0001834584FALSE00018345842025-02-252025-02-25

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

February 25, 2025
Date of Report
(Date of earliest event reported)
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COUPANG, INC.
(Exact name of registrant as specified in its charter)

Delaware001-4011527-2810505
(State or other jurisdiction of
incorporation or organization)
(Commission File Number)
(I.R.S. Employer
Identification Number)
720 Olive Way, Suite 600
Seattle, Washington 98101
(Address of principal executive offices, including zip code)

(206) 333-3839
(Registrant’s telephone number, including area code)

Not Applicable
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Class A Common Stock, par value $0.0001 per shareCPNGNew York Stock Exchange
(Title of Each Class)(Trading Symbol)(Name of Each Exchange on Which Registered)

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐



Item 2.02 Results of Operations and Financial Condition.

On February 25, 2025, Coupang, Inc. released its financial results for the fourth quarter 2024 and year ended December 31, 2024. A copy of the press release is attached as Exhibit 99.1 to this current Report on Form 8-K and is incorporated herein by reference.

The information in Item 2.02 and Exhibit 99.1 attached hereto, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits.

Exhibit NumberDescription of Exhibit
99.1
104Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101)




































SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


COUPANG, INC. (REGISTRANT)
By:/s/ Jonathan Lee
Jonathan Lee
Chief Accounting Officer

