ARMONK, N.Y., Oct. 19, 2021 /PRNewswire/ -- IBM (NYSE:
IBM) today announced plans to acquire the Adobe Workfront
consulting unit and assets from Rego Consulting Corporation to
further its hybrid cloud and AI strategy. Building on IBM's
strategic partnership with Adobe, the consultancy specializes in
work management software consulting for enterprise clients.
IBM has been investing aggressively to bolster its hybrid cloud
and AI strategy and capabilities, including a heavy focus on
acquiring high-value consultative services like the Adobe Workfront
business of Rego. The acquisition of Rego's Adobe Workfront
business represents the 17th overall acquisition for IBM - and the
ninth acquisition in cloud and AI services - since Arvind Krishna took over as IBM CEO in
April 2020.
"Reinvention with cloud and AI is happening at an unprecedented
scale and pace, and enterprise marketing is no exception," said
Mark Foster, Senior Vice President
of IBM Consulting, "The ongoing investments IBM is making in
consulting services with acquisitions like this one cement IBM as
the partner of choice that clients turn to for their digital
business transformation."
With this acquisition, IBM expands its rich Adobe service
offering to meet the rising client demand for experience-led
business transformation backed by intelligent
workflows. Employees at all levels are expected to work faster
and smarter with improved visibility, speed and quality in the face
of unpredictable challenges. Adobe Workfront accelerates digital
work by breaking down siloes and improving efficiency, quality and
control of the entire work management lifecycle.
A leading Adobe Workfront partner, Rego has been recognized as
the Adobe Workfront Partner of the year for the past two years and
has achieved Adobe Workfront Specialization. The Rego team
being acquired by IBM has deep experience and expertise in
end-to-end Workfront services, delivering strategy formulation to
implementation to management and support to Fortune 500
companies.
"IBM and Adobe have had a strategic partnership for over 20
years, and enterprise marketers are embracing digital
transformation with us," said Tony
Sanders, Senior Director, Americas Partner Sales at Adobe.
"With today's announcement, IBM gains even deeper marketing domain
expertise and consulting capabilities in the fast-growing work
management space."
Upon the close of the transaction, the Adobe Workfront business
of Rego will join the rapidly growing Adobe practice within IBM iX,
the customer and experience transformation group of IBM Consulting.
IBM iX offers integrated consulting services to help clients evolve
marketing, sales and service capabilities that advance their
digital transformation across the customer lifecycle. This
acquisition will deepen IBM iX's ability to not only help clients
design and deliver personalized customer experiences powered by
Adobe Experience Cloud, Creative Cloud and Document Cloud, but also
transform their marketing operations to support these experiences,
connecting strategy to delivery, integrating people and data across
the enterprise on one collaborative platform.
"Work management is an important and often overlooked part of
the vision to deliver impactful customer experiences," said
Dan Greer, President of Rego
Consulting. "Our Adobe Workfront management solutions will find a
natural home within IBM iX as it enables the world's largest
companies to navigate their digital work
transformations."
Financial details of the deal were not disclosed. The
transaction is subject to customary closing conditions.
About IBM
To learn more about IBM Consulting, please visit:
www.ibm.com/consulting
To learn more about the IBM and Adobe partnership and consulting
capabilities, please visit: www.ibm.com/adobe-partnership
About Rego Consulting
Founded in 2007, Rego has grown
into one of the largest Project and Portfolio Management (PPM),
Work Management, and Agile consulting firms in the world. At Rego
Consulting, we've guided more than 650 organizations through their
PPM, Work Management, and Agile journeys, including 60% of Fortune
100 companies and 70% of Fortune 20 companies. Our expert
practitioners have also trained over 600,000 end-users on topics
ranging from Clarity Portfolio Management and Resource Management
in Adobe Workfront to Scaled Agile in Rally and so much more.
Media Contact:
Jeannine Kilbride
IBM External Relations
jkilbri@us.ibm.com
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SOURCE IBM