DALLAS, Jan. 4, 2022 /PRNewswire/ -- In an effort to
move autonomous driving and vehicle safety forward, Texas
Instruments (TI) (Nasdaq: TXN) today announced an expansion of its
automotive offerings that can help automakers improve how advanced
driver assistance systems (ADAS) sense objects.
TI's new AWR2944 radar sensor adds to the company's extensive
portfolio of analog and embedded processing products and
technologies, giving automotive engineers more tools that can fuel
vehicle innovation. The increased ability to quickly detect
objects, monitor blind spots, and efficiently navigate turns and
corners paves the way for automakers to achieve their vision of a
collision-free future.
"Changing lanes and navigating tight corners present some of the
most complex design challenges for our customers today," said
Yariv Raveh, manager for TI
millimeter-wave radar. "To create a safer driving experience,
driver assistance systems must quickly and accurately process
massive amounts of data and clearly communicate with the
driver."
According to the Federal Highway Administration, more than 50%
of the combined total of fatal and injury crashes occur at or near
intersections¹. With new motor vehicle safety requirements from
U.N. Regulation No. 79 and updated New Car Assessment Program
(NCAP) standards in effect, automakers must improve steering
systems to support advanced driver assistance and automated driving
functions. To learn more about the latest safety requirements, read
the technical article, "What ADAS engineers need to know about the
new NCAP requirements for radar."
The 77-GHz AWR2944 radar sensor can help automakers meet these
safety regulations and provides best-in-class radio frequency
performance in a small form factor – approximately 30% smaller
compared to radar sensors today. The AWR2944 sensor integrates a
fourth transmitter to provide 33% higher resolution than existing
radar sensors, enabling vehicles to detect obstacles more clearly
and avoid collisions. In addition, the new sensor's unique hardware
supported by Doppler division multiple access (DDMA)-based signal
processing improves the ability to sense oncoming vehicles at
distances up to 40% farther away.
Empowering automakers to develop vehicles with increased
visibility of their surroundings, TI's solutions for ADAS include
high-performance integrated system-on-chip radar sensors, highly
efficient edge artificial intelligence processors, and
automotive-qualified power-management ICs (PMICs) such as
the LP87745-Q1 low-noise, multi-rail PMIC for radar monolithic
microwave processors. To learn more about recent innovations in
ADAS technology, read the blog post, "ADAS: The technology driving
automotive safety forward."
"Visibility around corners has historically been challenging for
autonomous and semiautonomous vehicles. This challenge presents the
opportunity to design high-quality, premium ADAS technology that
helps enhance vehicle perception," said Curt Moore, manager for Jacinto™ processors at
TI. "For automated parking and driving, being able to see farther
with devices like the AWR2944 sensor – and then seamlessly process
that data with our Jacinto processors – leads to improved awareness
and safety."
From supporting airbag deployment to enabling cutting-edge
vehicle electrification, TI's deep-rooted history of innovation in
automotive technology spans more than 40 years. TI's software
compatibility enables automakers to scale across their entire
fleet, while extensive support and design resources including
technical content, evaluation modules and real-world application
examples make designing ADAS easier. With the future in mind, TI
believes collaboration between semiconductor suppliers, system
engineers and automakers will be vital to accelerate time to market
and meet ever-evolving regulatory demands.
To explore virtual demos featuring the latest TI products and
technologies for automotive safety, see ti.com/CES.
Package, availability and pricing
Automakers can jump-start their designs by purchasing the
AWR2944 evaluation module (AWR2944EVM), which is available on
TI.com for $549. The AWR2944 is
priced at $23.95 in 1,000-unit
quantities. Multiple payment and shipping options are available on
TI.com.
1 United States Department of Transportation, Federal
Highway Administration, "Intersection Safety",
https://highways.dot.gov/research/research-programs/safety/intersection-safety,
(26 August 2021).
About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global
semiconductor company that designs, manufactures, tests and sells
analog and embedded processing chips for markets such as
industrial, automotive, personal electronics, communications
equipment and enterprise systems. Our passion to create a better
world by making electronics more affordable through semiconductors
is alive today, as each generation of innovation builds upon the
last to make our technology smaller, more efficient, more reliable
and more affordable – making it possible for semiconductors to
go into electronics everywhere. We think of this as Engineering
Progress. It's what we do and have been doing for decades. Learn
more at TI.com.
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