BENTON HARBOR, Mich.,
Feb. 6, 2015 /PRNewswire/
-- Whirlpool brand and triple-threat entertainer Hunter Hayes reveal the winning performance of
"You Are My Sunshine" that will be part of a 60-second commercial
airing in front of tens of millions of people. Selected from more
than 400 submissions around the country, Alex Bell's winning performance is an
extraordinary "thank you" to her grandmother for her tireless love
and support. This is the inspiration behind Whirlpool brand's Every
day, care™ campaign, which honors the pivotal yet often unnoticed
value caregivers provide their families by doing chores like
washing, cooking and cleaning.
"Music is a powerful way to celebrate the people you care for
and who care for you," said Hayes. "I hope Alex's grand gesture
inspires others to find unique ways to express their
appreciation."
The 19-year-old New Jersey
native submitted an emotional tribute to her late grandmother
Veronica, who was diagnosed with dementia in 2010. "You Are My
Sunshine" was Veronica's favorite song and despite her advanced
dementia — which left her unable to recognize her loved ones at
times — the sound of her granddaughter singing the song triggered
her memory.
"My grandma cared through it all – she was there to see me
succeed and support me when I failed," said Bell. "When I was a
kid, I took a lot of the little things she did for granted, so it's
great to be able to finally thank her."
"Simple acts of cooking, cleaning and washing may feel tedious
and insignificant, but the hundreds of submissions prove that this
care has the power to shape who we are," said Jon Hall, senior brand manager Whirlpool brand.
"Alex's beautiful tribute is proof that every act of care we give
helps the people we love, become people who love."
To learn more about the Every day, care™ campaign, visit
Whirlpool.com/everydaycare and follow @WhirlpoolUSA.
About Whirlpool Brand
For more than one hundred years, Whirlpool brand has been
inspired by how people care for their families. Whirlpool
brand is designing home appliances that are focused on improving
how families give and get the care they need with the latest
technologies and innovations – whether that means most flexible
refrigerator storage for all types of family needs, induction
technology for efficient cooking and easier cleaning or laundry
pairs that sense and adapt to clothes with the latest in connected
technologies. Whirlpool brand is part of Whirlpool Corporation, the
world's leading manufacturer and marketer of major home appliances.
Whirlpool Corporation is also one of Habitat for Humanity's largest
corporate partners for over 15 dedicated years, donating a
refrigerator and range to every new Habitat for Humanity home built
in North America. For more
information on Whirlpool brand, please visit
Whirlpool.com/everydaycare or find us on Facebook at
facebook.com/whirlpoolusa or Twitter at @WhirlpoolUSA.
Additional information about the company can be found at
whirlpoolcorp.com.
About Hunter Hayes
Hailed as a "country-rock-blues guitar hero in the making" by
the Los Angeles Times,
Hunter Hayes is an award-winning
singer, songwriter and multi-instrumentalist who roared onto the
music scene in 2011 with his Platinum-selling, No. 1 self-titled
debut album on Atlantic Records. With three No. 1 singles already
under his belt (including the multi-Platinum smash "Wanted,"
"Somebody's Heartbreak," and "I Want Crazy"), Hayes delves into
deeper material on his new album, Storyline. He recently
wrapped his successful Tattoo (Your Name) Tour and will hit
the road with Lady Antebellum and Sam
Hunt for the Wheels Up Tour 2015 starting in May.
Visit www.hunterhayes.com / @HunterHayes.
Photo - http://photos.prnewswire.com/prnh/20150206/173932
Logo - http://photos.prnewswire.com/prnh/20110404/NY75862LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/whirlpool-brand-and-award-winning-artist-hunter-hayes-reveal-care-is-musical-contest-winners-performance-in-national-ad-300032050.html
SOURCE Whirlpool Brand