NEW YORK, Sept. 15, 2021 /PRNewswire/ -- Shutterstock,
Inc. (NYSE: SSTK), a leading global creative platform offering
full-service solutions, high-quality content, and applications for
brands, businesses and media companies, today announced the launch
of its new brand campaign and TV commercial, 100%
Shutterstock. Created solely with Shutterstock content, the TV
campaign showcases the creative platform's ability to fuel and
unleash creative potential from inspiration to the finished
product. The TVC, co-produced by Shutterstock Studios and the
Ridley Scott Creative Group's RSA Films, asks creatives, "What can
you create with 100% Shutterstock?"
The demand for creative solutions and content has risen
dramatically since the start of the pandemic, which has driven a
need for more cost-efficient and flexible services to cater for
remote working conditions and budget restrictions. Despite
widespread access to tools and assets for creatives, there is a
lack of a cohesive workflow and therefore, creators are required to
constantly jump between resources. 100% Shutterstock enables
creators to overcome this challenge by starting and ending their
entire process on one platform, while keeping full flexibility on
the creative concept. The campaign aims to expand people's breadth
and perception of Shutterstock's entire offering, showcasing the
company's shift in positioning from its inception as a stock image
house, to an intelligent creative platform.
"There is no better way to tell your clients what you can do,
than by showing them. Our new commercial demonstrates the limitless
creative possibilities you can achieve with 100%
Shutterstock," said Rion Swartz,
VP of Brand Marketing at Shutterstock. "Shutterstock is redefining
what creativity means and how content creation happens. 100%
Shutterstock is an important moment for the brand as we prove
ourselves to be a cutting-edge creative partner for individuals and
businesses of all sizes. We aim to expand the perception of what
creators can do with our amazing catalog of assets, and highlight
our services that can turn your ideas into achievements. Our
commercial is about celebrating all the resources available on one
platform -- from Editorial and custom content through our Studios
offering, to video, music, and 3D rendering, that are, of course,
100% Shutterstock."
Aimed at all creators, from individuals to global enterprises,
the campaign hopes to inspire people to think big. The TVC was
co-produced by Shutterstock Studios, an end-to-end custom creative
service launched in November 2020
that provides global production services, data-driven content
strategy, brand storytelling and amplification for today's most
influential brands and agencies.
Additionally, Shutterstock's creative platform has been
strengthened with recent acquisitions of leading online graphic
design and image editing platform, PicMonkey; AI music
company, Amper Music; 3D
content marketplace, TurboSquid; and the formation of its new
AI division, Shutterstock.ai, and production
company Shutterstock Studios. As a result, the platform has
simplified the creative process by bringing together the widest
variety of fresh and relevant content and applications to allow
creators to create, all in one place.
"Following a fantastic year for Shutterstock Studios, having
produced TVCs, branded entertainment, social and digital content
for some of the world's biggest brands, media companies and
agencies, it was an incredibly creative and inspiring experience to
produce our own Shutterstock campaign," said Aiden Darné, Head of
Global Production at Shutterstock Studios. "To be given the keys to
our expansive library of assets and produce a TV spot made entirely
from Shutterstock content was one of those rare opportunities to
combine a great creative brief with innovative technology that made
perfect sense. XR is a game changer for filmmakers, and I think
that so far, it hasn't been used that much for commercial content.
Creating our Shutterstock world wouldn't have been possible without
that type of technology. Or at least, it wouldn't have been nearly
as effective.
"We leveraged visuals from every area of the Shutterstock
business for this campaign, and it was a compelling reminder of
just how versatile and far reaching our offering is for our
customers globally."
The 100% Shutterstock video campaign will run
between September 13 and December 12,
2021. Planned and executed in partnership with Horizon
Media, viewers will see it on 19 top tier and niche cable networks
in the US, across connected-TV platforms like Hulu, Roku, and
Amazon Fire TV, along with a variety of digital, social, and owned
outlets like YouTube, Facebook, and Instagram viewable across
multiple devices.
For more information about Shutterstock, visit
shutterstock.com.
Notes to editors:
To view supporting creative video
assets and imagery, visit
https://www.shutterstock.com/explore/one-hundred-percent.
