NEW YORK, Nov. 10, 2021 /PRNewswire/ -- ViacomCBS Inc.
(NASDAQ: VIACA, VIAC) and Twitter today announced a new, multi-year
global agreement to deliver premium digital content around
ViacomCBS' biggest live events, hit shows and iconic franchises
from the company's leading portfolio of entertainment, news and
sports brands, including BET, CBS Television Network, CBS News, CBS
Sports, Channel 5, CMT, Comedy Central, MTV, Network 10,
Nickelodeon, Paramount Network and Telefe.
Paramount+ will also host three Twitter Watch Parties, in
partnership with Twitter, to bring fans together, fuel conversation
and build community around select highly anticipated original
"We're thrilled to extend our long-standing relationship with
Twitter in this expansive global deal that brings together the full
ViacomCBS portfolio and magnifies the scale and scope of our valued
partnership," said Andrea Wolinetz,
SVP, Distribution & Business Development-Streaming at
ViacomCBS. "Twitter is the digital water cooler for trending topics
and fandom worldwide, and we're excited to provide front-row access
to innovative digital content experiences and culture-defining
moments across the best of entertainment, news and sports for
Twitter users everywhere."
"We're excited to take our strong partnership to a new level,
offering premium content across entertainment, news and sports and
giving brands the opportunity to align with ViacomCBS' entire
portfolio on a global scale," said Jennifer
Prince, Head of Global Content Partnerships, Twitter.
"Through highlights, Twitter Moments, innovative formats and
Paramount+ watch parties, Twitter will put users at the center of
the biggest moments happening around the world."
Each of the tentpole programs will be eligible for Twitter
marketing support and brand sponsorship sales rights via Twitter's
Amplify program, which marries ViacomCBS' premium video with
Twitter's paid reach and targeting. ViacomCBS will also tap into a
broad range of Twitter marketing features from live video and
real-time highlights to Twitter Moments.
Most recently, Twitter and ViacomCBS partnered on the 2021 MTV
Video Music Awards and "BET Awards," bringing content from the
biggest nights in music to Twitter. The 2021 "BET Awards" red
carpet was live streamed on Twitter, hosted by DJ Envy. For the
2021 VMAs, the live pre-show was hosted on Twitter, and the
#VMAStanCam was back for the second time, putting fans in the
driver's seat and giving them the power to choose the
behind-the-scenes and close-up moments they wanted to see. MTV and
Twitter also teamed up on the launch of #VMAStanMail, a
first-of-its-kind on-site activation, designed for global
inclusivity, that enabled artists to experience stan Tweets in any
The partnership covers all global markets in which Twitter and
ViacomCBS operate. Financial terms of the agreement were not
ViacomCBS Inc. (NASDAQ: VIAC; VIACA) is a leading global media
and entertainment company that creates premium content and
experiences for audiences worldwide. Driven by iconic consumer
brands, its portfolio includes CBS, SHOWTIME, Paramount Pictures,
Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV,
among others. The company delivers the largest share of the
television audience in the United
States and one of the industry's most extensive libraries of
television and film titles. In addition to offering innovative
streaming services and digital video products, ViacomCBS provides
powerful capabilities in production, distribution and advertising
For more information about ViacomCBS, please visit
www.viacomcbs.com and follow @ViacomCBS on social
Twitter (NYSE: TWTR) is what's happening and what people are
talking about right now. To learn more, visit about.twitter.com and
follow @Twitter. Let's talk.
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SOURCE ViacomCBS Inc.