American Express Continues to Elevate the Gold Standard in Rich Rewards with the American Express® Gold Card
June 06 2019 - 07:30AM
Business Wire
NEW AND ENHANCED DINING BENEFITS, AND THE RETURN OF THE LIMITED
EDITION ROSE GOLD METAL CARD
Today, American Express (NYSE: AXP) announced enhancements to
the popular Gold Card, further expanding its already rich dining
and travel benefits. Gold Card Members will now receive 4X
Membership Rewards® points at restaurants worldwide and can use
their $120 annual dining credit at Boxed, the online-only wholesale
retailer. Also, back today by popular demand is the exclusive Rose
Gold metal Card design, which returns for a limited time for new
Gold Card Members who sign up through the American Express Refer a
Friend program.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190606005166/en/
(Photo: Business Wire)
“We’ve seen tremendous response from new and long-tenured Card
Members since last year’s updates to the Gold Card, with increased
spend overall on the Gold Card, engagement with our annual dining
credit benefit and demand for the Rose Gold Card design,” said
Sabrina Sodja, vice president of US Consumer Premium Products,
American Express. “We know our Gold Card Members are not only
food-lovers but they also are avid travelers and these new perks
bring together both of these passion points. Coupled with our new
at-home dining and entertaining partner, Boxed, Gold Card Members
are rewarded whether they are dining out, at home, or while
traveling the globe.”
ELEVATE YOUR DINING WITH GOLD
Research shows that more than a third of Millennial and Gen Z
travelers are willing to spend more money on food and drink
experiences when traveling1. With 4X Membership Rewards points now
offered at restaurants worldwide, the American Express Gold Card is
perfectly suited to travelers.
Since the launch of the $120 annual dining credit, there has
been significant spend growth from Gold Card Members across
participating restaurant partners including, Grubhub, Seamless,
Shake Shack, The Cheesecake Factory, and Ruth’s Chris Steak House.
The increased popularity of at-home dining has also led American
Express to expand the dining benefit to include Boxed.
With the addition of Boxed to the $120 annual dining credit
benefit ($10 per month), Gold Card Members can access a quick and
convenient wholesale shopping experience all on their mobile device
or online. Gold Card Members now have even more options and value,
whether they choose to dine out, order in, or stock up for meals at
home.
GRAB A FRIEND, ROSE GOLD IS BACK
The limited edition Rose Gold design was popular among new and
existing Gold Card Members when introduced last year, with more
than 65% of new Card Members requesting the design during the
limited time offer between October 4, 2018 and January 9, 2019.
Back by popular demand, the limited edition Rose Gold metal Card
will be available for new Card Members through the American Express
Refer a Friend program through July 17. Eligible American Express
Card Members can share the rose gold love by referring family and
friends. Existing Card Members can receive up to 55,000 Membership
Rewards points per year for referring new approved Card Members.
New Gold or Rose Gold Card Members who are referred are also
eligible to receive 40,000 Membership Rewards points when they
spend $2,000 in the first 3 months of their Membership.
All of these new enhancements come without changes to the Card’s
annual fee of $250.
#EEEEEATS EXPERIENCES FOR GOLD CARD MEMBERS
American Express is continuing its partnership with the popular
restaurant discovery platform, The Infatuation, to bring a number
of exclusive experiences to Card Members including a series of
#AmexGold events at some of the hottest restaurants across the
country, as well as special perks and giveaways at The
Infatuation’s EEEEEATSCON New York on October 5-6. This year’s
annual series will kick off with an exclusive Rosé Rooftop
Celebration in New York City on June 11. To learn more and RSVP,
American Express Card Members can go to
TheInfatuation.com/features/amex-gold.
For more information about the new Gold Card, visit
AmericanExpress.com/AmexGold
About American Express
American Express is a globally integrated payments company,
providing customers with access to products, insights and
experiences that enrich lives and build business success. Learn
more at americanexpress.com, and connect with us on
facebook.com/americanexpress, instagram.com/americanexpress,
Linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products, services and corporate responsibility
information: charge and credit cards, business credit cards, travel
services, gift cards, prepaid cards, merchant services, Accertify,
InAuth, corporate card, business travel, and corporate
responsibility.
1 WYSE Travel Confederation New Horizons IV: A global study of
the youth and student traveler
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190606005166/en/
AMERICAN EXPRESSMegan Whiteside/Heather
Norton212-640-0496Megan.Whiteside@aexp.comHeather.A.Norton@aexp.com
American Express (NYSE:AXP)
Historical Stock Chart
From Feb 2024 to Mar 2024
American Express (NYSE:AXP)
Historical Stock Chart
From Mar 2023 to Mar 2024