Dated: February 25, 2025

Exhibit 99.1
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Coupang Announces Results for Fourth Quarter 2024
Net Revenues of $8.0 billion, up 21% YoY and 28% on an FX-neutral basis
Gross Profit of $2.5 billion, up 48% YoY
Operating Cash Flow of $1.9 billion and Free Cash Flow of $1.0 billion for the full year
SEATTLE - (BUSINESS WIRE) February 25, 2025—Coupang, Inc. (NYSE: CPNG) today announced financial results for its fourth quarter ended December 31, 2024.
Q4 2024 Consolidated Highlights:
Net revenues were $8.0 billion, up 21% YoY on a reported basis and 28% YoY on an FX-neutral basis. Excluding Farfetch, the growth was 14% YoY on a reported basis and 21% YoY on an FX-neutral basis.
Gross profit increased 48% YoY to $2.5 billion. Gross profit margin was 31.3%, an improvement of 570 bps YoY. Excluding Farfetch and the fulfillment center (FC) fire insurance gain recorded in Q4, gross profit was $2.2 billion, growing 29% YoY with a gross profit margin 29.0%, an improvement of over 330 bps over last year.
Net income was $131 million and net income attributable to Coupang stockholders was $156 million, a decrease of $876 million from last year. The decrease was due to the non-cash tax benefit of $895 million in Q4 2023 from changes in tax-related reserves, including the release of valuation allowances related to certain deferred tax assets. Net income attributable to Coupang stockholders excluding the FC fire insurance gain was $24 million, and adjusted net income attributable to Coupang stockholders excluding Farfetch and the FC fire insurance gain was approximately $77 million for the quarter.
Diluted EPS was $0.08, a decrease of $0.49 over last year, primarily driven by the $0.49 benefit from changes in tax-related reserves in Q4 2023. Excluding the FC fire insurance gain, diluted EPS was $0.01. Excluding Farfetch and the FC fire insurance gain, diluted EPS was $0.04.
Adjusted EBITDA for the quarter was $421 million with a margin of 5.3%, up 80 bps from last year. Excluding Farfetch, adjusted EBITDA was $391 million with a margin of 5.2%, up over 70 bps YoY.
Q4 2024 Segment Highlights:
Product Commerce segment net revenues were $6.9 billion, up 9% YoY on a reported basis and 16% YoY on an FX-neutral basis.
Product Commerce Active Customers reached 22.8 million, growing 10% YoY.
Product Commerce gross profit increased 31% YoY to $2.3 billion with a gross profit margin of 32.7%. Excluding the FC fire insurance gain recorded in Q4, gross profit was $2.1 billion, growing 24% YoY with a margin of 31.0%, up over 370 bps YoY and 100 bps QoQ.
Product Commerce segment adjusted EBITDA was $539 million, up $95 million YoY, with a margin of 7.8%, up over 70 bps YoY and 100 bps QoQ.
Developing Offerings segment (including International, Coupang Eats, Play, Fintech, and Farfetch) net revenues were $1.1 billion, up 296% YoY on a reported basis and 308% YoY on an FX-neutral basis. Excluding Farfetch, the growth was 124% YoY on a reported basis and 136% YoY on an FX-neutral basis.
Developing Offerings segment adjusted EBITDA was negative $118 million, an improvement of $32 million YoY, which includes a $30 million benefit from the consolidation of Farfetch.
FY2024 Consolidated Highlights:
Total net revenues for 2024 were $30.3 billion, increasing 24% YoY on a reported basis and 29% YoY on an FX-neutral basis. Excluding Farfetch, the growth was 17% YoY on a reported basis and 23% YoY on an FX-neutral basis.
Coupang, Inc.
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Total gross profit improved 43% YoY to $8.8 billion with a gross profit margin of 29.2%, an expansion of 380 bps YoY. Excluding Farfetch and the FC fire insurance gain, adjusted gross profit was $8.0 billion, growing 29% YoY, and adjusted gross profit margin was 28.0%.
Net income was $66 million, and net income attributable to Coupang stockholders was $154 million, a decrease of $1.2 billion from last year. The decrease was mainly due to the non-cash tax benefit of $895 million in 2023 from changes in tax-related reserves, including the release of valuation allowances related to certain deferred tax assets. Net income attributable to Coupang stockholders excluding the FC fire insurance gain was $22 million, and adjusted net income attributable to Coupang stockholders excluding the FC fire insurance gain, the KFTC administrative fine recorded in Q2 and Farfetch losses, was $407 million.
Diluted EPS was $0.08. Excluding the FC fire insurance gain, diluted EPS was $0.01. Excluding Farfetch, the FC fire insurance gain, and the KFTC administrative fine diluted EPS was $0.22.
Adjusted EBITDA was $1.4 billion with a margin of 4.5%, a YoY improvement of over 10 bps. Excluding Farfetch, adjusted EBITDA was $1.4 billion with a margin of 4.9%.
Operating cash flow for the full year was $1.9 billion, a decrease of $766 million YoY, and, free cash flow was $1.0 billion, a decrease of $759 million YoY. These decreases were primarily due to certain non-recurring working capital benefits in the prior year.
FY2024 Segment Highlights:
Product Commerce segment net revenues reached $26.7 billion, growing 13% YoY on a reported basis and 18% YoY on an FX-neutral basis.
Product Commerce segment adjusted EBITDA was $2.0 billion with a margin of 7.5%, an expansion of 100 bps YoY.
Developing Offerings segment net revenues were $3.6 billion, up 352% YoY on a reported basis and 363% YoY on an FX-neutral basis. Excluding Farfetch, the growth was 142% YoY on a reported basis and 153% YoY on an FX-neutral basis.
Developing Offerings segment adjusted EBITDA was negative $631 million, compared to negative $466 million in the prior year.
Fourth Quarter 2024 Results
Consolidated Financial Summary
Three Months Ended December 31,
As Reported
Excluding the Impact from the FC Fire Insurance Gain(5)
(in millions, except net revenues per Product Commerce Active Customer and earnings per share)
2024(3)
2023% Change
2024(3)
% Change
Total net revenues$7,965 $6,561 21 %
Total net revenues growth, constant currency(1)
28 %
Net revenues per Product Commerce Active Customer
$302 $302 — %
Net revenues per Product Commerce Active Customer, constant currency
$320 %
Product Commerce Active Customers
22.820.810 %
Gross profit(2)
$2,491 $1,681 48 %$2,375 41 %
Net income (loss)
$131 $1,032 (87)%$(1)(100)%
Net income attributable to Coupang stockholders$156 $1,032 (85)%$24 (98)%
Adjusted EBITDA(1)
$421 $294 43 %
Earnings per share, basic
$0.09 $0.58 (84)%$0.01 (98)%
Earnings per share, diluted
$0.08 $0.57 (86)%$0.01 (98)%
Adjusted diluted earnings per share(1)(4)
$0.04 $0.08 (50)%
Net cash provided by operating activities$676 $609 11 %
Free cash flow(1)
$463 $382 21 %
Coupang, Inc.
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The following summarizes the impact Farfetch had on our results for the three months and year ended December 31, 2024:
Impact from Farfetch(3)
(in millions, except earnings per share)
Three Months Ended
December 31, 2024
Year Ended December 31, 2024
Consolidated
Total net revenues
$471 $1,658 
Gross profit(2)
$205 $713 
Net loss
$(78)$(352)
Net loss attributable to Coupang stockholders
$(53)$(264)
Diluted earnings per share
$(0.03)$(0.14)
Adjusted EBITDA(1)
$30 $(34)
Developing Offerings
Net revenues
$471 $1,658 
Segment adjusted EBITDA
$30 $(34)
Segment Information
Three Months Ended December 31,
(in millions)
2024(3)
2023% Change
Product Commerce
Net revenues$6,883 $6,288 %
Net revenues growth, constant currency(1)
16 %
Gross profit
$2,251 $1,717 31 %
Segment adjusted EBITDA$539 $444 21 %
Developing Offerings
Net revenues$1,082 $273 296 %
Net revenues growth, constant currency(1)
308 %
Gross profit
$240 $(36)
NM(6)
Segment adjusted EBITDA$(118)$(150)(21)%
Full Year 2024 Results
Consolidated Financial Summary
Year Ended December 31,
As Reported
Excluding the Impact from the FC Fire Insurance Gain(5)
(in millions, except earnings per share)
2024(3)
2023% Change
2024(3)
% Change
Total net revenues$30,268 $24,383 24 %
Total net revenues growth, constant currency(1)
29 %
Gross profit(2)
$8,831 $6,190 43 %$8,715 41 %
Net income (loss)
$66 $1,360 (95)%$(66)(105)%
Net income attributable to Coupang stockholders$154 $1,360 (89)%$22 (98)%
Adjusted EBITDA(1)
$1,375 $1,074 28 %
Earnings (loss) per share, basic
$0.09 $0.76 (88)%$0.01 (99)%
Earnings per share, diluted
$0.08 $0.75 (89)%$0.01 (99)%
Adjusted diluted earnings per share(1)(4)
$0.22 $0.26 (15)%
Net cash provided by operating activities$1,886 $2,652 (29)%
Free cash flow(1)
$1,016 $1,775 (43)%
Coupang, Inc.
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Segment Information
Year Ended December 31,
(in millions)
2024(3)
2023% Change
Product Commerce
Net revenues$26,699 $23,594 13 %
Net revenues growth, constant currency(1)
18 %
Gross profit
$8,105 $6,282 29 %
Segment adjusted EBITDA$2,006 $1,540 30 %
Developing Offerings
Net revenues$3,569 $789 352 %
Net revenues growth, constant currency(1)
363 %
Gross profit
$726 $(91)
NM(6)
Segment adjusted EBITDA$(631)$(466)35 %
_________
(1)Total net revenues growth, constant currency, adjusted net income (loss), adjusted diluted earnings per share, adjusted EBITDA and free cash flow are non-GAAP measures. See “Non-GAAP Financial Measures” and “Reconciliations of Non-GAAP Measures” below for the reconciliation of the non-GAAP measures with their comparable amounts prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”).
(2)Gross profit is calculated as total net revenues minus cost of sales.
(3)We completed the acquisition of the assets of Farfetch at the end of January in Q1 2024. For 2024, the operating results of Farfetch from February 2024 are included in our consolidated results and in our Developing Offerings segment. For the three months ended December 31, 2024, the operating results of Farfetch are included in our consolidated results and in our Developing Offerings segment.
(4)Adjusted diluted earnings per share excludes the impact of the Farfetch acquisition, the KFTC administrative fine, and the FC fire insurance gain.
(5)Gross profit excluding the impact from the FC fire insurance gain, net income (loss) excluding the impact from the FC fire insurance gain, net income attributable to Coupang stockholders excluding the impact from the FC fire insurance gain, basic earnings (loss) per share excluding the impact from the FC fire insurance gain, and diluted earnings (loss) per share excluding the impact from the FC fire insurance gain are non-GAAP measures. See “Non-GAAP Financial Measures” and “Reconciliations of Non-GAAP Measures” below for the reconciliation of the non-GAAP measures with their comparable amounts prepared in accordance with U.S. GAAP.
(6)Non-meaningful
Webcast and Conference Call
Coupang, Inc. will host a conference call to discuss fourth quarter results on February 25, 2025 at 5:30 PM Eastern Time. A live webcast of the conference call will be available on our Investor Relations website, ir.aboutcoupang.com, and a replay of the conference call will be available for at least three months. This press release, including the reconciliations of certain non-GAAP measures to their nearest comparable U.S. GAAP measures, as well as our fourth quarter earnings presentation, are also available on that site.
About Coupang
Coupang is a technology and Fortune 200 company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands that include Coupang, Coupang Eats, Coupang Play and Farfetch.
Investor Contact:Media Contact:
Coupang IRCoupang PR
ir@coupang.compress@coupang.com
Coupang, Inc.
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FORWARD-LOOKING STATEMENTS
This earnings release or related management commentary may contain statements that may be deemed to be "forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the “Act”), that are intended to enjoy the protection of the safe harbor for forward-looking statements provided by the Act as well as protections afforded by other federal securities laws.
We have based the forward-looking statements contained in this report on our current expectations and projections about future events and trends that we believe may affect our industry, business, financial condition, and results of operations. Actual results and outcomes could differ materially for a variety of reasons, including, among others: the continued growth of the retail market and the increased acceptance of online transactions by potential customers, competition in our industry, managing our growth and expansion into new markets and offerings, risks associated with current and future acquisitions, mergers, dispositions, joint ventures or investments, our financial performance, to the extent to which we owe income or other taxes, our ability to retain existing suppliers and to add new suppliers, our market position, our operation and management of our fulfillment and delivery infrastructure, legal and regulatory developments, and the impact of the global economy including inflation, foreign currency exchange rates and other geopolitical events. For additional information on other potential risks and uncertainties that could cause actual results to differ from the results predicted, please see our most recent Annual Report on Form 10-K and subsequent filings. All forward-looking statements in this earnings release or related management commentary are based on information available to Coupang and assumptions and beliefs as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements.
Investors and others should note that we may announce material business and financial information to our investors using our investor relations website (ir.aboutcoupang.com), our filings with the SEC, webcasts, press releases, and conference calls. We use these mediums, including our website, to communicate with investors and the general public about our company, our offerings, and other issues. It is possible that the information that we make available on our website may be deemed to be material information. We therefore encourage investors and others interested in our company to review the information that we make available on our website.
Coupang, Inc.
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COUPANG, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(unaudited)
Three Months Ended December 31,Year Ended December 31,
(in millions, except per share amounts)2024202320242023
Net retail sales$6,052 $5,563 $23,866 $21,223 
Net other revenue1,913 998 6,402 3,160 
Total net revenues7,965 6,561 30,268 24,383 
Cost of sales5,474 4,881 21,437 18,193 
Operating, general and administrative2,179 1,550 8,395 5,717 
Total operating cost and expenses7,653 6,431 29,832 23,910 
Operating income
312 130 436 473 
Interest income53 54 216 178 
Interest expense(40)(13)(140)(48)
Other expense, net
(46)— (39)(19)
Income before income taxes
279 171 473 584 
Income tax expense (benefit)
148 (861)407 (776)
Net income
$131 $1,032 $66 $1,360 
Net loss attributable to noncontrolling interests(25)— (88)— 
Net income attributable to Coupang stockholders
156 1,032 154 1,360 
Earnings per share
Basic$0.09 $0.58 $0.09 $0.76 
Diluted$0.08 $0.57 $0.08 $0.75 
Weighted average shares outstanding
Basic1,800 1,789 1,794 1,782 
Diluted1,837 1,810 1,826 1,803 

