- Tennis champion Andy Murray to become
newest American Express Ambassador
- Murray to ‘virtually’ host on-site
activation for Wimbledon fans
- American Express Fan Experience is one
of the most innovative activation spaces ever on-site at The
Championships
- American Express Card Member Lounge
offers exclusive space to relax between matches
- On-site Card Member incentive; spend
£120 on site, get £20 back¹ with an enrolled eligible card
American Express (NYSE: AXP) today announced its partnership
with two-time Wimbledon champion Sir Andy Murray OBE, to kick off a
multi-year partnership with The All England Lawn Tennis Club, as
the Official Payment Partner of The Championships.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190617005740/en/
American Express announced its
partnership with two-time Wimbledon champion Sir Andy Murray OBE,
to kick off a multi-year partnership with The All England Lawn
Tennis Club, as the Official Payment Partner of The Championships.
(Photo: Business Wire)
American Express will unveil its Fan Experience, one of the
most innovative activation spaces ever on-site at The
Championships, along with a range of on-site benefits for Card
Members attending the event and additional benefits off the Grounds
for small merchants and American Express corporate clients.
Central to the Fan Experience will be the opportunity for all
visitors to take part in ‘Champion’s Rally’, an immersive virtual
reality challenge that gives fans a chance to practise on Centre
Court alongside Andy Murray.
American Express will offer a host of additional on-site Card
Member benefits, including access to a dedicated Card Member
Lounge, in-ear radios featuring a live broadcast of Centre Court,
No.1 Court and the Wimbledon Radio Channel, as well as a Card
Member offer where fans spending £120 cumulatively at the event on
an enrolled eligible card, will receive £20 back as a credit on
their next statement.¹
“Our partnership with Wimbledon is an important example of how
we’re backing customers and tennis fans around the globe with
unique experiences and benefits,” said Deborah Curtis, Vice
President, Global Experiences and Partnerships, American
Express.
“Building on our heritage of supporting tennis in the US, this
partnership will be supported by a 360-degree marketing campaign
that highlights the many advantages of being an American Express
Card Member at The Championships and delivers an enhanced event
experience for Card Members that reflects the best of our brand.
We’re also excited to leverage the partnership at a B2B level,
supporting our small merchants in the Wimbledon area and bringing a
pop-up activation to several of our UK corporate clients, so they
can truly immerse themselves in the experience of the
Championships.”
Andy Murray added: “I’m excited to be working with American
Express ahead of my return to the tour. I had good fun working on
Champion’s Rally and I’m looking forward to seeing everyone have a
go on Centre Court – so long as they don’t beat my score.”
Highlights of American Express’ plans for The Championships,
Wimbledon 2019 include:
FAN EXPERIENCE
American Express has commissioned a brand new space, (open
between 1 -14 July) in the Southern Village at Wimbledon as part of
its partnership with The All England Lawn Tennis Club. The
custom-designed Fan Experience has been designed around the theme
of ‘Tennis in an English Garden’. In addition to
participating in the Champion’s Rally, all Wimbledon fans will
be able to relax in the hammock house and bespoke seating area,
complete with charge points for phones and complimentary sunglass
cleaning. Fans can share their experience through the American
Express postal service where they can mail postcards to friends and
family and take photos in front of a uniquely designed, ‘Don’t
Wimbledon Without It’ flower wall.
CHAMPION’S RALLY
American Express is launching a unique interactive gaming
experience, Champion’s Rally, within the Fan Experience. This will
allow fans to step into a virtual reality experience and play
tennis in both the digital and physical worlds. Players will aim to
hit five targets positioned over the net to measure their speed and
accuracy, encouraged by Andy Murray, all in the environment of
Wimbledon’s iconic Centre Court. Available to all attendees at The
Championships 2019, the difficulty of the game increases as players
progress through the game before receiving a score at the end.
COMPLIMENTARY RADIOS
American Express is offering complimentary in-ear radios
exclusively for Card Members, to bring them closer to all the
on-court action. Fans will be able to tune-in to live commentary
across the three official Wimbledon channels, with commentary
provided by renowned broadcasters Marcus Buckland and Mary Rhodes.
