Wells Fargo Names Barri Rafferty to Lead Corporate Communications
June 22 2020 - 1:00PM
Business Wire
Wells Fargo & Company (NYSE: WFC) today announced that Barri
Rafferty will join the company to lead the Corporate Communications
function. She will report to Bill Daley, vice chairman of Public
Affairs, and sit on the company’s Management Committee.
“Barri is a strategic and collaborative leader with deep
experience in communications strategy, change management, brand
marketing, and business transformation,” said Daley. “We look
forward to her leadership as we redefine the company’s culture,
voice, and narrative.”
Rafferty joins Wells Fargo from Ketchum, where she was the
agency’s president and CEO — the first woman at the time to be the
CEO of a top-five public relations agency. Her accomplishments as
CEO at Ketchum include repositioning the agency to better adapt to
meet the needs and challenges of today’s global and digital
marketplace. Under her leadership, the agency won significant
recognition, including being the most-awarded PR firm at Cannes
2019, 2018, and 2017.
A strong advocate of diversity and inclusion, Rafferty is a
founding member of Omniwomen — an initiative to increase the
number, seniority, and influence of women in leadership roles — and
she has driven policy change at Ketchum to create a more inclusive
workplace. She has spoken on gender parity and unconscious bias at
the World Economic Forum in Davos, Switzerland, and Dalian, China,
as well as at TEDxEast.
“I look forward to working closely with the new leadership team
to help our stakeholders understand the incredible transformation
underway at this iconic company,” Rafferty said.
Rafferty holds a master’s degree in corporate communications
from Boston University and an undergraduate degree from Tulane
University. She was an adjunct professor at New York University and
has been a guest lecturer at several universities, including City
College of New York, Boston University, and Elon College. She has
been named to PRWeek’s “Power 50” for the past two years.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified,
community-based financial services company with $1.98 trillion in
assets. Wells Fargo’s vision is to satisfy our customers’ financial
needs and help them succeed financially. Founded in 1852 and
headquartered in San Francisco, Wells Fargo provides banking,
investment and mortgage products and services, as well as consumer
and commercial finance, through 7,400 locations, more than 13,000
ATMs, the internet (wellsfargo.com) and mobile banking, and has
offices in 31 countries and territories to support customers who
conduct business in the global economy. With approximately 263,000
team members, Wells Fargo serves one in three households in the
United States. Wells Fargo & Company was ranked No. 30 on
Fortune’s 2020 rankings of America’s largest corporations. News,
insights, and perspectives from Wells Fargo are also available at
Wells Fargo Stories.
Additional information may be found at http://www.wellsfargo.com
| Twitter: @WellsFargo.
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Arati Randolph Arati.randolph1@wellsfargo.com (704)
743-6968
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