/Insights/Events-and-Webinars/Webinar/2021/2021-State-of-Gaming-Webinar
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more about Comscore, visit
www.comscore.com.
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SOURCE Comscore