Verizon customers made up more than 60% of Governors Ball Music Festival attendees
June 14 2022 - 10:59AM
Governors Ball Music Festival returned to Citi Field for its 11th
edition June 10-12 hosting tens of thousands of New Yorkers and
global attendees each day of its three-day mainstay weekend.
Verizon customers made up more than 60% of the attendees and used
14.5 terabytes of data over the three days, marking a 38% increase
from last year. For context, 14.5TB of data is equal to one person
streaming nearly three million songs, or enough music to play
non-stop for over 10 years.
Throughout the weekend, Verizon customers connected
to Verizon 5G Ultra Wideband were also able to share their festival
experiences at super-fast speeds of up to 3Gbps during the event.
Verizon’s 5G Ultra Wideband is built for large events and provides
a broadband-like connection in more than 75 stadiums and arenas and
over 1700 cities around the country.
Verizon and Snap Inc. teamed up for a new Connected
Lens experience. Utilizing a Sky Segmentation Lens on Snapchat, Gov
Ball attendees were able to interact with each other virtually at
the festival. The 5G Lens was available exclusively to Verizon
customers with a 5G device in the Verizon Cabana, where the Lens
transformed the sky into a shared creative canvas. For Snapchatters
with access to Verizon 5G Ultra Wideband, the high-powered 5G
network enabled seamless connectivity.
The Governors Ball Connected Lens prompted Snapchatters to
invite friends into a shared experience where together they were
able to decorate the sky above the GovBallNYC Main Stage Presented
by Verizon with Gov Ball icons and pre-set phrases. They also had
the ability to decorate the sky with graphics, including stickers
that move to the music, in the Lens and were able to see each
other’s activity in real-time, and chat directly through the
Lens.
Snapchatters were also able to use the Lens on their own, and a
scaled down version of the experience was available to anyone at
the festival using 4G LTE or if they are connected to WiFi. The
Lens, available to everyone at the Main Stage, prompted
Snapchatters to scan the sky above the stage with their Snapchat
camera to unlock a unique static AR experience.
Verizon was an official partner of the Governors Ball and was
the Main Stage presenter. Kid Cudi, Halsey, and J. Cole headlined
the festival and other acts included Jack Harlow, Becky G, Flume,
Jazmine Sullivan, Louis The Child, Tove Lo, Joji and Glass
Animals.
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Today’s announcement builds on the company’s
network-as-a-service foundation and supports its core areas of
growth and innovation across mobility, nationwide broadband, mobile
edge compute and business solutions, the value market and network
monetization.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on
June 30, 2000 and is one of the world’s leading providers of
technology and communications services. Headquartered in New York
City and with a presence around the world, Verizon generated
revenues of $133.6 billion in 2021. The company offers data, video
and voice services and solutions on its award-winning networks and
platforms, delivering on customers’ demand for mobility, reliable
network connectivity, security and control.
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Media contacts: Katie Magnotta
Katie.Magnotta@verizon.com Elizabeth
AngleyElizabeth.Angley@verizon.com
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