RESTON, Va.,
Oct. 6, 2021
/PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for
planning, transacting, and evaluating media across platforms, today
announced it is partnering with JamLoop, the Connected TV
(CTV) demand-side advertising platform that helps brands reach
streaming TV audiences watching shows, movies, and live sports
content with actionable, real-time transparency. The agreement
solidifies Comscore as the leading provider for age and gender
audiences across CTV campaigns on the JamLoop platform.
Under the agreement, Comscore's age and gender audiences will
help countless advertisers better reach their desired target
audience on CTV through the JamLoop platform. CTV consumption
continues to rise, and as a result, marketers have increasingly
shifted media plans and campaign budgets to CTV. This partnership
elevates the tools available to marketers to maximize CTV campaign
performance.
"100% of the campaigns that JamLoop runs require demographic
targeting," said Leif Welch, Founder
and CEO, JamLoop. "As media buyers shift their advertising budgets
from traditional linear TV over to OTT/CTV, they are trying to
replicate the audience targeting capabilities in the digital realm.
Traditional TV has always been bought & sold using
household-level audience targeting, starting primarily with demo
segments. One of the advantages of OTT/CTV targeting is that it
offers even more robust audience targeting capabilities above and
beyond that (e.g behavioral, interest, psychographic, political
affiliation, etc.), but it all starts with demo targeting at a
minimum. Comscore has developed its brand as a leader in digital
audience segmentation, and so that's why we use Comscore as our
go-to demo data partner."
"While the popularity of streaming service advertising has
skyrocketed, there are massive differences in underlying data
quality and scale that can affect CTV campaign performance," said
Lee Blickstein, Vice President,
Activation Solutions, Comscore. "Comscore's multi-platform assets
provide more data on consumer behavior and content consumption than
any other provider of cross-platform data. This enables Comscore to
assign demographics with precision at scale across CTV, and
advertisers to deliver the reach and frequency needed to drive
impact among key targets. We are thrilled to partner with JamLoop
to advance CTV campaign performance, through their innovative
platform."
As a trusted partner, Comscore offers privacy-focused connected
TV audience segments to help programmatic media buyers better reach
key audiences and demographics. These segments enable clients
to deliver more relevant ad experiences to specific age and gender
groups for improved campaign performance. To learn more,
visit: https://www.comscore.com/Products/Activation or
contact us today.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning,
transacting and evaluating media across platforms. With a data
footprint that combines digital, linear TV, over-the-top and
theatrical viewership intelligence with advanced audience insights,
Comscore allows media buyers and sellers to quantify their
multiscreen behavior and make business decisions with confidence. A
proven leader in measuring digital and TV audiences and advertising
at scale, Comscore is the industry's emerging, third-party source
for reliable and comprehensive cross-platform
measurement.
About JamLoop
JamLoop is an OTT/CTV advertising
platform that helps brands reach local streaming TV audiences with
actionable, real-time transparency. To learn more, visit
https://jamloop.com/.
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SOURCE Comscore