0001564408FALSE00015644082025-04-292025-04-29

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
________________________
FORM 8-K
________________________
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): April 29, 2025
________________________
SNAP INC.
(Exact name of Registrant as Specified in Its Charter)
________________________
Delaware001-3801745-5452795
(State or Other Jurisdiction
of Incorporation)
(Commission File Number)
(IRS Employer
Identification No.)
3000 31st Street
Santa Monica, California90405
(Address of Principal Executive Offices)(Zip Code)
Registrant’s Telephone Number, Including Area Code: (310) 399-3339
Not Applicable
(Former Name or Former Address, if Changed Since Last Report)
________________________
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading
Symbol(s)
Name of each exchange on which registered
Class A Common Stock, par value $0.00001 per shareSNAPNew York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging growth company o
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o


Item 2.02 Results of Operations and Financial Condition.
On April 29, 2025, Snap Inc. reported financial results for the three months ended March 31, 2025. A copy of the press release and the investor letter are furnished as Exhibit 99.1 and Exhibit 99.2, respectively, to this Current Report on Form 8-K and incorporated by reference.
The press release and investor letter are furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or subject to the liabilities of that section or Sections 11 and 12(a)(2) of the Securities Act of 1933, as amended. The information shall not be deemed incorporated by reference into any other filing with the Securities and Exchange Commission made by Snap Inc., whether made before or after today’s date, regardless of any general incorporation language in such filing.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
Exhibit
Number

Description
99.1

99.2

104

Cover Page Interactive Data File (embedded within the Inline XBRL document)
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
SNAP INC.
Date: April 29, 2025
By:/s/ Derek Andersen
Derek Andersen
Chief Financial Officer
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Exhibit 99.1
Snap Inc. Announces First Quarter 2025 Financial Results
First quarter revenue increased 14% year-over-year to $1,363 million
Daily Active Users increased 9% year-over-year to 460 million
Net loss improved 54% year-over-year to $140 million
Adjusted EBITDA improved 137% year-over-year to $108 million
SANTA MONICA, Calif. – April 29, 2025 – Snap Inc. (NYSE: SNAP) today announced financial results for the quarter ended March 31, 2025.
“We surpassed an important milestone in Q1, with our community growing to over 900 million monthly active users,” said Evan Spiegel, CEO. “Quarterly revenue increased 14% year-over-year, driven by the progress we have made with our direct-response advertising solutions, continued momentum in driving performance for small and medium sized businesses, and the growth of our Snapchat+ subscription business.”
Q1 2025 Financial Summary
•Revenue was $1,363 million, compared to $1,195 million in the prior year, an increase of 14% year-over-year.
•Net loss was $140 million, compared to $305 million in the prior year.
•Adjusted EBITDA was $108 million, compared to $46 million in the prior year.
•Operating cash flow was $152 million, compared to $88 million in the prior year.
•Free Cash Flow was $114 million, compared to $38 million in the prior year.
Three Months Ended
March 31,
Percent
Change
20252024
(Unaudited)
(dollars in thousands, except per share amounts)
Revenue$1,363,217 $1,194,773 14 %
Operating loss$(193,846)$(333,232)42 %
Net loss$(139,587)$(305,090)54 %
Adjusted EBITDA (1)
$108,425 $45,659 137 %
Net cash provided by (used in) operating activities$151,610 $88,352 72 %
Free Cash Flow (2)
$114,396 $37,904 202 %
Diluted net loss per share attributable to common stockholders$(0.08)$(0.19)58 %
(1)See page 9 for a reconciliation of net loss to Adjusted EBITDA. Total restructuring charges for the three months ended March 31, 2024, and excluded from Adjusted EBITDA, were $70.1 million. No restructuring charges were incurred during the three months ended March 31, 2025.
(2)See page 9 for a reconciliation of net cash provided by (used in) operating activities to Free Cash Flow.
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Q1 2025 Summary & Key Highlights
We deepened engagement with our community:
•Q1 marked an important milestone for Snap, as we reached more than 900 million monthly active users (MAU), on the way to our goal of 1 billion MAU.
•Daily active users (DAU) were 460 million in Q1 2025, an increase of 38 million, or 9%, year-over-year.
•The total number of Snap Star Spotlight posts grew by over 125% year-over-year in Q1.
•The number of views on Spotlight posts less than 24 hours old doubled year-over-year—which contributes to a more engaging, timely, and fresh viewer experience.
•My AI DAUs grew more than 55% year-over-year in the U.S. as a result of the multimodal improvements we’ve rolled out to My AI over the past year.
We are focused on accelerating and diversifying our revenue growth:
•Total active advertisers grew by 60% year-over-year in Q1.
•SKAdNetwork reported app purchases grew more than 30% year-over-year in Q1.
•We rolled out improvements to our automated Target Cost (tCPA) bidding strategy, leveraging ML technology to help advertisers achieve more consistent cost-per-action results.
•We expanded our Agency Partner Program to agencies of all sizes, providing them with dedicated support, training, and resources to help their clients maximize ROI on Snapchat.
•In addition to the Sponsored Snap takeover buys launched last quarter, we began early testing of Sponsored Snaps in our auction in Q1 as we look to expand Sponsored Snaps to additional bidding objectives.
•We launched our new brand suitability solutions, giving advertisers even more control when it comes to content adjacency.
•Other Revenue, the majority of which is Snapchat+ subscription revenue, increased 75% year-over-year in Q1.
We invested in our augmented reality platform:
•We introduced new advanced AI video Lenses, powered by our in-house generative video model.
•Easy Lens, an AI-powered tool that simplifies Lens creation, went into early testing in mid-December and has already been used to create over 10,000 Lenses, generating over 2 billion impressions.
•We launched our Music Lyrics feature, combining community-created Lenses with our music library to bring songs to life through visualized lyrics — including “APT.” by Bruno Mars and ROSÉ.
•In Q1, Lens Studio downloads more than doubled year-over year, and Lens Studio monthly active users reached an all-time high.
•We introduced Challenge Tags, a new way Snap AR developers can be rewarded for submitting Lenses using active Challenge Tags, which are judged on their originality, technical excellence, and theme focus.
We are building the next-generation AR operating system for Spectacles:
•We introduced a set of platform capabilities that unlock the ability to build Lenses using global positioning system integration, compass heading, and custom locations, which improves location-based experiences.
•One of our newest Lenses, Basketball Trainer, brings practice to life in AR with a holographic AR coach and shooting drills that use SnapML to track your score automatically.
•Niantic’s latest update of Peridot Beyond now enables a multiplayer AR experience with our Connected Lens technology and connects Spectacles with the Peridot mobile game.
•Wabisabi Games created an AR Lens that gamifies dog walking by using SnapML to recognize your dog, overlay visual effects, track routes and steps, and reward users with virtual items.
•We added the ability to integrate in-game leaderboards into Lenses, released an improved keyboard, and introduced new hand tracking capabilities.
•We introduced Spectacles Community Challenges, a new way developers can win cash prizes for submitting new or updating existing Lenses, which are judged on engagement, technical excellence, and Lens quality.
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Q2 2025 Outlook
Snap Inc. will discuss its Q2 2025 outlook during its Q1 2025 Earnings Call (details below) and in its investor letter available at investor.snap.com.
Conference Call Information
Snap Inc. will host a conference call to discuss the results at 2:00 p.m. Pacific / 5:00 p.m. Eastern today. The live audio webcast along with supplemental information will be accessible at investor.snap.com. A recording of the webcast will also be available following the conference call.
Snap Inc. uses its websites (including snap.com and investor.snap.com) as means of disclosing material non-public information and for complying with its disclosure obligation under Regulation FD.
Definitions
Free Cash Flow is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment.
Common shares outstanding plus shares underlying stock-based awards includes common shares outstanding, restricted stock units, restricted stock awards, and outstanding stock options.
Adjusted EBITDA is defined as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other items impacting net income (loss) from time to time.
A Daily Active User (DAU) is defined as a registered and logged-in Snapchat user who visits Snapchat through our applications or websites at least once during a defined 24-hour period. We calculate average DAUs for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter.
Average revenue per user (ARPU) is defined as quarterly revenue divided by the average DAUs.
A Monthly Active User (MAU) is defined as a registered and logged-in Snapchat user who visits Snapchat through our applications or websites at least once during the 30-day period ending on the calendar month-end. We calculate average Monthly Active Users for a particular quarter by calculating the average of the MAUs as of each calendar month-end in that quarter.

