Verizon and Nextdoor reveal the state of kindness in America
November 17 2022 - 8:00AM
How kind are Americans to their neighbors? And what are the kindest
acts you can do for your neighbors? Verizon teamed up with Nextdoor
and commissioned a new academic study with Kindness.org to expand
on research completed last year to see how kindness in America has
changed and investigate the ways in which kindness impacts
neighborhoods.
The results? Americans are very kind to their
neighbors and appreciative of their impact on their lives. They had
a ‘kindness quotient’ of 86% – which means that they care about
their neighbors 86% as much as they care about themselves. (And
they reported that their neighbors had a kindness quotient of 72%
to them.) For example:
- 94% of people say they would return
a lost item to a neighbor
- 61% of people say they would
forgive the debt of a neighbor
- 41% of people say they would adopt
the child of a neighbor who passed away
- The average American would give up
$7.60 if that meant a neighbor got $10.
- Further, when asked what emotion or
feeling they associate with their neighbors, respondents' top
scoring selections were ‘happy’ (63%) and ‘grateful’ (61%).
The research also found that kindness from
neighbors was the best predictor of: individual happiness,
satisfaction with one's neighborhood, identification with one’s
neighbors, and sense of inclusion with one’s neighborhood.
“We asked 10,000 people, from all 50 states,
which kind acts they would do for their neighbors,” said Dr. Oliver
Scott Curry, Chief Science Officer for Kindness.org. “Overall, our
research revealed a surprisingly high capacity for kindness across
America. And it shows that kindness is an important part of
building better communities.”
All 50 states were very kind, and very similar,
but the state with the kindest neighbors overall was Georgia, which
made it to the top of the new leaderboard. The top 10 states with
the kindest neighbors are:
1. Georgia 2. Tennessee 3. North Carolina 4.
Arkansas 5. Utah6. Louisiana 7. West Virginia 8. Mississippi 9.
Texas 10. Nebraska
In September, Verizon and Nextdoor celebrated
National Neighbor Day with the release of a study that identified
the most impactful acts of kindness you can do for your neighbors.
They included:
Top 10 Overall Kindest Acts for
Neighbors
- Pay for a neighbor’s groceries at
the supermarket
- Donate money to a neighbor
- Donate diapers to a neighbor
- Buy extra school supplies for a
neighbor
- Remind a neighbor that they
matter
- Accept a neighbor as they are
- Organize or join local park and
beach clean ups
- Tell a neighbor what a positive
difference they made to someone else’s life
- Mow the lawn for a neighbor
- Surprise a neighbor with their
favorite things
“The results of this research remind us that a
simple act of kindness needn’t cost much but can make a huge impact
on someone, whether you are at home, at work or in your
neighborhood,” said Krista Bourne, chief operating officer of
Verizon Consumer Group. “Our #ACallForKindness campaign provides
the resources that everyone can use to help make the world a kinder
place.”
“From neighbors rallying for one another during
Hurricane Ian, to moments of celebration shared through posts and
photos, we see the findings of this study brought to life every
day,” said Sarah Friar, Chief Executive Officer, Nextdoor. “These
results bring to light the profound impact we can bring to our
neighbors’ lives, as well as our own, through the strength of
simple kind acts.”
“We are thrilled to partner with leading
companies like Nextdoor and Verizon who are betting big on kindness
and working to help communities thrive,” said Jaclyn Lindsey,
co-founder and CEO for kindness.org. “This research validates the
work being done and shows how we can have an even greater impact in
building a kinder world.”
Verizon’s #ACallForKindness campaign inspires
kind acts through a multifaceted approach that leverages research,
inspires people through art, educates people through kindness
experts, and provides opportunities for people to quickly and
easily choose kindness, no matter who they are or where they live.
Visit verizon.com/kindness to take the kindness pledge and learn
how you can choose kindness today.
To learn more about the Nextdoor and Verizon commissioned study
with Kindness.org, visit Nextdoor’s Insights Hub at
https://business.nextdoor.com/en-us/enterprise/insights. For the
latest news and updates, follow
Nextdoor, Instagram, Facebook, TikTok,
and Twitter,
About VerizonVerizon
Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000
and is one of the world’s leading providers of technology and
communications services. Headquartered in New York City and with a
presence around the world, Verizon generated revenues of $133.6
billion in 2021. The company offers data, video and voice services
and solutions on its award-winning networks and platforms,
delivering on customers’ demand for mobility, reliable network
connectivity, security and control.
About NextdoorNextdoor (NYSE: KIND) is where
you connect to the neighborhoods that matter to you so you can
belong. Kindness is core to our purpose: to cultivate a kinder
world where everyone has a neighborhood they can rely on. Neighbors
around the world turn to Nextdoor daily to receive trusted
information, give and get help, get things done, and build
real-world connections with those nearby — neighbors, businesses,
and public services. Today, neighbors rely on Nextdoor in more than
300,000 neighborhoods across 11 countries. In the U.S., 1 in 3
households uses the network. Nextdoor is based in San Francisco.
For additional information and images: nextdoor.com/newsroom.
Media contact: Andrew
Testaandrew.testa@verizon.com973-224-2081
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