Credits:
Media Agency: Horizon
Director: Juriaan Booij
Executive Producer: Mark Infante
RSA Producer: Lisa Joseph
Creative Director: Anastasia
Marshall
Production Company: Shutterstock Studios and RSA Films
DOP: Andreas Neo
Production Designer: Russell De
Rozario
Post: Final Pixel
Sound: Eclectic
ABOUT SHUTTERSTOCK
Shutterstock, Inc. (NYSE: SSTK), is a leading global
creative platform offering full-service solutions, high-quality
content, and applications for brands, businesses and media
companies. Directly and through its group subsidiaries,
Shutterstock's comprehensive collection includes high-quality
licensed
photographs, vectors, illustrations, videos, 3D
models and music. Working with its growing community of over
1.8 million contributors, Shutterstock adds hundreds of thousands
of images each week, and currently has more than 380 million images
and more than 22 million video clips available.
Headquartered in New York City,
Shutterstock has offices around the world and customers in more
than 150 countries. The Company also owns PicMonkey, a leading
online graphic design and image editing platform; Offset,
a high-end image collection; Shutterstock Studios, an
end-to-end custom creative shop; PremiumBeat, a
curated royalty-free music library; Shutterstock Editorial, a
premier source of editorial images and videos for the
world's media; TurboSquid, a leading 3D content marketplace;
Amper Music, an AI-driven music
platform; and Bigstock, a value-oriented stock media
offering.
For more information, please visit www.shutterstock.com and
follow Shutterstock on Twitter and on Facebook.
ABOUT RSA FILMS
RSA Films is a global commercial production company founded by
directors Ridley and Tony Scott.
Renowned for creative excellence and production expertise, for
over 50 years RSA Films has produced innovative, award-winning
campaigns for agencies and brands worldwide.
Based in London, Amsterdam, Los
Angeles, New York,
Hong Kong and Greater China, and with a roster of leading
global creative and production talent, RSA Films promotes
diversity, purpose, and agility in all forms of content.
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. Examples of forward-looking statements include, but are not
limited to, statements regarding management's future business,
future results of operations or financial condition, including new
or planned features, products or services, management strategies,
Shutterstock's expectations regarding financial outlook and future
growth and profitability and statements regarding anticipated
improvements in operations. You can identify forward-looking
statements by words such as "may," "will," "would," "should,"
"could," "expect," "anticipate," "believe," "estimate," "intend,"
"plan," "opportunities" and other similar expressions. However, not
all forward-looking statements contain these words. Such
forward-looking statements are subject to known and unknown risks,
uncertainties and other factors including risks related to any
changes to or the effects on liabilities, financial condition,
future capital expenditures, revenue, expenses, net income or loss,
synergies and future prospects; our inability to continue to
attract and retain customers and contributors to our online
marketplace for creative content; competitive factors; our
inability to innovate technologically or develop, market and offer
new products and services; costs related to litigation or
infringement claims, indemnification claims and the inability to
prevent misuse of our content; our inability to increase market
awareness of Shutterstock and our products and services; our
inability to effectively manage our growth; our inability to grow
at historic growth rates or at all; technological interruptions
that impair access to our websites; assertions by third parties of
infringement of intellectual property rights by Shutterstock, our
inability to effectively manage risks associated with operating
internationally; our exposure to foreign exchange rate risk; our
inability to address risks associated with sales to large corporate
customers; government regulation of the internet; increasing
regulation related to the handling of personal data; actions by
governments to restrict access to our products and services; our
inability to effectively expand our operations into new products,
services and technologies; our inability to protect the
confidential information of customers; increased tax liabilities
associated with our worldwide operations, including our exposure to
withholding, sales and transaction tax liabilities; the effect of
the Tax Cuts and Jobs Act of 2017; public health crises including
the COVID-19 pandemic; general economic and political conditions
worldwide, including disruption and volatility caused by COVID-19
and any resulting economic recession; our inability to successfully
integrate acquisitions and the associated technology and achieve
operational efficiencies; and other factors and risks discussed
under the caption "Risk Factors" in our most recent Annual Report
on Form 10-K, as well as in other documents that the Company may
file from time to time with the Securities and Exchange Commission.
As a result of such risks, uncertainties and factors,
Shutterstock's actual results may differ materially from any future
results, performance or achievements discussed in or implied by the
forward-looking statements contained herein. The forward-looking
statements contained in this press release are made only as of this
date and Shutterstock assumes no obligation to update the
information included in this press release or revise any
forward-looking statements, whether as a result of new information,
future developments or otherwise, except as required by law.
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SOURCE Shutterstock, Inc.