The radios will be available from bespoke flower cart distribution
points in the Queue, the Fan Experience, the American Express Card
Member Lounge and mobile kiosks across the grounds, while stocks
last.²
AMERICAN EXPRESS CARD MEMBER LOUNGE
The specially-designed Card Member Lounge will offer American
Express Card Members the ultimate place to relax during the day at
The Championships. With a panoramic view of the Grounds and snacks
and drinks available for purchase, it will be a comfortable and
exclusive space for tennis loving Card Members to unwind between
matches. Drinks available to purchase will include ‘The SW19’
Lanson cocktail, served only in the American Express Card Member
Lounge, and the new Lanson Gold Label Vintage 2009.
No pre-booking is required; Card Members should simply head to
the Lounge to take advantage of the space. Once capacity is
reached, Card Members can enter a virtual queue and will be
notified by text when space is available.
ON-SITE SPEND BENEFITS
American Express Card Members will benefit from an exclusive
spend offer, which means after they use an enrolled eligible card
to spend £120 or more on-site across one day at The Championships,
they will receive £20 back as a statement credit.¹
“We’re proud to be a partner of Wimbledon this year and bring
Andy Murray on board as our newest American Express Ambassador.
Whether enjoying the on-court action or the off-court American
Express experience, we want to ensure fans know we have their
back,” Deborah Curtis concluded.
2020 PRESALE
From Monday 15 July 2019 at 2 PM BST – Monday 19 August 2019 at
10 AM BST, presale packages will be available for American Express
Card Members for each day of The Championships (29 June 2020 – 12
July 2020).³
For more information on everything American Express has to offer
for Card Members and fans at The Championships 2019, search: Why
Amex.
ABOVE-THE-LINE CAMPAIGN
In addition to all the benefits on offer within the Grounds of
Wimbledon, American Express will also be running an exciting new
360 above-the-line campaign, launching on 17th June 2019. This will
include an out-of-home presence at key transport hubs for Wimbledon
and along fans’ route to the event, including bus and taxi wraps,
TV spots that will run on Eurosport and across 10 outdoor screens
in major cities across the UK, social and display videos featuring
Andy Murray, and a media partnership with Metro.
The creative amplifies American Express’ ‘Don’t Wimbledon
Without It’ strapline, championing the unsung heroes of Wimbledon
who back the players and help Wimbledon to thrive, from the ball
boys and girls to the dedicated ground staff. This ladders up to
American Express’ global brand platform, “Powerful Backing: Don’t
Do Business / Live Life Without It.”
INTEGRATED BELOW-THE-LINE CAMPAIGN
American Express will collaborate with Brand Ambassador Andy
Murray on an integrated social and digital campaign, featuring Andy
sharing the benefits available to Card Members on-site at The
Championships. The campaign will be in market before and throughout
the event, reminding fans to bring their Cards to unlock a unique
experience at Wimbledon.
SMALL MERCHANTS AND CORPORATE CLIENT EXTENSIONS
American Express will further extend the partnership
off-the-grounds, providing small merchants located near the All
England Lawn Tennis Club in SW19 with co-branded merchandise such
as decorations and tote bags. In addition, a specially designed
Wimbledon pop-up activation will be taken to the offices of several
large American Express corporate clients in the UK to bring to life
the on-site activation, including the Champion’s Rally VR
experience, photo walls and a ‘Deuce’ smoothie bar.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more at
americanexpress.com and connect with us on
facebook.com/americanexpress
¹ One-time £20 statement credit per eligible enrolled Card.
Statement credit value may be subject to exchange rate
fluctuations. Enrol at the American Express Card Member Lounge or
American Express Tennis Fan Experience onsite. Get full Offer
Terms, including Card eligibility, on-site during enrollment or at
wimbledon.com/Americanexpress. Offer valid from 1 - 14 July
2019.
² While supplies last. Limit 1 per Card Member. Must provide
valid American Express Card.
³ Subject to availability. Terms apply.
About Wimbledon
The Championships, Wimbledon, is the oldest of the four tennis
Grand Slams and the only one played on grass. Held at the All
England Club, established in 1868, the first Championships took
place in 1877.
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version on businesswire.com: https://www.businesswire.com/news/home/20190617005740/en/
Margot LeedsMargot.Leeds@aexp.com
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