Note: For adjustments and additional information regarding the non-GAAP financial measures and other items discussed, please see “Non-GAAP Financial Measures,” “Reconciliation of GAAP to Non-GAAP Financial Measures,” and “Supplemental Financial Information and Business Metrics.”
About Snap Inc.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.
Contact
Investors and Analysts:
ir@snap.com
Press:
press@snap.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act,
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about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding guidance, our future results of operations or financial condition, future stock repurchase programs or stock dividends, business strategy and plans, user growth and engagement, product initiatives, objectives of management for future operations, and advertiser and partner offerings, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “going to,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this press release.
You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this press release primarily on our current expectations and projections about future events and trends, including our financial outlook, macroeconomic uncertainty, and geo-political events and conflicts, that we believe may continue to affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks and uncertainties related to: our financial performance; our ability to attain and sustain profitability; our ability to generate and sustain positive cash flow; our ability to attract and retain users, partners, and advertisers; competition and new market entrants; managing our growth and future expenses; compliance with new laws, regulations, and executive actions; our ability to maintain, protect, and enhance our intellectual property; our ability to succeed in existing and new market segments; our ability to attract and retain qualified team members and key personnel; our ability to repay or refinance outstanding debt, or to access additional financing; future acquisitions, divestitures, or investments; and the potential adverse impact of climate change, natural disasters, health epidemics, macroeconomic conditions, and war or other armed conflict, as well as risks, uncertainties, and other factors described in “Risk Factors” and elsewhere in our most recent periodic report filed with the U.S. Securities and Exchange Commission, or SEC, which is available on the SEC’s website at www.sec.gov. Additional information will be made available in our periodic report that will be filed with the SEC for the period covered by this press release and other filings that we make from time to time with the SEC. In addition, any forward-looking statements contained in this press release are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, including future developments related to geo-political events and conflicts and macroeconomic conditions, except as required by law.
Non-GAAP Financial Measures
To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors’ overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP.
We use the non-GAAP financial measure of Free Cash Flow, which is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. We believe Free Cash Flow is an important liquidity measure of the cash that is available, after capital expenditures, for operational expenses and investment in our business and is a key financial indicator used by management. Additionally, we believe that Free Cash Flow is an important measure since we use third-party infrastructure partners to host our services and therefore we do not incur significant capital expenditures to support revenue generating activities. Free Cash Flow is useful to investors as a liquidity measure because it measures our ability to generate or use cash. Once our business needs and obligations are met, cash can be used to maintain a strong balance sheet and invest in future growth.
We use the non-GAAP financial measure of Adjusted EBITDA, which is defined as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other items impacting net income (loss) from time to time. We believe that Adjusted EBITDA helps identify underlying trends in our business that could otherwise be masked by the effect of the expenses that we exclude in Adjusted EBITDA.
We believe that these non-GAAP financial measures provide useful information about our financial performance, enhance the overall understanding of our past performance and future prospects, and allow for greater transparency with respect to key metrics used by our management for financial and operational decision-making. We are presenting these non-GAAP measures to assist investors in seeing our financial performance through the eyes of management, and because we believe
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that these measures provide an additional tool for investors to use in comparing our core financial performance over multiple periods with other companies in our industry.
For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measure, please see “Reconciliation of GAAP to Non-GAAP Financial Measures.”
Snap Inc., “Snapchat,” and our other registered and common law trade names, trademarks, and service marks are the property of Snap Inc. or our subsidiaries.
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SNAP INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands, unaudited)
Three Months Ended
March 31,
20252024
Cash flows from operating activities
Net loss$(139,587)$(305,090)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization37,715 41,713 
Stock-based compensation247,338 263,752 
Amortization of debt issuance costs and debt discount (premium)7,642 1,742 
Losses (gains) on debt and equity securities, net15,800 8,968 
Gain on extinguishment of debt(66,939)(8,850)
Other(805)(7,762)
Change in operating assets and liabilities, net of effect of acquisitions:
Accounts receivable, net of allowance194,216 162,207 
Prepaid expenses and other current assets(22,828)(13,629)
Operating lease right-of-use assets14,123 13,575 
Other assets9,010 (5,142)
Accounts payable34,260 (34,089)
Accrued expenses and other current liabilities(162,568)(18,381)
Operating lease liabilities(16,993)(13,930)
Other liabilities1,226 3,268 
Net cash provided by (used in) operating activities151,610 88,352 
Cash flows from investing activities
Purchases of property and equipment(37,214)(50,448)
Purchases of marketable securities(235,799)(465,672)
Sales of marketable securities12,001 — 
Maturities of marketable securities263,766 384,928 
Other— 9 
Net cash provided by (used in) investing activities2,754 (131,183)
Cash flows from financing activities
Proceeds from issuance of notes, net of issuance costs1,473,083 — 
Proceeds from the exercise of stock options— 69 
Repurchases of Class A non-voting common stock(257,100)(235,114)
Deferred payments for acquisitions(57,977)— 
Repurchases of convertible notes(1,444,626)(440,706)
Other(1,899)— 
Net cash provided by (used in) financing activities(288,519)(675,751)
Change in cash, cash equivalents, and restricted cash(134,155)(718,582)
Cash, cash equivalents, and restricted cash, beginning of period1,050,234 1,782,462 
Cash, cash equivalents, and restricted cash, end of period$916,079 $1,063,880 
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SNAP INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share amounts, unaudited)
Three Months Ended March 31,
20252024
Revenue$1,363,217 $1,194,773 
Costs and expenses:
Cost of revenue639,579 574,749 
Research and development424,165 449,759 
Sales and marketing257,957 276,034 
General and administrative235,362 227,463 
Total costs and expenses1,557,063 1,528,005 
Operating loss(193,846)(333,232)
Interest income37,018 39,898 
Interest expense(23,399)(4,743)
Other income (expense), net49,069 (81)
Loss before income taxes(131,158)(298,158)
Income tax benefit (expense)(8,429)(6,932)
Net loss$(139,587)$(305,090)
Net loss per share attributable to Class A, Class B, and Class C common stockholders:
Basic$(0.08)$(0.19)
Diluted$(0.08)$(0.19)
Weighted average shares used in computation of net loss per share:
Basic1,696,3531,647,387
Diluted1,696,3531,647,387
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SNAP INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except par value)
March 31,
2025		December 31,
2024
(unaudited)
Assets
Current assets
Cash and cash equivalents$911,227 $1,046,534 
Marketable securities2,295,663 2,329,745 
Accounts receivable, net of allowance1,157,615 1,348,472 
Prepaid expenses and other current assets212,532 182,006 
Total current assets4,577,037 4,906,757 
Property and equipment, net501,353 489,088 
Operating lease right-of-use assets528,270 530,441 
Intangible assets, net74,822 86,363 
Goodwill1,691,870 1,689,785 
Other assets215,848 233,914 
Total assets$7,589,200 $7,936,348 
Liabilities and Stockholders’ Equity
Current liabilities
Accounts payable$209,445 $173,197 
Operating lease liabilities22,501 24,885 
Accrued expenses and other current liabilities796,258 1,009,254 
Short-term debt, net36,233 36,212 
Total current liabilities1,064,437 1,243,548 
Long-term debt, net3,576,692 3,607,717 
Operating lease liabilities, noncurrent575,427 575,082 
Other liabilities61,309 59,240 
Total liabilities5,277,865 5,485,587 
Commitments and contingencies
Stockholders’ equity
Class A non-voting common stock, $0.00001 par value. 3,000,000 shares authorized, 1,478,508 shares issued, 1,432,528 shares outstanding at March 31, 2025, and 3,000,000 shares authorized, 1,483,718 shares issued, 1,436,495 shares outstanding at December 31, 2024.14 14 
Class B voting common stock, $0.00001 par value. 700,000 shares authorized, 22,523 shares issued and outstanding at March 31, 2025 and December 31, 2024.— — 
Class C voting common stock, $0.00001 par value. 260,888 shares authorized, 231,627 shares issued and outstanding at March 31, 2025 and December 31, 2024.2 2 
Treasury stock, at cost. 45,980 and 47,222 shares of Class A non-voting common stock at March 31, 2025 and December 31, 2024, respectively.(448,509)(460,620)
Additional paid-in capital15,879,359 15,644,132 
Accumulated deficit(13,132,148)(12,735,461)
Accumulated other comprehensive income (loss)12,617 2,694 
Total stockholders’ equity2,311,335 2,450,761 
Total liabilities and stockholders’ equity$7,589,200 $7,936,348 
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SNAP INC.
RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES
(in thousands, unaudited)
Three Months Ended
March 31,
20252024
Free Cash Flow reconciliation:
Net cash provided by (used in) operating activities$151,610 $88,352 
Less:
Purchases of property and equipment(37,214)(50,448)
Free Cash Flow$114,396 $37,904 
Three Months Ended
March 31,
20252024
Adjusted EBITDA reconciliation:
Net loss$(139,587)$(305,090)
Add (deduct):
Interest income(37,018)(39,898)
Interest expense23,399 4,743 
Other (income) expense, net(49,069)81 
Income tax (benefit) expense8,429 6,932 
Depreciation and amortization37,715 38,098 
Stock-based compensation expense247,338 254,715 
Payroll and other tax expense related to stock-based compensation17,218 15,970 
Restructuring charges (1)
— 70,108 
Adjusted EBITDA$108,425 $45,659 
(1)Restructuring charges during 2024 primarily include $68.2 million of cash severance, stock-based compensation expense, and other charges associated with the 2024 restructuring. These charges are not reflective of underlying trends in our business.
Total depreciation and amortization expense by function:
Three Months Ended
March 31,
20252024
Depreciation and amortization expense (1):
Cost of revenue$1,420 $2,150 
Research and development22,987 27,598 
Sales and marketing4,823 4,577 
General and administrative8,485 7,388 
Total$37,715 $41,713 
(1)Depreciation and amortization expense for the three months ended March 31, 2024 includes restructuring charges.
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SNAP INC.
RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES (continued)
(in thousands, except per share amounts, unaudited)
Total stock-based compensation expense by function:
Three Months Ended
March 31,
20252024
Stock-based compensation expense (1):
Cost of revenue$1,434 $1,815 
Research and development156,688 174,519 
Sales and marketing54,440 54,656 
General and administrative34,776 32,762 
Total$247,338 $263,752 
(1)Stock-based compensation expense for the three months ended March 31, 2024 includes restructuring charges.
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SNAP INC.
SUPPLEMENTAL FINANCIAL INFORMATION AND BUSINESS METRICS
(dollars and shares in thousands, except per user amounts, unaudited)
Q4 2023Q1 2024Q2 2024Q3 2024Q4 2024Q1 2025
(NM = Not Meaningful)
Cash Flows and Shares
Net cash provided by (used in) operating activities$164,574 $88,352 $(21,377)$115,872 $230,633 $151,610 
Net cash provided by (used in) operating activities - YoY (year-over-year)31 %(42)%74 %NM40 %72 %
Net cash provided by (used in) operating activities - TTM (trailing twelve months)$246,521 $183,771 $244,330 $347,421 $413,480 $476,738 
Purchases of property and equipment$(53,719)$(50,448)$(52,062)$(44,041)$(48,275)$(37,214)
Purchases of property and equipment - YoY14 %6 %41 %(40)%(10)%(26)%
Purchases of property and equipment - TTM$(211,727)$(214,545)$(229,664)$(200,270)$(194,826)$(181,592)
Free Cash Flow$110,855 $37,904 $(73,439)$71,831 $182,358 $114,396 
Free Cash Flow - YoY41 %(63)%38 %218 %65 %202 %
Free Cash Flow - TTM$34,794 $(30,774)$14,666 $147,151 $218,654 $295,146 
Common shares outstanding1,645,496 1,643,120 1,653,820 1,672,212 1,690,645 1,686,678 
Common shares outstanding - YoY5 %3 %2 %2 %3 %3 %
Shares underlying stock-based awards157,981 146,240 144,315 132,783 135,036 136,044 
Shares underlying stock-based awards - YoY20 %14 %(3)%(14)%(15)%(7)%
Total common shares outstanding plus shares underlying stock-based awards1,803,477 1,789,360 1,798,135 1,804,995 1,825,681 1,822,722 
Total common shares outstanding plus shares underlying stock-based awards - YoY6 %4 %2 %1 %1 %2 %
Results of Operations
Revenue$1,361,287 $1,194,773 $1,236,768 $1,372,574 $1,557,283 $1,363,217 
Revenue - YoY5 %21 %16 %15 %14 %14 %
Revenue - TTM$4,606,115 $4,812,280 $4,981,379 $5,165,402 $5,361,398 $5,529,842 
Revenue by region (1)
North America$899,542 $743,131 $767,560 $857,621 $968,943 $831,691 
North America - YoY2 %16 %12 %9 %8 %12 %
North America - TTM$3,012,421 $3,115,656 $3,196,387 $3,267,854 $3,337,255 $3,425,815 
Europe$238,253 $195,844 $229,835 $248,902 $287,031 $224,015 
Europe - YoY9 %24 %26 %24 %20 %14 %
Europe - TTM$778,394 $816,478 $864,204 $912,834 $961,612 $989,783 
Rest of World$223,492 $255,798 $239,373 $266,051 $301,309 $307,511 
Rest of World - YoY11 %34 %20 %32 %35 %20 %
Rest of World - TTM$815,300 $880,146 $920,788 $984,714 $1,062,531 $1,114,244 
Operating loss$(248,713)$(333,232)$(253,975)$(173,210)$(26,877)$(193,846)
Operating loss - YoY14 %9 %37 %54 %89 %42 %
Operating loss - Margin(18)%(28)%(21)%(13)%(2)%(14)%
Operating loss - TTM$(1,398,379)$(1,366,347)$(1,215,983)$(1,009,130)$(787,294)$(647,908)
Net income (loss)$(248,247)$(305,090)$(248,620)$(153,247)$9,101 $(139,587)
Net income (loss) - YoY14 %7 %34 %58 %104 %54 %
Net income (loss) - Margin(18)%(26)%(20)%(11)%1 %(10)%
Net income (loss) - TTM$(1,322,485)$(1,298,901)$(1,170,213)$(955,204)$(697,856)$(532,353)
Adjusted EBITDA$159,149 $45,659 $54,977 $131,962 $276,007 $108,425 
Adjusted EBITDA - YoY(32)%NM243 %229 %73 %137 %
Adjusted EBITDA - Margin (2)
12 %4 %4 %10 %18 %8 %
Adjusted EBITDA - TTM$161,577 $206,423 $299,879 $391,747 $508,605 $571,371 
(1)Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU.
(2)We define Adjusted EBITDA margin as Adjusted EBITDA divided by GAAP revenue.
11