Coupang, Inc.
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COUPANG, INC.
CONSOLIDATED BALANCE SHEETS
(unaudited)
(in millions)
December 31, 2024December 31, 2023
Assets
Cash and cash equivalents$5,879 $5,243 
Restricted cash151 353 
Accounts receivable, net407 314 
Inventories2,099 1,666 
Prepaids and other current assets458 316 
Total current assets8,994 7,892 
Property and equipment, net2,813 2,465 
Operating lease right-of-use assets2,016 1,601 
Intangible assets, net271 37 
Deferred tax assets622 925 
Long-term lease deposits and other628 426 
Total assets$15,344 $13,346 
Liabilities, redeemable noncontrolling interests and stockholders' equity
Accounts payable$5,554 $5,099 
Accrued expenses461 352 
Deferred revenue141 97 
Short-term borrowings479 282 
Current portion of long-term debt66 203 
Current portion of long-term operating lease obligations422 386 
Other current liabilities593 526 
Total current liabilities7,716 6,945 
Long-term debt988 529 
Long-term operating lease obligations1,770 1,387 
Defined severance benefits and other693 381 
Total liabilities11,167 9,242 
Commitments and contingencies
Redeemable noncontrolling interest
75 15 
Equity
Common Stock
— — 
Class A — shares authorized 10,000, outstanding 1,643 and 1,616
Class B — shares authorized 250, outstanding 158 and 175
Additional paid-in capital8,736 8,489 
Accumulated other comprehensive loss(404)(17)
Accumulated deficit(4,229)(4,383)
Noncontrolling interests(1)— 
Total Coupang equity4,102 4,089 
Total liabilities, redeemable noncontrolling interests and equity$15,344 $13,346 

