T-Mobile Partners with CTIA to Implement Branded Caller ID Best Practices
January 18 2022 - 8:00AM
Business Wire
New wireless industry standards combine
authenticated Caller ID, STIR/SHAKEN and Rich Call Data (RCD) to
protect consumers from scammers and unwanted robocalls
Today, T-Mobile (NASDAQ: TMUS) announced it is partnering with
CTIA, the wireless industry association, to develop best practices
for new enhanced Caller ID for businesses. With this new branded
caller ID (BCI) solution, businesses and organizations will be able
to deliver verified calls that include an easily recognizable
Caller ID display — often the organization’s logo — on supported
handsets. Those called by a business using BCI could even see the
reason for the call, such as billing issues or delivery scheduling.
Consumers can then make informed choices about whether to answer
calls — staying safer from spam and scammers while not missing
calls they want.
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T-Mobile Partners with CTIA to Implement
Branded Caller ID Best Practices. New wireless industry standards
combine authenticated Caller ID, STIR/SHAKEN and Rich Call Data
(RCD) to protect consumers from scammers and unwanted robocalls
(Photo: Business Wire)
Recent T-Mobile data shows that in 2021 scammers often posed as
businesses including vehicle warranty providers (51%), wireless
providers (9%), car insurance companies (6%) and package delivery
companies (4%) among others. At the same time, 78% of consumers
surveyed say they have missed an important call in the past month
because they didn’t recognize the caller. For consumers and
businesses that rely on phone calls for critical transactions such
as financial services, insurance and healthcare, trusted calling is
more important than ever.
Powered by STIR/SHAKEN and based on the Rich Call Data (RCD)
industry standard, BCI will empower organizations to better
identify themselves to customers with a branded and authenticated
outbound call. CTIA serves as the facilitator of the BCI best
practices process and is working with companies across the industry
to deliver verified and trusted information to participating
network providers. The branded caller ID solution complements
existing solutions to better protect consumers from scammers and
bad actors.
Last year, T-Mobile and partners delivered the first wireless
call to combine authenticated Caller ID and RCD, powered by the
STIR/SHAKEN framework and protocols. This milestone set the path
for network level authentication and for businesses to benefit from
the new BCI best practices. These critical investments are the next
step in helping protect consumers against scammers and unwanted
robocalls that are imitating businesses and trusted
organizations.
Today, 100% of calls originating from T-Mobile’s network are
STIR/SHAKEN authenticated, and T-Mobile was the first US wireless
provider to implement STIR/SHAKEN with all major network
providers.
For more information about STIR/SHAKEN, T-Mobile Scam Shield and
scam protection efforts, visit www.t-mobile.com. Follow T-Mobile’s
Official Twitter Newsroom @TMobileNews to stay up to date with the
latest company news.
About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile’s customers benefit from its unmatched combination of
value and quality, unwavering obsession with offering them the best
possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond.
Based in Bellevue, Wash., T-Mobile provides services through its
subsidiaries and operates its flagship brands, T-Mobile, Metro by
T-Mobile and Sprint. For more information please visit:
https://www.t-mobile.com.
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Media Contacts T-Mobile US, Inc. Media Relations
MediaRelations@t-mobile.com
Investor Relations Contact T-Mobile US, Inc.
investor.relations@t-mobile.com https://investor.t-mobile.com
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