Changing dishwashing habits can help save more than 3.5 million tonnes of CO2 in Europe
June 05 2023 - 5:30AM
Business Wire
Fairy innovation plan sets out to help
reduce people’s dishwashing carbon footprint through improved
performance in cooler water & shorter cycles.
- Fairy releases its new LCA findings with innovations designed
to help consumers reduce their carbon footprint whilst
dishwashing.
- Vision is supported by pan-European campaigns encouraging
consumers to ‘Wash Cooler’ at the sink and ‘Switch to Short’ from
normal dishwashing cycles to help save energy and reduce
dishwashing’s carbon footprint by up to 60% and 33%**,
respectively.
- Study reveals that changing dishwashing habits in just some
European markets could already help to save more than 3.5 million
tonnes of CO2 per year***
Long known as a brand that offers value to families, Fairy’s
innovation will enable the brand to evolve this incentive to find
greater value in the dish-care category: saving energy, reducing
the cost of energy bills in the homes of families across Europe,
and, importantly, helping consumers reduce their carbon footprint
whilst dishwashing. A vision with the potential to cut
dishwashing’s carbon footprint by up to 60% (when washing-up) and
33%** a year (using a dishwasher).
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Fairy’s product innovation and continued
sustainability focus sits alongside the latest findings of the
products’ LCA results (Graphic: Business Wire)
Fairy’s product innovation and continued sustainability focus
sits alongside the latest findings of the products’ LCA results.
Research verified by independent parties to establish the
environmental impact of Fairy’s hand and dishwasher products across
their lifecycle.
Results found the majority of the carbon footprint of
dishwashing - both by hand and in a machine - is related to heating
of the water and additional energy needed to run an automatic
dishwasher cycle in the consumer’s kitchen. On average, these
processes can cause up to 93% of hand dishwashing’s carbon
footprint and 72% of the carbon footprint when using a
machine**.
In line with these findings, Fairy encourages consumers to wash
cooler and switch from normal to short cycles. The latest Fairy
formulas are designed with a Fast Activating Cleaning System for
faster action in short cycles and to work quickly even in cooler
water temperatures at the sink. Hence, cutting the carbon footprint
of dishwashing by reducing the energy used to heat water. With
Fairy specially designed to offer a brilliant clean even in these
more challenging cleaning conditions, these campaigns set to
demonstrate the sustained cleaning power of Fairy to inspire a
switch to more sustainable dishwashing habits that can also help
users save.
Oya Ongor, Senior Vice President, Procter & Gamble Home Care
brands, Europe, comments: “As staple products in homes across
Europe, we know we have a responsibility to help families. Our
research continues to find that families need a product they can
trust - if it doesn’t work in sustainable conditions, they’ll stick
to the behaviors they know will get the job done, and they’ve too
often been let down by poor performance. That’s why we design
products that are made to help consumer save energy, with products
delivering impeccable cleaning results in challenging energy
efficient conditions.
Our sustainability journey doesn’t stop there, of course. We
also continue to innovate across our packaging, manufacturing,
production and supply chains, as part of our efforts to evaluate
and improve our overall LCA, contributing to P&G’s 2030
sustainability targets. At Fairy, we are proud to work with
external expert partners to support our vision, for example, our
partnership with Energy Saving Trust to verify UK energy saving
potential through changing dishwashing habits”.
About Fairy LCA
**based on Simplified breakdown of ISO certified LCA, of 10
selected European countries, 2023. Reduction of the carbon
footprint when moving to 23C. Simplified breakdown pending ISO
certified LCA, 10 European & Middle Eastern Countries, 2023.
Excluding pre-rinse. Short cycle defined as ≤ 55min. Reduction of
the carbon footprint when moving from auto/ normal to short
cycle.
***Simplified breakdown of ISO certified LCA based on 6 selected
European countries, 2023. Excluding pre-rinse.
About Energy Saving
Trust
Energy Saving Trust is an independent organisation – working to
address the climate emergency. A respected and trusted voice on
energy efficiency and clean energy solutions, it is working towards
a smart, decarbonised, decentralised energy system.
www.energysavingtrust.org.uk
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
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becky.hudson@citizenrelations.com
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