Coupang, Inc.
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COUPANG, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(unaudited)
(in millions)20242023
Operating activities
Net income$66 $1,360 
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization433 275 
Provision for severance benefits187 159 
Equity-based compensation433 326 
Non-cash operating lease expense432 338 
Deferred income taxes225 (884)
Fulfillment center fire insurance gain(175)— 
Non-cash others250 140 
Change in operating assets and liabilities:
Accounts receivable, net209 (133)
Inventories(376)(44)
Other assets(152)(153)
Accounts payable507 1,514 
Accrued expenses60 43 
Other liabilities(213)(289)
Net cash provided by operating activities1,886 2,652 
Investing activities
Purchases of property and equipment(879)(896)
Proceeds from sale of property and equipment19 
Net cash acquired in acquisition68 — 
Other investing activities(17)(50)
Net cash used in investing activities(819)(927)
Financing activities
Proceeds from issuance of common stock, equity-based compensation plan
Repurchase of Class A common stock(178)— 
Proceeds from short-term borrowings and long-term debt857 572 
Repayment of short-term borrowings and long-term debt(794)(392)
Net short-term borrowings and other financing activities42 10 
Net cash (used in) provided by financing activities(69)199 
Effect of exchange rate changes on cash and cash equivalents, and restricted cash(564)(14)
Net increase (decrease) in cash and cash equivalents, and restricted cash434 1,910 
Cash and cash equivalents, and restricted cash, as of beginning of period5,597 3,687 
Cash and cash equivalents, and restricted cash, as of end of period$6,031 $5,597 
Coupang, Inc.
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Supplemental Financial Information
Share Information
As of December 31,
(in millions)
20242023
Outstanding common stock
1,801 1,791 
Outstanding equity-based awards
79 63 
Outstanding common stock and equity-based awards1,880 1,854 
Key Business Metrics and Non-GAAP Financial Measures
We review the key business and financial metrics discussed below. We use these measures to evaluate our business, measure our performance, identify trends affecting our business, formulate business plans, and make strategic decisions.
Key Business Metrics
Net Revenues per Product Commerce Active Customer
Net revenues per Product Commerce Active Customer is the net revenues generated in a period divided by the total number of Product Commerce Active Customers in that period. A key driver of growth is increasing the frequency and the level of spend of customers who are shopping on our Product Commerce apps or websites. We therefore view net revenues per Product Commerce Active Customer as a key indicator of engagement and retention of our customers and our ability to drive future revenue growth, though there may be a short-term dilutive impact when a large number of new Product Commerce active customers are added in a recent period.
Product Commerce Active Customers
As of the last date of each reported period, we determine our number of Product Commerce Active Customers by counting the total number of individual customers who have ordered at least once directly from our Product Commerce apps or websites during the relevant period. A customer is anyone who has created an account on our apps or websites, identified by a unique email address. The change in Product Commerce Active Customers in a reported period captures both the inflow of new customers as well as the outflow of existing customers who have not made a purchase in the period. We view the number of Product Commerce Active Customers as an indicator of future growth in our net revenue, the reach of our network, the awareness of our brand, and the engagement of our customers.
Three Months Ended December 31,
(in millions, except net revenues per Product Commerce Active Customer)20242023% Change
Net revenues per Product Commerce Active Customer$302 $302 — %
Net revenues per Product Commerce Active Customer (Constant Currency)$320 %
Product Commerce Active Customers22.8 20.8 10 %
Non-GAAP Financial Measures
We report our financial results in accordance with U.S. GAAP. However, management believes that certain non-GAAP financial measures provide investors with additional useful information in evaluating our performance. These non-GAAP financial measures may be different than similarly titled measures used by other companies.
Our non-GAAP financial measures should not be considered in isolation from, or as substitutes for, financial information prepared in accordance with U.S. GAAP. Non-GAAP measures have limitations in that they do not reflect all the amounts associated with our results of operations as determined in accordance with U.S. GAAP. These measures should only be used to evaluate our results of operations in conjunction with the corresponding U.S. GAAP measures.

