If you found this story on your Twitter (TWTR) account, more power to you. The social media platform has reported that its number of monetizable daily active users (mDAU) reached 211 million in Q3 2021. Twitter is a popular open distribution platform for conversations using short-form text (a maximum of 280 characters), images, and video content. Its users can create different social networks based on their interests, thereby creating an interest graph. Thousands of prominent celebrities and public figures have Twitter accounts for a variety of purposes. Twitter generates revenue from advertising (approximately 90% of revenues) and licensing the user data that it compiles (10%).
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