SNAP INC.
SUPPLEMENTAL FINANCIAL INFORMATION AND BUSINESS METRICS (continued)
(dollars and shares in thousands, except per user amounts, unaudited)
Q4 2023Q1 2024Q2 2024Q3 2024Q4 2024Q1 2025
Other
DAU (in millions) (1)
414 422 432 443 453 460 
DAU - YoY (2)
10 %10 %9 %9 %9 %9 %
DAU by region (in millions)
North America100 100 100 100 100 99 
North America - YoY— %(1)%— %— %(1)%(1)%
Europe96 96 97 99 99 99 
Europe - YoY4 %4 %3 %4 %4 %3 %
Rest of World218 226 235 244 254 262 
Rest of World - YoY19 %19 %16 %16 %17 %16 %
ARPU$3.29 $2.83 $2.86 $3.10 $3.44 $2.96 
ARPU - YoY(5)%10 %6 %6 %5 %5 %
ARPU by region
North America$8.96 $7.44 $7.67 $8.54 $9.73 $8.41 
North America - YoY2 %17 %12 %9 %9 %13 %
Europe$2.49 $2.04 $2.36 $2.52 $2.89 $2.26 
Europe - YoY5 %20 %22 %19 %16 %11 %
Rest of World$1.03 $1.13 $1.02 $1.09 $1.19 $1.17 
Rest of World - YoY(7)%13 %4 %14 %16 %4 %
Employees (full-time; excludes part-time, contractors, and temporary personnel)5,2894,8354,7194,8004,9115,061
Employees - YoY— %(7)%(11)%(11)%(7)%5 %
Depreciation and amortization expense
Cost of revenue$3,171 $2,150 $1,872 $965 $1,123 $1,420 
Research and development31,040 27,598 22,909 24,798 24,351 22,987 
Sales and marketing10,017 4,577 5,084 4,953 5,333 4,823 
General and administrative8,096 7,388 8,065 8,134 8,774 8,485 
Total$52,324 $41,713 $37,930 $38,850 $39,581 $37,715 
Depreciation and amortization expense - YoY8 %18 %(4)%(6)%(24)%(10)%
Stock-based compensation expense
Cost of revenue$2,665 $1,815 $1,260 $1,333 $1,626 $1,434 
Research and development220,996 174,519 171,465 172,516 165,330 156,688 
Sales and marketing70,369 54,656 52,208 53,345 56,463 54,440 
General and administrative39,167 32,762 34,378 33,035 34,312 34,776 
Total$333,197 $263,752 $259,311 $260,229 $257,731 $247,338 
Stock-based compensation expense - YoY(26)%(16)%(18)%(27)%(23)%(6)%
(1)Numbers may not foot due to rounding.
(2)In the first quarter of 2025, we refined our processes and controls to allow us to more accurately record user activity that would not otherwise be recorded during such period due to delays in receiving user metric information resulting from carrier or other user connectivity issues during the measurement period. For additional information concerning these refinements, see the “Note Regarding User Metrics and Other Data” in our Quarterly Report filed on Form 10-Q for the first quarter of 2025. As a result of such refinements, our DAUs may not be directly comparable to those in prior periods, as they reflect a comparison to previously reported numbers. For example, had such refinements not been made in the first quarter of 2025, the year-over-year increase in such quarter for Rest of World would have been 15% instead of 16% given that the refinements primarily affected this region.
12
Exhibit 99.2