Coupang, Inc.
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Non-GAAP MeasureDefinitionHow We Use The Measure
Adjusted EBITDA
• Net income (loss), excluding the effects of:
- depreciation and amortization,
- interest expense,
- interest income,
- other income (expense), net,
- income tax expense (benefit),
- equity-based compensation,
- impairments, and
- other items not reflective of our ongoing operations.
• Provides information to management to evaluate and assess our performance and allocate internal resources.

• We believe Adjusted EBITDA and Adjusted EBITDA Margin are frequently used by investors and other interested parties in evaluating companies in the retail industry for period-to-period comparisons as they remove the impact of certain items that are not representative of our ongoing business, such as material non-cash items, acquisition-related transaction and restructuring costs, significant costs related to certain non-ordinary course legal and regulatory matters, and certain variable charges.
Adjusted EBITDA Margin• Adjusted EBITDA as a percentage of total net revenues.
Constant Currency Revenue• Constant currency information compares results between periods as if exchange rates had remained constant.
• We define constant currency revenue as total revenue excluding the effect of foreign exchange rate movements, and use it to determine the constant currency revenue growth on a comparative basis.
• Constant currency revenue is calculated by translating current period revenues using the prior period exchange rate.
• The effect of currency exchange rates on our business is an important factor in understanding period-to-period comparisons. Our financial reporting currency is the U.S. dollar (“USD”) and changes in foreign exchange rates can significantly affect our reported results and consolidated trends. For example, our business generates sales predominantly in Korean Won (“KRW”), which are favorably affected as the USD weakens relative to the KRW, and unfavorably affected as the USD strengthens relative to the KRW.

• We use constant currency revenue and constant currency revenue growth for financial and operational decision-making and as a means to evaluate comparisons between periods. We believe the presentation of our results on a constant currency basis in addition to U.S. GAAP results helps improve the ability to understand our performance because they exclude the effects of foreign currency volatility that are not indicative of our actual results of operations.
Constant Currency Revenue Growth• Constant currency revenue growth (as a percentage) is calculated by determining the increase in current period revenue over prior period revenue, where current period foreign currency revenue is translated using prior period exchange rates.
Free Cash Flow• Cash flow from operations
Less: purchases of property and equipment,
Plus: proceeds from sale of property and equipment.
• Provides information to management and investors about the amount of cash generated from our ongoing operations that, after purchases and sales of property and equipment, can be used for strategic initiatives, including investing in our business and strengthening our balance sheet, including paying down debt, and paying dividends to stockholders.
Segment Gross Profit
• Gross profit for a period attributable to each respective reportable segment.
• We believe segment gross profit and segment gross profit margin are frequently used by investors and other interested parties in evaluating companies in the retail industry for period-to-period comparisons. However, other companies may calculate segment gross profit and segment gross profit margin in a manner different from ours and therefore they may not be directly comparable to similar terms used by other companies.
Segment Gross Profit Margin
• Segment gross profit as a percentage of segment net revenues.
Product Commerce Gross Profit Excluding the Impact from the FC Fire Insurance Gain
• Product Commerce gross profit excluding the impact of the FC fire insurance gain.
• We believe Product Commerce gross profit and Product Commerce gross profit margin excluding the FC Fire insurance gain provide useful supplemental information for investors to compare Product Commerce gross profit and gross profit margin from one period to another exclusive of the FC Fire insurance gain which impacts comparability with the prior period. This measure is a performance measure and should not be used as a measure of liquidity.
Product Commerce Gross Profit Margin Excluding the Impact from the FC Fire Insurance Gain
• Product Commerce gross profit excluding the impact of the FC fire insurance gain as a percentage of Product Commerce net revenues.
Adjusted Net Income Attributable to Coupang Stockholders
• Net income attributable to Coupang Stockholders, excluding the impact of the FC fire insurance gain, the change in income tax valuation allowance and other tax reserves, the KFTC administrative fine, and the Farfetch acquisition.
• We believe adjusted net income attributable to Coupang stockholders and adjusted diluted earnings per share provides useful supplemental information for investors, in the year of an acquisition, to compare our current earnings results from one period to another as they remove the impact of Farfetch and other certain items that are not representative of our ongoing business. Adjusted diluted earnings per share is a performance measure and should not be used as a measure of liquidity.
Adjusted Diluted Earnings Per Share
• Adjusted net income excluding the impact of the FC fire insurance gain, the change in income tax valuation allowance and other tax reserves, the KFTC administrative fine, and the Farfetch acquisition divided by the weighted average dilutive shares outstanding for the period.
Coupang, Inc.
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Q4 2024 Earnings Release
8


