Verizon Increasing Diversity and Equity Goals
June 02 2022 - 11:37AM
Dow Jones News
By Stephen Nakrosis
Verizon Communications Inc. on Thursday released results from
the first year of its Responsible Marketing Action Plan, adding the
company intends to increase its diversity and equity goals around
the creative supply chain.
Verizon said its plan also includes goals to address bias in
advertising and media and to build an inclusive work environment
and retain diverse talent.
The company said in 2021 it set a goal to spend 30% of its
video, experiential and print production budget with diverse
companies. Verizon said it exceeded that goal, with video spending
65% with diverse-owned video production companies, experiential
spending 46% and print spending 45%.
For this year, Verizon said it will increase its overall goals
from 30% to 40% "to continue driving momentum and maintain steady
progress."
Verizon also said it continues to work to fight racism and
eliminate bias in advertising, content and media, adding 100% of
its advertising goes through gender and cultural bias testing.
Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
June 02, 2022 12:22 ET (16:22 GMT)
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