Pandora and Verizon announced today that multi-platinum
singer-songwriter Sebastián Yatra will perform an innovative
virtual concert powered by Verizon’s 5G Ultra Wideband network and
mobile edge computing platform on Wednesday, June 15, starting at
8pm ET / 5pm PT. Fans can RSVP for the free event HERE.
Pandora is utilizing pioneering content production technology at
the Verizon 5G Lab in Los Angeles for this first-of-its-kind event.
Working in collaboration with world-renowned XR production team,
Magnopus (The Lion King, Pixar’s Coco VR), Yatra performed on
Verizon’s XR virtual production stage and unique virtual
environments were designed for each song, taking inspiration from
Sebastián’s music videos and iconic live performances - uniting
both the physical and virtual worlds.
Yatra was 3D scanned using the volumetric capture studio at the
Verizon 5G Lab, which will allow him to perform side-by-side with
an AR hologram of himself for an iconic rendition of his hit song,
“Tacones Rojas,” all powered by Verizon 5G Ultra Wideband and edge
compute.
Photos from the capture can be found HERE.
The massive bandwidth and ultra-low latency that Verizon 5G
Ultra Wideband and edge compute provide enables distributed
rendering of assets like holograms to provide an immersive
production experience combining production camera feeds, near
real-time virtual camera tracking, virtual 3D environments, the LED
stage, and augmented reality foreground elements all in virtually
real-time.
“The technology used in the Verizon 5G Lab to make this
performance extra special was incredible. I never thought I’d
perform with a hologram of myself,” states Yatra. “Also, thank you
to Pandora for bringing this event to my fans.”
“We are thrilled to team up with Verizon to give fans a
cutting-edge digital experience where music and technology meet,”
said Karina Montgomery, SVP of Strategic Solutions at SXM Media.
“Pairing Verizon 5G technology with Pandora’s expertise in the
virtual event space, we are excited to bring fans the next
generation of concerts and transport them into an immersive AR
world where they can experience Sebastián Yatra’s music like never
before.”
Marisol Vargas from SiriusXM’s Caliente (ch. 151) will host the
event and sit down with Yatra for an in-depth Q&A to talk about
his experience at the Verizon 5G Lab, his latest album release and
upcoming tour. Attendees will also be able to engage in a live chat
and see a special behind-the-scenes segment giving an inside look
into how Verizon 5G technology powered the experience.
“At Verizon’s 5G Lab in Los Angeles, artists are creating new
experiences with a 5G-powered virtual production stage and
5G-enhanced applications like motion capture, volumetric video
capture, game engine technology, and AR/VR to elevate music and
entertainment,” said Christian Guirnalda, Director of Verizon’s 5G
Labs. “We’re giving artists access to innovative technology to
bring their visions to life and providing real-time interaction
with fans. This wouldn’t be possible without 5G and edge
compute.”
Since launching its Pandora LIVE virtual concert series in July
2020, Pandora has hosted over 25 music events from a wide variety
of genres including Latin, pop, country, R&B and more. With
Pandora LIVE, artists can connect with fans (and fans with other
fans) - no matter where they are, delivering unique content that
can’t be found anywhere else.
Today’s announcement builds on Verizon’s 5G growth and
innovation across industries with its mobility, mobile edge
compute, and business solutions offerings.
About Sebastián Yatra
Sebastián Yatra stunned at the 94th annual Academy Awards
performing a beautiful rendition of the RIAA certified Gold “Dos
Oruguitas” from The Walt Disney animated film “ENCANTO” which was
nominated this year for an Oscar and a Golden Globe. The
multi-platinum singer-songwriter also recently released a powerful
bilingual celebration of his single “Tacones Rojos” which reached
#1 on Latin Radio in the US, from his multi-platinum new album
“Dharma.” The genre-bending 17-track third studio album features
his 8x platinum hit “Pareja del Año,'' 4x platinum smash “Chica
Ideal,” and the Latin GRAMMYs nominated ballad “Adios,” and boasts
5.4 Billion combined streams. While Yatra has released bilingual
collaborations in the past, “Eppure Sembri Qui'' is his first
recording in Italian. His next solo music offering following the
release of “Dharma,” another feel-good single "TV" is set for
release on June 9th along with a heartwarming new music video.
Currently nominated for five Latin American Music Awards, four MTV
MIAW Awards, and starring in Netflix’s “Érase Una Vez Pero Ya No,”
he will resume his 2022 ‘Dharma World Tour' later this month with a
series of dates in Mexico, followed by the US and Canada.
About Magnopus
Founded in 2013 by Oscar-winning visual effects artists,
Magnopus has been shaping the physical-meets-digital landscape for
nearly a decade with a world-class team of designers, artists, and
engineers working from the company’s flagship studios in Los
Angeles and London. Magnopus is known for its continuous innovation
in the entertainment industry; Emmy-nominated VR projects; being a
leader in virtual production through its revolutionary work on
Disney’s The Lion King (2019); and its pioneering work in AR. After
more than 90 groundbreaking projects in the XR space, the Magnopus
team is now working to empower anyone to easily create metaverse
content.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio
entertainment company in North America, and the premier programmer
and platform for subscription and digital advertising-supported
audio products. SiriusXM’s platforms collectively reach
approximately 150 million listeners, the largest digital audio
audience across paid and free tiers in North America, and deliver
music, sports, talk, news, comedy, entertainment and podcasts.
Pandora, a subsidiary of SiriusXM, is the largest ad-supported
audio entertainment streaming service in the U.S. SiriusXM's
subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in
podcast hosting, production, distribution, analytics and
monetization. The Company’s advertising sales arm, SXM Media,
leverages its scale, cross-platform sales organization, and ad tech
capabilities to deliver results for audio creators and advertisers.
SiriusXM, through Sirius XM Canada Holdings, Inc., also offers
satellite radio and audio entertainment in Canada. In addition to
its audio entertainment businesses, SiriusXM offers connected
vehicle services to automakers. For more about SiriusXM, please go
to: www.siriusxm.com.
About Pandora
Pandora, a subsidiary of SiriusXM, is the largest ad-supported
audio entertainment streaming service in the U.S. Pandora provides
consumers a uniquely-personalized music and podcast listening
experience with its proprietary Music Genome Project® and Podcast
Genome Project® technology. Pandora is also the leading digital
audio advertising platform in the U.S. Through its own Pandora
service, its AdsWizz platform, and third party services, such as
SoundCloud, the Company connects brands to the largest ad-supported
streaming audio marketplace in the country. Pandora is available
through its mobile app, the web, and integrations with more than
2,000 connected products.
About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on
June 30, 2000 and is one of the world’s leading providers of
technology and communications services. Headquartered in New York
City and with a presence around the world, Verizon generated
revenues of $133.6 billion in 2021. The company offers data, video
and voice services and solutions on its award-winning networks and
platforms, delivering on customers’ demand for mobility, reliable
network connectivity, security and control.
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media
contacts and other resources are available at verizon.com/news.
News releases are also available through an RSS feed. To subscribe,
visit www.verizon.com/about/rss-feeds/.
Media contact:
Heidi Anne-Noelhanne-noel@pandora.com
Christina Ashraf christina.moon.ashraf@verizon.com
A photo accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/28a57411-7bdb-45d9-9709-3cba2cd01fa4
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