Adjusted Net (Loss) Income Excluding the Impact from the FC Fire Insurance Gain
• Net income excluding the impact of the FC fire insurance gain.
• We believe adjusted net (loss) income excluding the impact from the FC fire insurance gain, adjusted basic earnings per share excluding the impact from the FC fire insurance gain, net income attributable to Coupang stockholders' excluding the impact from the FC fire insurance gain and diluted earnings per share excluding the impact from the FC fire insurance gain provide useful supplemental information for investors to compare our current earnings results from one period to another as they remove the impact of FC Fire Insurance gain which is not representative of our ongoing business. Diluted earnings per share excluding the impact from the FC Fire insurance gain is a performance measure and should not be used as a measure of liquidity.
Adjusted Basic Earnings per Share Excluding the Impact from the FC Fire Insurance Gain
• Net income excluding the impact of the FC fire insurance gain divided by the weighted average basic shares outstanding for the period.
Net Income Attributable to Coupang Stockholders' Excluding the Impact from the FC Fire Insurance Gain
• Net income attributable to Coupang Stockholders, excluding the impact of the FC fire insurance gain.
Diluted Earnings Per Share Excluding the Impact from the FC Fire Insurance Gain
• Net income attributable to Coupang Stockholders, excluding the impact of the FC fire insurance gain divided by the weighted average dilutive shares outstanding for the period.
Gross Profit Excluding the Impact from the FC Fire Insurance Gain
• Gross profit excluding the impact of the FC fire insurance gain.
• We believe gross profit excluding the FC Fire insurance gain provides useful supplemental information for investors to compare our gross profit from one period to another exclusive of the FC Fire insurance gain which impacts comparability with the prior period. This measure is a performance measure and should not be used as a measure of liquidity.
Total Net Revenues Excluding Farfetch
• Total net revenues excluding the impact of the Farfetch acquisition.
• We believe total net revenues excluding Farfetch, adjusted gross profit excluding Farfetch, adjusted EBITDA excluding Farfetch, Developing Offerings net revenues excluding Farfetch and Developing Offerings net revenues, constant currency excluding Farfetch provide useful supplemental information for investors, in the year of a significant acquisition, to compare our revenues, gross profit, adjusted EBITDA and segment revenues from one period to another exclusive of certain items that impact comparability with the prior period. These measures are performance measures and should not be used as a measure of liquidity.
Adjusted Gross Profit Excluding Farfetch
• Gross profit excluding the impact of the Farfetch acquisition and the FC fire insurance gain recorded in Cost of sales.
Adjusted EBITDA Excluding Farfetch
• Adjusted EBITDA excluding the impact of the Farfetch acquisition.
Developing Offerings Net Revenues Excluding Farfetch
• Developing Offerings net revenues excluding the impact of the Farfetch acquisition.
Developing Offerings Net Revenues, Constant Currency Excluding Farfetch
• Developing Offerings net revenues, constant currency excluding the impact of the Farfetch acquisition.
Coupang, Inc.
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Q4 2024 Earnings Release
9


Reconciliations of Non-GAAP Measures
A reconciliation of non-GAAP guidance measures to corresponding GAAP measures is not available on a forward-looking basis without unreasonable effort due to the uncertainty of expenses that may be incurred in the future, although it is important to note that these factors could be material to Coupang’s results computed in accordance with GAAP. Certain amounts may not foot due to rounding.
The following tables present the reconciliations from each U.S. GAAP measure to its corresponding non-GAAP measure for the periods noted:
Constant Currency Revenue and Constant Currency Revenue Growth
Three Months Ended December 31,
20242023Year over Year Growth
(in millions)As ReportedExchange Rate EffectConstant Currency BasisAs ReportedAs ReportedConstant Currency Basis
Consolidated
Net retail sales$6,052 $340 $6,392 $5,563 %15 %
Net other revenue1,913 90 2,003 998 92 %101 %
Total net revenues$7,965 $430 $8,395 $6,561 21 %28 %
Net Revenues by Segment
Product Commerce$6,883 $397 $7,280 $6,288 %16 %
Developing Offerings1,082 33 1,115 273 296 %308 %
Total net revenues$7,965 $430 $8,395 $6,561 21 %28 %

