GIMLI, Manitoba, Nov. 8, 2012 /PRNewswire/ -- Crown Royal
added another branch to the family tree with the announcement of
the brand's first foray into the rapidly growing flavored whisky
category – Crown Royal Maple Finished. Inspired by the
heritage and authenticity of the maple tree, Crown Royal Maple
Finished begins with the legendary taste of Crown Royal whisky. The
liquid then incorporates a touch of natural maple flavor achieved
through a proprietary maple toasted oak finishing process for added
smoothness.
(Photo: http://photos.prnewswire.com/prnh/20121108/NY09058)
A unique offering to the expanding whisky category , Crown Royal
Maple Finished is made with the perfect balance of whisky and
natural maple flavors to create a high quality product for Crown
Royal's consumers. The maple extension is a great fit for those who
love the classic taste of Crown Royal DeLuxe, but are seeking
interesting new options. As consumers across the country discover
this exciting flavored whisky, Crown Royal reminds all adults to
please enjoy responsibly.
The new installment is finished by running the whisky through
maple toasted oak, resulting in an exceptionally smooth tasting
experience that carries a genuine light maple-sweet flavor,
followed by a warm, woody caramelized note on the end. Rich colors
of amber and topaz blend to create a full-bodied appearance. The 80
proof (40% ABV) whisky's aroma incorporates the elegant bouquet of
light, fresh maple combined with Crown Royal's signature caramel
and vanilla nose.
"Crown Royal is a brand that values innovation and always
strives to exceed our consumers' expectations." said
Yvonne Briese, Vice President of
Whiskey, Diageo North America. "We are excited to release new Crown
Royal Maple Finished. Authentic to the brand image and Canadian
heritage, consumers can be confident that it will deliver Crown
Royal's signature smoothness, steeped in the quality and class that
has come to be expected from Crown Royal."
To fully experience the liquid's versatile flavor, Crown Royal
Maple Finished can be enjoyed as a shot, on the rocks or as the key
ingredient in a number of cocktails. Crown Royal Maple
Finished will be sold at a suggested retail price of $24.99 for a 750 ml bottle and is currently
available nationwide.
Crown Royal Maple Finished's regal packaging is a slight
variation on the classic Crown Royal style, incorporating warm
colors of copper and auburn into the label, which displays the
traditional image of the maple leaf in the background. The
iconic bag that accompanies the bottle flaunts a deep brown color
with gold embroidery accents.
The launch of Crown Royal Maple Finished will be supported
through a full marketing mix, including television, print and
online advertising, as well as public relations, strong digital
extensions and point of sale materials.
About Crown Royal
Crown Royal Canadian whisky is the number one selling Canadian
whisky brand in the US by value and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by King
George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian
whisky's smooth, elegant style reflects its aristocratic origins
and is considered the epitome of Canadian whisky. For more
information visit www.crownroyal.com. Crown Royal encourages all
consumers to please enjoy responsibly.
About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks
business with an outstanding collection of beverage alcohol brands
across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff,
Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards
Wines.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Contacts:
|
|
Mike
DaRe
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Zack
Nobinger
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DIAGEO
|
Taylor
|
Mike.DaRe@diageo.com
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ZNobinger@taylorstrategy.com
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(646)
223-2016
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(704)
644-6927
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SOURCE Diageo