Walmart Partners with KIDBOX to Deliver Premium, Personalized Kids’ Fashion to Parents’ Front Doors
April 15 2019 - 11:01PM
Business Wire
KIDBOX Joins Retailer’s Expanded Kids’ Fashion
Offering, Which Includes New Brands, Shopping Destinations and
Inclusive Sizing
Today, Walmart announced a partnership with KIDBOX to offer
Walmart.com customers an exclusive, curated stylebox for kids, with
the option to receive seasonally, without a styling fee. The new
Walmart KIDBOX stylebox will offer Walmart.com customers
personalized style from more than 120 premium kids’ brands,
including BCBG, Butter Super Soft, C&C California and Puma. The
stylebox will include four to five fashion items for $48 – which is
approximately 50% off the suggested retail price for the group of
bundled items.
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Walmart Partners with Kidbox to Deliver
Premium, Personalized Kids' Fashion to Parents' Front Doors (Photo:
Business Wire)
Starting today, Walmart customers can order a Walmart KIDBOX
stylebox by visiting Walmart.com and completing a short style quiz
for their child. KIDBOX stylists use the style quiz to tailor each
box based on the child’s style preferences, the season and where
the child lives, creating a truly personalized selection.
“We are thrilled to partner with KIDBOX to introduce our first
kids’ subscription apparel service offering premium fashion brands
at a substantial savings,” said Denise Incandela, Head of Fashion,
Walmart U.S. eCommerce. “Over the last year, we have significantly
expanded our portfolio of kids’ fashion brands as part of our
broader effort to establish Walmart.com as a destination for
fashion. Our partnership with KIDBOX enables us to round out our
offering with additional national and premium kids’ brands.”
The new Walmart KIDBOX stylebox will be available for sizes 0 to
14 for girls and 0 to 16 for boys, and includes a range of items,
from sweaters and denim to dresses and graphic t-shirts. Parents
can order a box and schedule delivery on demand or sign-up for
automatic shipments of up to six boxes a year timed to seasons,
back-to-school and holiday. For every Walmart KIDBOX stylebox
purchased, KIDBOX will clothe a child in need through its
partnership with Delivering Good.
“Walmart has done a lot over the past year to establish itself
as a go-to retailer for all things fashion, and we’re honored to
partner with the retailer to expand its kids’ assortment online,
while also saving parents time and offering them the value and
convenience of a stylebox,” said Miki Berardelli, KIDBOX CEO. “At
KIDBOX, we pride ourselves on understanding kids' fashion
preferences while also creating moments for them to learn about the
importance of giving back. We look forward to bringing KIDBOX to
even more parents and kids, inspiring them to do good in their
communities and amplifying the voices of our Kids Board of
Directors, Little Leaders and Community Moms programs.”
The Walmart KIDBOX stylebox complements Walmart.com’s expanding
kids’ fashion assortment, which features more than 100 new brands
that have been added over the last year, including Betsey Johnson,
Kapital K, Levi’s, Limited Too and The Children’s Place. Popular
private brands, Wonder Nation and Athletic Works, continue to offer
on-trend, high-quality fashion at low prices, and Walmart has
extended inclusive sizing across its kids’ private brands online
and in its stores. The retailer has also launched new shopping
destinations for dance essentials and gymnastics, and licensed
children’s clothing, making it easier for customers to shop for
fashion featuring top movie, TV and gaming characters.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, over 275
million customers and members visit our more than 11,300 stores
under 58 banners in 27 countries and eCommerce websites. With
fiscal year 2019 revenue of $514.4 billion, Walmart employs over
2.2 million associates worldwide. Walmart continues to be a
leader in sustainability, corporate philanthropy and employment
opportunity. Additional information about Walmart can be found
by visiting http://corporate.walmart.com, on Facebook at
http://facebook.com/walmart and on Twitter at
http://twitter.com/walmart.
About KIDBOX
Launched in 2016, KIDBOX creates styled, curated boxes of
clothing for kids full of premier brands with substantial savings.
KIDBOX was founded with a social mission at its core to donate
clothing to one million kids in need. Since then, the mission has
evolved into creating moments for parents to start conversations
about the importance of giving back and doing good with their
children from an early age, priming kids to become kind people.
This often happens when families select a charity for donation
together. KIDBOX is focused on inspiring kids to do good with the
support of KIDBOX’s Kids Board of Directors -- a board of 12
entrepreneurial kids spreading social good in their communities,
and national Community Moms and Little Leaders programs. To date,
KIDBOX has donated over $15 million in new clothing to children in
need.
Pairing proprietary data science and machine learning with a
team of expert stylists, KIDBOX creates a fun, easy and engaging
shopping experience that starts online and delivers surprise and
delight right to the doorstep of each customer, who often makes the
opening and exploration of his or her KIDBOX a special event for
the whole family. KIDBOX can outfit children from newborn to size
14 for girls and newborn to size 16 for boys, featuring over 120
premier brands, such as BCBG, Bombas, Buffalo, Disney, Quiksilver
and Splendid. In Summer 2018, KIDBOX introduced its exclusive brand
lines: KIDBOX Miki B., KIDBOX Kid’s Club and KIDBOX Baby
Basics.
KIDBOX is a VC-backed startup, led by Canvas Ventures. It was
founded by Haim Dabah, founding board member of Delivering Good,
and is led by CEO Miki Racine Berardelli, a member of the National
Retail Federation Board of Directors. The company is headquartered
in New York, NY. Visit https://www.kidbox.com and
https://www.lookgooddogood.kidbox.com/ to learn more.
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Walmart Public RelationsJaeme Laczkowski1.800.331.0085 /
news.walmart.com/reporter
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