Year Ended December 31,
20242023Year over Year Growth
(in millions)As ReportedExchange Rate EffectConstant Currency BasisAs ReportedAs ReportedConstant Currency Basis
Consolidated
Net retail sales$23,866 $1,039 $24,905 $21,223 12 %17 %
Net other revenue6,402 245 6,647 3,160 103 %110 %
Total net revenues$30,268 $1,284 $31,552 $24,383 24 %29 %
Net Revenues by Segment
Product Commerce$26,699 $1,197 $27,896 $23,594 13 %18 %
Developing Offerings3,569 85 3,654 789 352 %363 %
Total net revenues$30,268 $1,284 $31,552 $24,383 24 %29 %
Free Cash Flow
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Net cash provided by operating activities
$676 $609 $1,886 $2,652 
Adjustments:
Purchases of land and buildings(14)(43)(245)(374)
Purchases of equipment(200)(191)(634)(522)
Total purchases of property and equipment$(214)$(234)$(879)$(896)
Proceeds from sale of property and equipment19 
Total adjustments$(213)$(227)$(870)$(877)
Free cash flow$463 $382 $1,016 $1,775 
Net cash used in investing activities$(141)$(263)$(819)$(927)
Net cash provided by (used in) financing activities$20 $(163)$(69)$199 
Coupang, Inc.
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Q4 2024 Earnings Release
10


Adjusted EBITDA and Adjusted EBITDA Margin
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Total net revenues$7,965 $6,561 $30,268 $24,383 
Net income attributable to Coupang shareholders156 1,032 154 1,360 
Net loss attributable to noncontrolling interests(25)— (88)— 
Net income
131 1,032 66 1,360 
Net income margin
1.6 %15.7 %0.2 %5.6 %
Adjustments:
Depreciation and amortization120 77 433 275 
Interest expense40 14 140 48 
Interest income(53)(54)(216)(178)
Income tax expense (benefit)
148 (861)407 (776)
Other expense, net46 — 39 19 
Acquisition and restructuring related costs42 — 127 — 
KFTC administrative fine— — 121 — 
FC Fire insurance gain(175)— (175)— 
Equity-based compensation122 86 433 326 
Adjusted EBITDA$421 $294 $1,375 $1,074 
Adjusted EBITDA margin5.3 %4.5 %4.5 %4.4 %
Segment Gross Profit and Segment Gross Profit Margin
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Gross profit$2,491 $1,681 $8,831 $6,190 
Segment gross profit and gross profit margin:
Product Commerce$2,251 $1,717 $8,105 $6,282 
     Gross profit margin32.7 %27.3 %30.4 %26.6 %
Developing Offerings$240 $(36)$726 $(91)
     Gross profit margin22.2 %(13.3)%20.3 %(11.6)%
Product Commerce Gross Profit and Gross Profit Margin Excluding the Impact from the FC Fire Insurance Gain
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Product Commerce gross profit$2,251 $1,717 $8,105 $6,282 
FC Fire insurance gain
(116)— (116)— 
Product Commerce gross profit excluding the impact from the FC Fire insurance gain
$2,135 $1,717 $7,989 $6,282 
Product Commerce gross profit margin excluding the impact from the FC Fire insurance gain
31.0 %27.3 %29.9 %26.6 %
Adjusted Net (Loss) Income Excluding the Impact from the FC Fire Insurance Gain
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Net income
$131 $1,032 $66 $1,360 
Adjustments:
FC Fire insurance gain(175)— (175)— 
Tax impact on FC Fire insurance gain43 — 43 — 
Adjusted net (loss) income excluding the impact from the FC Fire insurance gain
$(1)$1,032 $(66)$1,360 
Coupang, Inc.
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Q4 2024 Earnings Release
11


Adjusted Basic Earnings per Share Excluding the Impact from the FC Fire Insurance Gain
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Basic earnings per share
$0.09 $0.58 $0.09 $0.76 
Adjustments:
FC Fire insurance gain(0.10)— (0.10)— 
Tax impact on FC Fire insurance gain0.02 — 0.02 — 
Adjusted basic earnings per share excluding the impact from the FC Fire insurance gain(a)
$0.01 $0.58 $0.01 $0.76 
(a)Adjusted basic earnings per share includes the effect of basic shares as a result of adjusted net income excluding the impact of the FC Fire insurance gain. Basic weighted average shares used for three months and year ended calculation was 1,800 million and 1,794 million for December 31, 2024 and 1,789 million and 1,782 million for December 31, 2023, respectively.
Net Income Attributable to Coupang Stockholders Excluding the Impact from the FC Fire Insurance Gain and Adjusted Net Income Attributable to Coupang Stockholders
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Net income attributable to Coupang stockholders$156 $1,032 $154 $1,360 
Adjustments:
FC Fire insurance gain(175)— (175)— 
Tax impact on FC Fire insurance gain43 — 43 — 
Net income attributable to Coupang stockholders excluding the impact from the FC Fire insurance gain
24 1,032 22 1,360 
Adjustments:
Change in income tax valuation allowance and other tax reserves— (895)— (895)
KFTC administrative fine— — 121 — 
Farfetch losses attributable to Coupang stockholders53 — 264 — 
Adjusted net income attributable to Coupang stockholders$77 $137 $407 $465 
Diluted Earnings per Share Excluding the Impact from the FC Fire Insurance Gain and Adjusted Diluted Earnings per Share
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Diluted earnings per share$0.08 $0.57 $0.08 $0.75 
Adjustments:
FC Fire insurance gain(0.10)— (0.10)— 
Tax impact on FC Fire insurance gain0.02 — 0.02 — 
Diluted earnings per share excluding the impact from the FC Fire insurance gain
0.01 0.57 0.01 0.75 
Adjustments:
Change in income tax valuation allowance and other tax reserves— (0.49)— (0.50)
KFTC administrative fine— — 0.07 — 
Farfetch losses attributable to Coupang stockholders0.03 — 0.14 — 
Adjusted diluted earnings per share(a)
$0.04 $0.08 $0.22 $0.26 
(a)Adjusted diluted earnings per share includes the effect of dilutive shares as a result of adjusted net income attributable to Coupang stockholders. Diluted weighted average shares used for three months and year ended calculations were 1,837 million and 1,826 million for December 31, 2024 and 1,810 million and 1,803 million for December 31, 2023 respectively.
Total Net Revenues Excluding Farfetch
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Total net revenues$7,965 $6,561 $30,268 $24,383 
Revenues of Farfetch(471)— (1,658)— 
Total net revenues excluding Farfetch$7,494 $6,561 $28,610 $24,383 
Coupang, Inc.
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Q4 2024 Earnings Release
12