 
Introduction Q1 marked an important milestone for Snap, as we reached more than 900 million monthly active users (MAU), on the way to our goal of 1 billion MAU. Our focus on visual communication between friends and family is a strategic advantage that has enabled us to build engaging and retentive services. In Q1, our community grew to 460 million daily active users (DAU), an increase of 38 million year-over-year, and content viewers and total time spent watching content grew year-over-year. Q1 revenue increased 14% year-over-year to $1.36 billion, driven by the progress we have made with our direct-response advertising solutions, continued momentum in driving performance for small and medium sized businesses, and the growth of our Snapchat+ subscription business. The benefits of our more focused investments are now evident in our improved profitability and Free Cash Flow generation. In Q1, the combination of topline progress and expense discipline translated to $108 million of Adjusted EBITDA and $114 million of Free Cash Flow. Since the launch of our fifth generation Spectacles smartglasses six months ago, we have expanded our AR platform with new features for developers, introduced innovative Lens experiences, and created new opportunities for AR developers to be rewarded for their creations. Key feature updates include global positioning system integration, advanced hand tracking capabilities, an improved keyboard, and in-game leaderboards that are enabling new and engaging Spectacles AR use cases. Our large, hard-to-reach audience, brand-safe environment, and performant advertising platform have made us a valuable partner for businesses that want to grow and reach the next generation of Snapchatters. Given the progress we have made with our advertising platform, and the pace of execution against our 2025 strategic priorities, we believe we are well positioned to deliver improved business performance and meaningful positive Free Cash Flow as we make further progress towards GAAP profitability. Community We continued to make progress growing our global community, reaching 460 million DAU in Q1, an increase of 7 million quarter-over-quarter and 38 million or 9% year-over year 5 . DAU in North America was 99 million, compared to 100 million in the prior quarter and 100 million in the prior year. DAU in Europe was 99 million, compared to 99 million in the prior quarter and 96 million in the prior year. DAU in Rest of World was 262 million, compared to 254 million in the prior quarter and 226 million in the prior year. We continue to see robust growth in our global community driven by ongoing adoption of visual communication in less mature markets. To continue to grow our community in North America and Europe, we are prioritizing innovation in three key areas: enhancing our core product value of visual communication, investing in our AI and ML models for better content ranking and personalization, and strengthening our creator ecosystem. Snapping with friends and family is the core of our service and the primary driver of the continued growth and long-term retention of our global community. In Q1, we launched new features designed to boost creative expression and deepen connections through Snapping, including streamlined group creation for messaging and the ability to replay a Snap a Snapchatter has sent to their friends. These updates reflect our ongoing commitment to enhancing the Snapchat experience through visual communication. We are inspired by all of the innovative ways our community continues to adopt conversational AI and we’ve rolled out enhanced multimodal capabilities through Gemini as we continue to expand image understanding to more geographies. These improvements in My AI responsiveness resulted in an increase of more than 55% year-over-year in the number of My AI daily active users in the U.S. SNAP INC. | Q1 2025 | INVESTOR LETTER 1

