ironSource Launches Aura on Samsung Devices in India
July 21 2021 - 10:30PM
Business Wire
Aura is the first device-native solution in the
local market to offer a dynamic and personalized app content
experience for Samsung device owners
ironSource, a leading business platform for the App Economy,
officially announced the integration of Aura - its solutions suite
for telecom operators and OEMs - on Samsung devices in India,
following existing collaborations with Samsung in Europe, Russia
and South East Asia. The Aura solution suite enables Samsung India
to optimize the device experience for its users with content, apps
and services that are relevant for them. The multiple touchpoint
opportunities are powered by Aura’s AI and machine learning
capabilities, increasing the number of valuable engagements between
Samsung India and their customers throughout the lifecycle of a
device. These smart recommendations bring more value to the users,
helping to reduce churn and increase NPS.
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Samsung India - ironSource Aura (Graphic:
Business Wire)
"At Samsung, we are constantly working to create superior
products and services for our customers. We have partnered with
ironSource Aura to offer our customers the best of content as well
as the most customizable experience through the lifecycle of their
device," said Sanjay Razdan, Senior Director, Mobile Business,
Samsung India.
The majority of new device owners download content on the day
they turn on their device for the very first time. During the
device’s onboarding process, Aura offers Samsung India customers a
dynamic and native setup experience, with smart recommendations of
local and international content from both established and new
brands, to help them easily discover content that fits their needs.
Utilizing machine learning capabilities, the user is presented with
a relevant content selection experience right at the moment when
they’re highly engaged in customizing their new device. The
engagement continues throughout the lifecycle of the device, with
in-life touchpoints that enable Samsung India to keep delivering
relevant and valuable content and services to drive user
engagement, increase satisfaction and build long lasting
relationships with their users. This in-life engagement experience
is available on most Galaxy smartphones.
“Content discovery through an app store offers a generic
experience that isn’t tailored to the specific user and which does
little to enhance the user’s experience on their device,” explains
Arnon Harish, President and Co-Founder of ironSource. “By
partnering with Samsung India, we’re able to leverage our expertise
in the effective distribution of content to create a differentiated
and more tailored user experience for their customers.”
ironSource Aura is used by some of the world’s leading telecom
operators and OEMs, including Boost, Orange, Vodafone, and Samsung,
with approximately 180 million active monthly users as of December
2020.
For any questions regarding Aura in India, please contact
Prathyush Nair prathyush.nair@is.com.
About ironSource
ironSource is a leading business platform that enables mobile
content creators to prosper within the app economy. App developers
use ironSource’s platform to turn their apps into successful,
scalable businesses, leveraging a comprehensive set of software
solutions which help them grow and engage users, monetize content,
and analyze and optimize business performance to drive more overall
growth. The ironSource platform also empowers telecom operators to
create a richer device experience, incorporating relevant app and
service recommendations to engage users throughout the lifecycle of
the device. By providing a comprehensive business platform for the
core constituents of the app economy, ironSource allows customers
to focus on what they do best, creating great apps and user
experiences, while we enable their business expansion in the app
economy. For more information please visit www.is.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210721005055/en/
Press Ilana Stemmer ilana.stemmer@is.com +972 54 286 0810
Sales Prathyush Nair prathyush.nair@is.com +91 99021 55066
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