Total Net Revenues Excluding Farfetch Constant Currency Revenue and Constant Currency Revenue Growth (YoY)
Three Months Ended December 31,Year over Year Growth
20242023
(in millions)As ReportedExchange Rate EffectConstant Currency BasisAs ReportedAs ReportedConstant Currency Basis
Consolidated
Total net revenues$7,965 $430 $8,395 $6,561 21 %28 %
Revenues of Farfetch
(471)— (471)— 
Total net revenues excluding Farfetch
$7,494 $430 $7,924 $6,561 14 %21 %
Year Ended December 31,Year over Year Growth
20242023
(in millions)As ReportedExchange Rate EffectConstant Currency BasisAs ReportedAs ReportedConstant Currency Basis
Consolidated
Total net revenues$30,268 $1,284 $31,552 $24,383 24 %29 %
Revenues of Farfetch
(1,658)— (1,658)— 
Total net revenues excluding Farfetch
$28,610 $1,284 $29,894 $24,383 17 %23 %
Gross Profit Excluding the Impact from the FC Fire Insurance Gain and Adjusted Gross Profit Excluding Farfetch
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Gross profit
$2,491 $1,681 $8,831 $6,190 
Adjustments:
FC Fire insurance gain(116)— (116)— 
Gross profit excluding the impact from the FC Fire insurance gain
2,375 1,681 8,715 6,190 
Gross profit margin excluding impact from FC Fire insurance gain
29.8 %25.6 %28.8 %25.4 %
Adjustments:
Gross profit of Farfetch
(205)— (713)— 
Adjusted gross profit excluding Farfetch
$2,170 $1,681 $8,002 $6,190 
Adjusted gross profit margin
29.0 %25.6 %28.0 %25.4 %
Adjusted EBITDA Excluding Farfetch
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Adjusted EBITDA$421 $294 $1,375 $1,074 
Adjusted EBITDA of Farfetch(30)— 34 — 
Adjusted EBITDA excluding Farfetch$391 $294 $1,409 $1,074 
Adjusted EBITDA margin excluding Farfetch5.2 %4.5 %4.9 %4.4 %
Developing Offerings Net Revenues Excluding Farfetch
Three Months Ended December 31,Year Ended December 31,
(in millions)2024202320242023
Developing Offerings net revenues$1,082 $273 $3,569 $789 
Revenues of Farfetch(471)— (1,658)— 
Developing Offerings net revenues excluding Farfetch$611 $273 $1,911 $789 
Coupang, Inc.
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Q4 2024 Earnings Release
13


Developing Offerings Net Revenues Excluding Farfetch Constant Currency Revenue and Constant Currency Revenue Growth (YoY)
Three Months Ended December 31,Year over Year Growth
20242023
(in millions)As ReportedExchange Rate EffectConstant Currency BasisAs ReportedAs ReportedConstant Currency Basis
Net Revenues by Segment
Developing Offerings net revenues$1,082 $33 $1,115 $273 296 %308 %
Revenues of Farfetch(471)— (471)— 
Developing Offerings net revenues excluding Farfetch
$611 $33 $644 $273 124 %136 %
Year Ended December 31,Year over Year Growth
20242023
(in millions)As ReportedExchange Rate EffectConstant Currency BasisAs ReportedAs ReportedConstant Currency Basis
Net Revenues by Segment
Developing Offerings net revenues$3,569 $85 $3,654 $789 352 %363 %
Revenues of Farfetch(1,658)— (1,658)— 
Developing Offerings net revenues excluding Farfetch
$1,911 $85 $1,996 $789 142 %153 %
Coupang, Inc.
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Q4 2024 Earnings Release
14
v3.25.0.1
Cover
Feb. 25, 2025
Cover [Abstract]  
Document Type 8-K
Document Period End Date Feb. 25, 2025
Entity Registrant Name COUPANG, INC.
Entity Incorporation, State or Country Code DE
Entity File Number 001-40115
Entity Tax Identification Number 27-2810505
Entity Address, Address Line One 720 Olive Way
Entity Address, Address Line Two Suite 600
Entity Address, City or Town Seattle
Entity Address, State or Province WA
Entity Address, Postal Zip Code 98101
City Area Code 206
Local Phone Number 333-3839
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Class A Common Stock, par value $0.0001 per share
Trading Symbol CPNG
Security Exchange Name NYSE
Entity Emerging Growth Company false
Entity Central Index Key 0001834584
Amendment Flag false

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