C-suites in U.S. and European manufacturing
and distribution sectors report optimism and anticipate
shifting buyer sentiment in 2025.
MILWAUKEE, Nov. 21,
2024 /PRNewswire/ -- Experis Pricing Solutions, a
leader in pricing strategies, in collaboration with Vendavo, the
global leader in B2B pricing, selling, and rebate management
solutions, has released the 2025 Pricing for Profitable Growth
Outlook.
This report provides insights from C-suite leaders on key
pricing considerations for 2025, including adapting pricing models
for economic growth, addressing market pressures, and meeting
evolving buyer expectations.
Nearly half of U.S. and European manufacturers and distributors
(46 percent) report cautious optimism for 2025 and are preparing
their pricing models for better economic times. One-fourth (26
percent) are taking a proactive approach, implementing new
products, services, and pricing models to capture anticipated
growth.
"Companies that focus on proactive pricing strategies,
value-based approaches, leverage technology, and prioritize
customer engagement will pull ahead in a rapidly fluctuating
market," said Maureen Roderick,
director of delivery at Experis Pricing Solutions. "A critical
aspect of a pricing journey is the ability to align pricing
strategies with market realities and customer expectations,
ensuring long-term success and adaptability in an ever-changing
landscape."
Eric Carrasquilla, CEO of
Vendavo, reinforced this focus on strategic pricing: "Finding and
offering the right product at the right price at the right time to
the right customer is essential for successful commercial
operations. Every other growth initiative will deliver little value
without the right price."
The 2025 Pricing for Profitable Growth Outlook highlights
key insights into market pressures, pricing strategy adjustments,
and resource allocation for effective price optimization. Specific
areas covered in the report include:
- How inflation influences pricing strategies: Before
adjusting prices for inflation, manufacturing leaders prioritize
revenue gain goals (45 percent), while distribution leaders focus
on margin maintenance (38 percent) and meeting customer demand (37
percent). Both groups identify value-based pricing (28 percent) as
their top optimization strategy, followed by market-based pricing
(25 percent).
- Pricing automation grows while AI use stalls: Automation
advances pricing capabilities, but AI adoption remains limited.
Approximately half of respondents (49 to 53 percent) report fully
integrated systems for setting prices, guidance, and product
suggestions. However, only 29 percent use AI to streamline
operations, increase efficiency, and boost profitability. Those
using AI are primarily leveraging it for pricing process
improvements (50 percent), rather than for pricing intelligence (28
percent).
- The need for a strong pricing function: Market
volatility demands agile pricing models. More than half of
respondents (52 percent), all from companies with 500+ employees,
rely on teams of 11 to 20 people focused on pricing. Ninety-five
percent plan to increase hiring for these roles in 2025.
The report gathered responses from manufacturers (67 percent)
and distributors (33 percent) across the U.S. and Europe. Survey participants included
senior-level sales (64 percent), finance (30 percent), pricing (3
percent), and marketing (2 percent) professionals with sole
decision-making responsibility over pricing.
Download the 2025 Pricing for Profitable Growth Outlook
here.
About Experis Pricing Solutions
Experis® is a global leader in professional resourcing and
project-based solutions. With more than 20 years of experience,
Experis Pricing Solutions helps companies make profitable
commercial decisions faster and more accurately through world-class
pricing and revenue management software solutions. Experis has
successfully delivered over 100 pricing implementations, providing
end-to-end services, including support, maintenance, data
transformation (ETL), and flexible sustainment models. As part of
ManpowerGroup® (NYSE: MAN), Experis leverages industry expertise to
deliver mission-critical talent and project-based solutions in IT,
accelerating clients' competitiveness.
About Vendavo
Vendavo helps global manufacturers and distributors accelerate
growth and profitability with leading pricing, selling, and rebate
management solutions. Companies like Emerson, Medtronic, and GAF
rely on Vendavo to manage, optimize, and digitize their end-to-end
commercial processes. Vendavo's team of pricing and selling
experts, along with its innovative solutions, enable B2B
organizations to develop dynamic customer insights and execute
optimal pricing strategies that maximize margin, boost sales
effectiveness, and improve the customer experience. Vendavo is
headquartered in Denver, with
additional offices in the Czech
Republic, India, and
Sweden.
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SOURCE ManpowerGroup