Verizon transforms the sky with 5G at 2022 Governors Ball Music Festival
June 10 2022 - 8:00AM
Verizon is bringing concertgoers a new way to experience Governors
Ball Music Festival this weekend with Verizon 5G Ultra Wideband.
For the more than 150,000 people expected to attend the popular
music festival at Citi Field in New York City, Verizon and Snap
Inc. will power a transformative 5G AR experience in front of the
festival’s main stage.
Following the first-of-its-kind Connected Lens for Super Bowl
LVI, Verizon and Snap have teamed up again for a new Connected Lens
experience at The Governors Ball Music Festival, a continuation of
how Verizon and Snap are partnering to enhance the fan experience
and future of live events. Remote Connected Lenses on Snapchat
allow people to create shared AR experiences that friends can
utilize together at the same time, and return to over time.
“Our 5G Ultra Wideband network, which is available in more than
1,700 cities, is transforming live entertainment for our customers,
and we’re excited to showcase the power of 5G on a stage like
Governors Ball, one of New York’s pre-eminent music festivals,”
said Diego Scotti, Chief Marketing Officer at Verizon. “Through our
partnerships with Live Nation and Snap, we’re creating new ways for
concertgoers to experience the festival by giving them unique tools
that tap into their individual and collective creativity.”
“Augmented reality is transforming the ways Snapchatters can
experience live events,” said Anne Laurenson, Senior Director of
Global Carrier Partnerships, Snap Inc. “Together with Verizon and
Live Nation, we are changing the landscape of what's possible at a
festival like Governors Ball, and we look forward to seeing
Snapchatters have fun and engage with their friends through these
innovative on-site AR activations.”
Utilizing a Sky Segmentation Lens on Snapchat, Gov Ball
attendees can interact with each other virtually at the festival.
The 5G Lens is available exclusively to Verizon customers with a 5G
device in the Verizon Cabana, where the Lens will transform the sky
into a shared creative canvas. Verizon customers can come to the
Verizon Cabana for amazing views of the GovBallNYC stage, lounge
seating and complimentary phone charging. For Snapchatters with
access to Verizon 5G Ultra Wideband, the high-powered 5G network
will enable seamless connectivity even in a crowded festival
environment.
Verizon 5G devices have more processing power than non-5G
devices and more importantly, access to the Verizon 5G Ultra
Wideband network, which can enable truly next-level AR experiences
allowing Snapchatters to connect, share, and experience these
upgraded AR experiences.
The Governors Ball Connected Lens will prompt Snapchatters to
invite friends into a shared experience where together they will be
able to decorate the sky above the GovBallNYC Main Stage Presented
by Verizon with Gov Ball icons and pre-set phrases. They will have
the ability to decorate the sky with graphics, including stickers
that move to the music, in the Lens and will be able to see each
other’s activity in real-time, and chat directly through the Lens
as well.
Snapchatters will also be able to use the Lens on their own, and
a scaled down version of the experience will be available to anyone
at the festival using 4G LTE or if they are connected to WiFi. The
Lens, available to everyone at the Main Stage, will prompt
Snapchatters to scan the sky above the stage with their Snapchat
camera to unlock a unique static AR experience.
Verizon is an official partner of the Governors Ball Festival
and is the Main Stage sponsor. The three-day event will be hosted
at Citi Field for the second time in its 11-year history and will
run from June 10 through June 12. Kid Cudi, Halsey, and J. Cole
will be headlining the festival across the weekend. Other acts
include Lil Wayne, Becky G, Flume, Louis The Child, Tove Lo, Jack
Harlow, Joji and Glass Animals.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on
June 30, 2000 and is one of the world’s leading providers of
technology and communications services. Headquartered in New York
City and with a presence around the world, Verizon generated
revenues of $133.6 billion in 2021. The company offers data, video
and voice services and solutions on its award-winning networks and
platforms, delivering on customers’ demand for mobility, reliable
network connectivity, security and control.
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media
contacts and other resources are available
at verizon.com/news. News releases are also available through
an RSS feed. To subscribe,
visit www.verizon.com/about/rss-feeds/.
Media contacts:Elizabeth
AngleyElizabeth.Angley@verizon.com
Katie Magnotta Katie.Magnotta@verizon.com
Verizon Communications (NYSE:VZ)
Historical Stock Chart
From Mar 2024 to Apr 2024
Verizon Communications (NYSE:VZ)
Historical Stock Chart
From Apr 2023 to Apr 2024