For every Pampers® Swaddlers
diaper pack sold at Walmart in May and June, Pampers®
Canada will donate to the CPBF and
Préma-Québec.
TORONTO, May 1, 2023
/CNW/ - Approximately 30,000 babies are born prematurely every year
in Canada, spending their first
weeks or months in the NICU. The uncertainty, exhaustion, health
concerns, and additional care required can take a toll on families,
even during the transition from hospital to home.
Some of that additional care includes protecting a premature
baby's skin. Preterm babies' skin can be up to two times thinner
than full-term babies, making it extra sensitive to touch and
irritants1.
That's why selecting the right diaper is so important for
premature babies with heightened sensitivity to skin irritation. A
few years ago, as the #1 Canadian Pediatrician Recommended Brand,
Pampers partnered with NICU nurses to develop a special diaper
designed for babies weighing as little as one pound, the first
major diaper brand to do so.
Following their donation during November's Prematurity Awareness
Month, Pampers® Canada
is partnering with the Canadian Premature Babies Foundation (CPBF)
and Préma-Québec once more to continue supporting families with
premature babies across May and June.
"We know that having a premature baby can be overwhelming and
stressful for many Canadian families. That's why Pampers is
partnering with Walmart Canada to bring attention to the impact of
prematurity on babies and their families and provide financial
assistance to two wonderful charitable organizations that are
working to educate, support and advocate for premature babies and
their families," said Irena Kahn,
Brand Director, P&G.
To help babies and their families when they need it the most,
Pampers® Canada is
participating in these initiatives:
- In partnership with Walmart Canada*, Pampers®
Canada will donate 8 cents to the CPBF and Préma-Québec for every
Pampers® Swaddlers diaper pack sold at Walmart from
May 1 to June 30, 2023.
- This funding will go towards support programs for families of
premature babies, including mental health and wellness
resources.
- For more information about CPBF's support programs, visit:
www.canadianpreemies.org
- For more information about Préma-Québec's support programs,
visit: www.premaquebec.ca
"The experience of premature birth can be traumatizing, scary
and filled with unknowns, but Canadian families don't have to go
through it alone. The CPBF is dedicated to helping them through
peer support programs, resources, and research leading to improved
outcomes and experiences for babies and families. Through these
generous donations from Pampers® Canada, we will be able to continue this
support for Canadian families," said Fabiana Bacchini, Executive Director, Canadian
Premature Babies Foundation.
Those who would like to donate to the CPBF and Préma-Québec
through this initiative, can purchase Pampers® Swaddlers
diaper packs in store at any Walmart location in Canada.
For more information, please visit pampers.ca.
About
Pampers®
For more than 50 years, parents have trusted Pampers®
to care for their babies. Pampers® is a part of The
Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper
worldwide. Every day, more than 25 million babies in 100 countries
around the world wear Pampers®. Pampers®
offers a complete range of diapers, wipes and training pants
designed to provide protection and comfort for every stage of
baby's development. Visit www.pampers.ca to learn more about
Pampers® products, join the Pampers® Rewards program,
and find ideas and information to help you and your baby.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®,
Crest®, Dawn®, Downy®,
Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®,
Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
About Canadian Premature Babies
Foundation
As a parent-led charity, the Canadian Premature Babies
Foundation (CPBF) supports and educates families of babies born
prematurely. CPBF provides education, support, and advocacy for
Canada's premature babies and
their families. Approximately 30,000 babies are born prematurely
every year in Canada. CPBF's goal
is to build momentum by continuing to develop peer support
programs, distribute helpful materials and resources to families
and health care professionals, and investigate how it can better
the lives and experiences of premature babies and their
families.
About Préma-Québec
Préma-Québec's mission is to improve the quality of life of
premature children by offering psychological and financial support
to their parents. Founded in 2003 by preemie parents, the
association is supported by doctors, nurses, and other
professionals working in neonatology. It's the only organization in
Quebec that helps parents of
children born prematurely, from the birth of their baby until they
return home, and sometimes even beyond. Since its founding,
Préma-Québec has helped more than 40,000 families.
References
1 Visscher MO and
Narendran V. "The Ontogeny of Skin." Adv Wound Care 3, no. 4
(September 25, 2013): 291–303.
doi:10.1089/wound.2013.0467.
SOURCE Pampers