 
Global time spent watching content increased year-over-year in Q1, reflecting the continued investment in our AI and ML models for better content ranking and personalization. To further deepen content engagement, we implemented fresher, more responsive machine learning models, doubling the pace at which they integrate new trends and user interaction signals. While we anticipate that it will take several quarters to reach our ultimate goal of near real time model refreshes, we are encouraged by the results we have achieved to-date. The number of views on Spotlight posts less than 24 hours old doubled year-over-year—which contributes to a more engaging, timely, and fresh viewer experience and accelerates the creator posting flywheel. We have been testing a simplified version of Snapchat designed to help new and casual users of our service better understand and navigate the app. We found that elements like a more prominent Spotlight experience and Friend Stories within the chat experience contributed to increases in daily content viewers and total content views—particularly among more casual users. Our most engaged Snapchatters consistently demonstrated a preference for a five-tab layout, favoring the familiarity of tile-based content discovery and a dedicated Map tab. Informed by these insights, we have begun testing a refined five-tab interface that combines the best of both approaches: bringing more Stories to the messaging experience and adding easier access to Spotlight, now placed directly to the right of the Camera. As always, we are iterating thoughtfully to deliver the most seamless experience for Snapchatters, creators, and our advertising partners. We are committed to growing our creator community and we are prioritizing Snap-native creators who bring fresh, original content to Snapchat, fostering a dynamic and engaging content ecosystem. Over the past year, we onboarded thousands of creators to our Snap Star program, driving strong momentum with the number of Spotlight posts by Snap Stars growing more than 125% year-over-year in North America in Q1. While we have onboarded thousands of established creators and celebrities, we’ve also seen significant growth in creators that achieved Snap Star status by growing their following and business organically on Snapchat. For example, Bridgette Ugarte, a 25-year-old advocate for body positivity and mental health, has grown her followers tenfold over the past 6 months by posting daily to Stories and Spotlight. Augmented reality continues to empower creativity on Snapchat, fueled by the growth of our vibrant AR developer and creator ecosystem. We have supported more than 400,000 AR creators, developers, and teams worldwide, who have built over 4 million Lenses using Lens Studio. Q1 marked six months since the launch of our fifth generation of Spectacles. To celebrate the occasion, we introduced innovative Lenses and platform enhancements, including three advanced hand tracking capabilities: a phone detector that recognizes when a Snapchatter is holding their phone, a new grab gesture for intuitive control, and improved targeting intent to minimize false positives while typing. We also announced Spectacles Community Challenges, offering prizes to developers for submitting new Lenses or enhancing existing ones. SNAP INC. | Q1 2025 | INVESTOR LETTER 2

