New Advertising Campaign features
Rhode Island talent, businesses,
and locations
WESTERLY, R.I., June 17,
2024 /PRNewswire/ -- Washington Trust ("the
Bank"), the largest state-chartered bank headquartered in
Rhode Island, today announced a
new multimedia campaign featuring local Rhode Island talent, businesses, and locations
to illustrate how fast and easy it is to open deposit accounts or
switch to the Bank online. The campaign, produced both in Spanish
and English, compares the speed of account opening with the time it
takes to experience classic Rhode
Island favorites, such as: drinking a Del's Lemonade,
riding the carousel at Roger Williams Park Zoo and Carousel
Village, enjoying hot wieners for lunch, or waiting for the
perfect wave at the beach.
"Washington Trust is committed to providing the best banking
experience for our customers," said Edward O. "Ned" Handy III,
Washington Trust Chairman and CEO. "We understand people lead busy
lives and this campaign illustrates, in a fun way, how our
technology makes it fast and easy to open personal deposit accounts
online and then quickly and securely switch direct deposits and
recurring payments from another bank or credit union to Washington
Trust."
Washington Trust's new campaign, which reinforces the Bank's
"What We Value is You™" brand positioning, was developed
by Washington Trust's Marketing team in partnership with local
companies, including Walsh & Associates, Inc., advertising
agency in East Greenwich, R.I.;
and Montage Media Productions, video and film production in
New Bedford, Mass. In cooperation
with the Rhode Island Film & Television Office, the campaign
features local businesses, including Del's® Frozen
Lemonade and Olneyville N.Y. System Restaurant and was filmed
with Rhode Island talent at
locations across the State, including Roger Williams Park Zoo and
Carousel Village and Misquamicut State Beach. Be Moore Interpreting
of Pawtucket, R.I. provided
Spanish translation services for the ads.
ABOUT WASHINGTON
TRUST®
Founded in 1800, Washington Trust is recognized as the
oldest community bank in the nation, the largest state-chartered
bank headquartered in Rhode Island
and one of the Northeast's premier financial services companies.
Washington Trust values its role as a community bank and is
committed to helping the people, businesses, and organizations of
New England improve their financial lives. The Bank offers a wide
range of commercial banking, mortgage
banking, personal banking and wealth
management services through its offices in Rhode Island, Connecticut and Massachusetts and a full
suite of convenient digital tools. Washington Trust is a member of
the FDIC and an equal housing lender. Washington Trust is a
subsidiary of Washington Trust Bancorp, Inc., a publicly-owned
holding company which trades on NASDAQ: WASH. For more
information, visit the Bank's website
at www.washtrust.com or the Corporation's website
at ir.washtrust.com.
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SOURCE The Washington Trust Company