BEVERLY HILLS, Calif.,
Oct. 13, 2015 /PRNewswire/ -- Playboy
Enterprises, Inc., announced today that, following last summer's
highly successful relaunch of Playboy.com as a safe-for-work site,
it is taking the next step in its brand evolution by making
transformative changes to its flagship property, Playboy
magazine.
Playboy's editorial team is in the midst of a
top-to-bottom redesign that will be unveiled with the magazine's
March 2016 issue. The reimagined
Playboy magazine will include a completely modern editorial
and design approach, and, for the first time in its history, will
no longer feature nudity in its pages. Playboy will
continue to publish sexy, seductive pictorials of the world's most
beautiful women, including its iconic Playmates, all shot by some
of today's most renowned photographers. The magazine will also
remain committed to its award-winning mix of long-form journalism,
interviews and fiction.
"The political and sexual climate of 1953, the year Hugh Hefner introduced Playboy to the
world, bears almost no resemblance to today," said Playboy
Enterprises CEO Scott
Flanders. "We are more free to express ourselves
politically, sexually and culturally today, and that's in large
part thanks to Hef's heroic mission to expand those freedoms. We
will stay true to those core values with this new vision of
Playboy's future. Once our readers see all of the innovative
changes we're making to the magazine, we're confident they will
love the end product when it debuts next year."
The transformation of Playboy magazine is being led by
the company's Chief Content Officer Cory
Jones, the creative force behind Playboy.com's relaunch;
Editorial Director Jason Buhrmester;
Creative Director Mac Lewis; and
Neville Wakefield, a past
Playboy creative contributor and "the art world's go-to
guy," as described by The New York
Times.
As part of the redesign, the magazine will feature a larger size
(an increase to 9" x 11") and will be printed on heavier, higher
quality paper to give the magazine a more collectible feel. More
details about Playboy's redesign will be announced in the
coming months.
With its website, mobile app, massive social media fan base and
magazine, Playboy reaches more people now than ever before in its
62 year history. Relaunched in August of 2014 as a
safe-for-work site, Playboy.com immediately experienced explosive
growth in its audience, averaging a 400% increase in monthly unique
visitors. In addition, the median age of the site's visitors
shrank from 47 to 30 years of age, an attractive demographic for
advertisers. About a third of all visitors to Playboy.com
return to the site every day.
About Playboy Enterprises, Inc.
Playboy is one of the
most recognized and popular consumer brands in the world. Playboy
Enterprises, Inc. is a media and lifestyle company that markets the
brand through a wide range of media properties and licensing
initiatives. The company publishes Playboy magazine in
the United States, and licenses
foreign editions of Playboy around the world; operates
Playboy.com, a leading men's lifestyle and entertainment site; and
creates content for distribution via television networks, websites,
mobile platforms and radio. Through licensing agreements, the
Playboy brand appears on a wide range of consumer products in more
than 180 countries as well as retail stores and entertainment
venues. For more information, please visit:
www.PlayboyEnterprises.com.
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SOURCE Playboy Enterprises, Inc.