 
Looking ahead, we are focused on innovating and enhancing our core product experience while continuing to invest in the future of augmented reality. We believe continued progress on these initiatives is a critical input to serving our community and expanding our long-term monetization opportunity. Advertising Platform In Q1, we made significant progress across our three core advertising platform initiatives: advancing our ML capabilities, enhancing the use of privacy-safe signals, and optimizing ad formats to drive performance for our advertising partners. We improved the freshness of our models and the scale of training data, which increased the rate of model learning by 6x and grew the volume of historical interaction data used for training by over 5x. The advancements in training speed and increased volume of data is helping to deepen the level of personalization we can provide to our community. In addition, we significantly advanced our App-based advertising models by consolidating several disparate models into a larger, integrated, and more powerful implementation that better optimizes for app conversion events. This change aligns model learning objectives with advertiser goals by using a broader range of performance signals, moving beyond a narrower view of conversion data that had previously been utilized. Together, these foundational advancements are delivering more relevant ads to Snapchatters and more conversions for advertisers, which contributed in part to SKAdNetwork reported app purchases growing more than 30% year-over-year in Q1. Our investments in automation and lower funnel optimization tools are delivering value for our advertisers. For example, improvements to our automated Target Cost (tCPA) bidding strategy helps advertisers scale efficiently by dynamically adjusting bids to meet their desired cost per action (CPA). As a result, early adopters are seeing strong gains—advertisers using tCPA on 7-0 Pixel Purchase and 7-0 Pixel Sign Up report a 32% drop in cost per purchase and a 16% lift in ROAS, respectively. For example, Headspace, a popular meditation and mindfulness app, saw a 2x increase in conversion volume with 47% more efficient CPA after shifting their bid strategy to tCPA. To further improve ROAS, we launched new high-intent formats for Dynamic Product Ads in Q1, enabling advertisers to move beyond generic catalog images to create richer and more engaging ad experiences. These new multi-product ad formats combine storytelling with performance—showcasing a curated range of products in a visually compelling way that drives stronger down-funnel results. We also continue to invest in our global partnerships ecosystem by building and strengthening relationships with leading marketing technology partners to deliver automation solutions for our advertisers. For example, marketing tech partner ROI Hunter and leading fashion and lifestyle retailer 6thStreet.com leveraged Snap’s Dynamic Product Ads (DPA), delivering the most relevant and high-performing products to the right customers. This resulted in a 76% increase in ROAS and a 22% reduction in CPA. We’re continuing to strengthen the foundation of our ad platform by improving advertiser signal quality readiness—ensuring advertisers have the actionable signals needed for better optimization and measurement. Our foundational ML work this quarter included data-centric optimizations throughout the engineering stack where we audited, optimized SNAP INC. | Q1 2025 | INVESTOR LETTER 3

 
and improved signals to enhance their timeliness and fidelity. In Q1, the number of advertisers with strong signal setups increased 29% for large advertisers and 48% for mid-sized advertisers, laying the groundwork for improved performance. In addition, the number of advertisers that have adopted our Conversions API (CAPI) continues to grow, with over 60% of all DR ad revenue having now completed CAPI integrations. We are now working closely with top advertisers to further enhance their signal infrastructure, as those with deeper CAPI integrations are seeing even stronger outcomes. For example, Foot Locker realized a 49% decrease in Cost-Per-Action, and a more than 100% increase in ROAS, by implementing CAPI and leveraging 7-0 optimization for Pixel Purchase. In Q4 2024, we launched Sponsored Snaps to provide advertisers with a unique and impactful way to engage the Snapchat community. In Q1, we began limited testing of Sponsored Snaps as a biddable product in our auction. We began this testing by leveraging our Pixel Purchase optimization. We are encouraged by the performance outcomes we are seeing in these tests, however, the impact to revenue in Q1 was less than $10 million given the limited scale of this testing. Given the encouraging results we have observed to date we intend to expand Sponsored Snaps to additional regions and bidding goals in the months ahead. Finally, our leadership in augmented reality remains a strategic differentiator. A recent multi-phase research study with Tinuiti found that 81% of U.S. Snapchatters agree AR is a fun way to discover new products, and they are 1.6x more likely than users of other apps to use AR to shop with friends, creating a key opportunity for brands. With this in mind, in Q1, we launched Sponsored AI Lenses, bringing our generative AI-powered AR technology to advertisers and enabling sharable AR experiences on Snapchat. Looking ahead, we see significant opportunity to continue improving ROAS for our partners through deeper investment in AI and ML models, high-quality signals, and innovative formats across the funnel. Financials In Q1, total revenue was $1.363 billion, up 14% year-over-year, and up 15% year-over-year on a constant currency basis. Advertising revenue was $1.211 billion, up 9% year-over-year, driven primarily by growth from DR advertising revenue, which increased 14% year-over-year. Brand-oriented advertising revenue was down 3% year-over-year due to a combination of softness in upper funnel demand across all regions as well the ongoing shift in the mix of our advertising business toward performance oriented advertising solutions. This mix shift is evident in the fact that Direct Response advertising revenue contributed 75% of our total Advertising Revenue for the first time in Q1. We continue to drive robust topline growth from our SMB client segment and this segment contributed in part to total active advertisers growing by 60% year-over-year in Q1 even as we lapped the launch of Snap Promote in Q1 of the prior year. Other Revenue, which is driven primarily by Snapchat+ SNAP INC. | Q1 2025 | INVESTOR LETTER 4

 
subscription revenue, increased 75% year-over-year to reach $152 million in Q1 or just over a $600M annualized run rate, with Snapchat+ subscribers reaching nearly 15 million in Q1, an increase of 5 million or 59% year-over-year. North America revenue growth accelerated to 12% year-over-year in Q1, up from 8% in the prior quarter, with the faster growth rate in Q1 driven primarily by a higher rate of Direct Response advertising revenue growth. Europe revenue grew 14% year-over-year and Rest of World revenue grew 20% year-over-year with softer Brand oriented advertising demand in these regions partially offsetting continued strong growth in Direct Response advertising revenue, and continued momentum in the SMB customer segment in particular in these regions. Global impression volume grew approximately 17% year-over-year, driven in large part by expanded advertising delivery within Spotlight as well as Creator Stories. Total eCPMs were down approximately 7% year-over-year as inventory growth exceeded advertising demand growth in Q1. Adjusted Cost of Revenue was $637 million in Q1, up 12% year-over-year. Infrastructure costs were the largest driver of the year-over-year increase, due in large part to the ramp in ML and AI investments last year. Infrastructure cost per DAU was $0.82 in Q1, which came in at the low end of our full year guidance range of $0.82 to $0.87 as we anticipated entering the quarter. The remaining components of Adjusted Cost of Revenue were $260 million in Q1, or 19% of revenue, which is in line with the prior quarter and within our full year cost structure guidance range of 19% to 20%. Adjusted Gross Margin was 53% in Q1, up from 52% in the prior year. Adjusted Operating Expenses were $618 million in Q1, up 7% year-over-year. Personnel costs increased 2% year-over-year driven by a 5% year-over-year increase in full time headcount. Additional drivers include increases in legal costs, including litigation and regulatory compliance related costs, and higher product related research and development costs. Adjusted EBITDA was $108 million in Q1, up from $46 million in Q1 of the prior year, which exceeded our expectations entering the quarter, reflecting higher revenue growth and operating expense discipline. Flow through, or the percentage of year-over-year revenue growth that flowed through to Adjusted EBITDA was 37% in Q1 as we continue to balance investment with realized topline growth. Net loss was $140 million in Q1, down 54% from a net loss of $305 million in Q1 of the prior year. The $166 million year-over-year improvement largely reflects the flow-through of a $63 million improvement in Adjusted EBITDA, a $70 million improvement in non-recurring items due to business restructuring costs incurred in the prior year, a $49 million improvement from the net impact of financing and investment activity driven in large part by gains resulting from repurchasing convertible notes at prices below par in Q1, a $6 million or 2% reduction in Stock Based Compensation (SBC) and related expenses, offset by a $19 million increase in interest expense. SNAP INC. | Q1 2025 | INVESTOR LETTER 5

 
Free Cash Flow was $114 million in Q1 while Operating Cash Flow was $152 million. Over the trailing twelve months, Free Cash Flow was $295 million and Operating Cash Flow was $477 million, as we continue to balance investments with topline growth to deliver sustained positive cash flow. Dilution, or the year-over-year growth in our share count, was just 1.9% in Q1. As part of our efforts to responsibly manage the impact of SBC on our share count, we repurchased 27 million shares at a cost of $257 million in Q1. In Q1, we issued $1.50 billion in senior unsecured notes maturing in 2033 with a coupon rate of 6.875% and utilized the vast majority of the proceeds to repurchase $1.44 billion of our existing convertible notes maturing at earlier dates including $45 million of our 2026 convertible notes, $797 million of our 2027 convertible notes, and $800 million of our 2028 convertible notes. The total cash repurchase price was $198.1 million below par value, and therefore contributed to total debt outstanding declining by $0.2 billion quarter-over-quarter to $3.5 billion as of the end of Q1 2025. We ended Q1 with $3.2 billion in cash and marketable securities on hand and just $36 million of debt maturing in 2025. We believe the combination of these transactions, and our improved Free Cash Flow generation ensure that our business has more than adequate capital and financial flexibility to execute against our strategic priorities. Financial Outlook Given the uncertainty with respect to how macro economic conditions may evolve in the months ahead, and how this may impact advertising demand more broadly, we do not intend to share formal financial guidance for Q2. While our topline revenue has continued to grow, we have experienced headwinds to start the current quarter, and we believe it is prudent to continue to balance our level of investment with realized revenue growth. As a result, we are updating our full year cost structure guidance to reflect our current investment plans. For Infrastructure costs per DAU, we maintain our full year guidance range of $0.82 to $0.87 per quarter, and anticipate that we will fall near the mid-point of this range in Q2 with DAU estimated to be 468 million, as we continue to prioritize investments in ML and AI infrastructure to drive improvements in our ad platform and depth of content engagement. For all other cost of revenue we maintain our full year cost guidance at 19% to 20% of revenue, and anticipate we will be within this range in Q2. For Adjusted Operating Expenses, we are lowering our full year cost guidance from the prior range of $2.700 billion to $2.750 billion, to a new range of $2.650 to $2.700 billion, which implies a $50 million reduction at the midpoint. For stock based compensation we are lowering our full year cost guidance from the prior range of $1.150 billion to $1.200 billion, to a new range of $1.130 billion to $1.160 billion, which implies a $30 million reduction at the midpoint. While there is uncertainty regarding the macro operating environment, we remain optimistic about the long term prospects for our business. We remain optimistic because of the progress we have made with our ad platform to improve performance for our advertising partners, because of the progress we have made to diversify our advertiser base as well as our revenue sources with the growth of Snapchat+, because of our demonstrated ability to prioritize our cost structure to balance investment with topline growth over time, and because we have built a strong balance sheet with the financial flexibility necessary to maintain strategic focus through volatile macro conditions. Moving forward, we will remain focused on executing against our strategic priorities of growing our community and improving depth of engagement, driving top line revenue growth and diversifying our revenue sources, and building toward our long term vision for augmented reality (AR). SNAP INC. | Q1 2025 | INVESTOR LETTER 6

 
1. Adjusted Gross Profit is a non-GAAP measure, which we define as GAAP revenue less Adjusted Cost of Revenue. Adjusted Gross Margin is a non-GAAP measure, which we define as GAAP revenue less Adjusted Cost of Revenue divided by GAAP revenue. Adjusted Cost of Revenue is a non-GAAP measure and excludes stock-based compensation expense, payroll and other tax expense related to stock-based compensation, depreciation and amortization, and certain other items impacting net income (loss) from time to time. See Appendix for reconciliation of GAAP Cost of Revenue to Adjusted Cost of Revenue. 2. Adjusted Operating Expenses is a non-GAAP measure and excludes stock-based compensation expense, payroll and other tax expense related to stock-based compensation, depreciation and amortization, and certain other items impacting net income (loss) from time to time. See Appendix for reconciliation of GAAP Operating Expenses to Adjusted Operating Expenses. 3. Adjusted EBITDA is a non-GAAP measure, which we define as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other items impacting net income (loss) from time to time. See Appendix for reconciliation of net income (loss) to Adjusted EBITDA. 4. Free Cash Flow is a non-GAAP measure, which we define as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. See Appendix for reconciliation of net cash provided by (used in) operating activities to Free Cash Flow. 5. In the first quarter of 2025, we refined our processes and controls to allow us to more accurately record user activity that would not otherwise be recorded during such period due to delays in receiving user metric information resulting from carrier or other user connectivity issues during the measurement period. For additional information concerning these refinements, see the “Note Regarding User Metrics and Other Data” in our Quarterly Report filed on Form 10-Q for the first quarter of 2025. As a result of such refinements, our DAUs may not be directly comparable to those in prior periods, as they reflect a comparison to previously reported numbers. SNAP INC. | Q1 2025 | INVESTOR LETTER 7 2025 Outlook Infrastructure Cost per DAU per Quarter $0.82 to $0.87 cents Content and Developer Partner Costs and Advertising Partner and Other Costs 19% to 20% of revenue Adjusted Operating Expenses $2.650 to $2.700 billion Stock-Based Compensation and Related Charges $1.130 to $1.160 billion

 
SNAP INC. | Q1 2025 | INVESTOR LETTER 8

 
Forward Looking Statements This letter contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this letter, including statements regarding guidance, our future results of operations or financial condition, future stock repurchase programs or stock dividends, business strategy and plans, user growth and engagement, product initiatives, objectives of management for future operations, and advertiser and partner offerings, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “going to,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this letter. You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this letter primarily on our current expectations and projections about future events and trends, including our financial outlook, macroeconomic uncertainty, and geo-political events and conflicts, that we believe may continue to affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks and uncertainties related to: our financial performance; our ability to attain and sustain profitability; our ability to generate and sustain positive cash flow; our ability to attract and retain users, partners, and advertisers; competition and new market entrants; managing our growth and future expenses; compliance with new laws, regulations, and executive actions; our ability to maintain, protect, and enhance our intellectual property; our ability to succeed in existing and new market segments; our ability to attract and retain qualified team members and key personnel; our ability to repay or refinance outstanding debt, or to access additional financing; future acquisitions, divestitures, or investments; and the potential adverse impact of climate change, natural disasters, health epidemics, macroeconomic conditions, and war or other armed conflict, as well as risks, uncertainties, and other factors described in “Risk Factors” and elsewhere in our most recent periodic report filed with the U.S. Securities and Exchange Commission, or SEC, which is available on the SEC’s website at www.sec.gov. Additional information will be made available in Snap Inc.’s periodic report that will be filed with the SEC for the period covered by this letter and other filings that we make from time to time with the SEC. In addition, any forward-looking statements contained in this letter are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of this letter or to reflect new information or the occurrence of unanticipated events, including future developments related to geo-political events and conflicts and macroeconomic conditions, except as required by law. Non-GAAP Financial Measures To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors’ overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. We use the non-GAAP financial measure of Free Cash Flow, which is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. We believe Free Cash Flow is an important liquidity measure of the cash that is available, after capital expenditures, for operational expenses and investment in our business and is a key financial indicator used by management. Additionally, we believe that Free Cash Flow is an important measure since we use third-party infrastructure partners to host our services and therefore we do not incur significant capital expenditures to support revenue generating activities. Free Cash Flow is useful to investors as a liquidity measure because it measures our ability to generate or use cash. Once our business needs and obligations are met, cash can be used to maintain a strong balance sheet and invest in future growth. We use the non-GAAP financial measure of Adjusted EBITDA, which is defined as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other items impacting net income (loss) from time to time. We believe that Adjusted EBITDA helps identify underlying trends in our business that could otherwise be masked by the effect of the expenses that we exclude in Adjusted EBITDA. We use other non-GAAP financial measures such as Adjusted Cost of Revenue and Adjusted Operating Expenses. These measures are defined as their respective GAAP expense line items, excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other items impacting net income (loss) from time to time. We use the non-GAAP financial measure of Adjusted Gross Profit, which we define as GAAP revenue less Adjusted Cost of Revenue. We use the non-GAAP financial measure of Adjusted Gross Margin, which we define as GAAP revenue less Adjusted Cost of Revenue divided by GAAP revenue. Similar to Adjusted EBITDA, we believe these measures help identify underlying trends in our business that could otherwise be masked by the effect of the expenses we exclude in the measure. We believe that these non-GAAP financial measures provide useful information about our financial performance, enhance the overall understanding of our past performance and future prospects, and allow for greater transparency with respect to key metrics used by our management for financial and operational decision-making. We are presenting these non-GAAP measures to assist investors in seeing our financial performance through the eyes of management, and because we believe that these measures provide an additional tool for investors to use in comparing our core financial performance over multiple periods with other companies in our industry. For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measure, please see “Reconciliation of GAAP to Non-GAAP Financial Measures” included as an Appendix to this letter. Snap Inc., “Snapchat,” and our other registered and common law trade names, trademarks, and service marks are the property of Snap Inc. or our subsidiaries. SNAP INC. | Q1 2025 | INVESTOR LETTER 9

 
Reconciliation of GAAP to Non-GAAP Financial Measures (In thousands, unaudited) 1. Adjusted Gross Profit is a non-GAAP measure, which we define as GAAP revenue less Adjusted Cost of Revenue. Adjusted Cost of Revenue is a non-GAAP measure and excludes stock-based compensation expense, payroll and other tax expense related to stock-based compensation, depreciation and amortization, and certain other items impacting net income (loss) from time to time. Adjusted Gross Margin is a non-GAAP measure, which we define as GAAP revenue less Adjusted Cost of Revenue divided by GAAP revenue. 2. GAAP Operating Expenses is defined as total costs and expenses, as reported on our consolidated statements of operations, minus GAAP cost of revenue. 3. Adjusted Operating Expenses is a non-GAAP measure and excludes stock-based compensation expense, payroll and other tax expense related to stock-based compensation, depreciation and amortization, and certain other items impacting net income (loss) from time to time. SNAP INC. | Q1 2025 | INVESTOR LETTER 10

 
Reconciliation of GAAP to Non-GAAP Financial Measures (In thousands, unaudited) 1. Adjusted EBITDA is a non-GAAP measure, which we define as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other items impacting net income (loss) from time to time. 2. Free Cash Flow is a non-GAAP measure, which we define as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. SNAP INC. | Q1 2025 | INVESTOR LETTER 11

 
v3.25.1
Cover
Apr. 29, 2025
Cover [Abstract]  
Document Type 8-K
Document Period End Date Apr. 29, 2025
Entity Registrant Name SNAP INC.
Entity Incorporation, State or Country Code DE
Entity File Number 001-38017
Entity Tax Identification Number 45-5452795
Entity Address, Address Line One 3000 31st Street
Entity Address, City or Town Santa Monica,
Entity Address, State or Province CA
Entity Address, Postal Zip Code 90405
City Area Code 310
Local Phone Number 399-3339
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Class A Common Stock, par value $0.00001 per share
Trading Symbol SNAP
Security Exchange Name NYSE
Entity Emerging Growth Company false
Entity Central Index Key 0001564408
Amendment Flag false
Document Information [Line Items]  
Document Period End Date Apr. 29, 2025
Entity Registrant Name SNAP INC.
Document Type 8-K
Local Phone Number 399-3339
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