WWE® Delivers Most-Viewed & Highest-Grossing SummerSlam of All-Time
August 24 2021 - 07:30AM
Business Wire
Annual Event Sets Records for Live Global
Viewership, Gate Receipts, Indoor Attendance, Merchandise Sales,
Sponsorships & Social Engagement
Following a weekend of record-setting metrics, WWE (NYSE: WWE)
delivered the most-viewed and highest-grossing SummerSlam in the
company’s history.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210824005507/en/
(Photo: Business Wire)
Highlights include:
- More people watched Saturday’s event live across Peacock and
WWE Network than any other SummerSlam in the company’s history. The
seven-figure global audience marked a 55% increase over 2020 and a
29% increase over 2019;
- The sell-out crowd of 51,326 broke SummerSlam records for
indoor attendance and gate receipts. With tickets purchased by fans
from all 50 U.S. states, Saturday’s live gate was more than four
times greater than the last SummerSlam held with fans in attendance
in 2019;
- Merchandise sales posted an increase of 155% over 2019;
- SummerSlam set a new sponsorship record, growing by 25% vs.
2019 and 18% vs. 2020;
- With more than four million views, Brock Lesnar’s return became
WWE’s most-watched Instagram video of all-time – surpassing the
video of John Cena’s return at Money In The Bank. In total,
SummerSlam videos generated more than one billion views across all
WWE social platforms during the week.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The Company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family-friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE’s TV-PG programming can be seen in more than 900 million homes
worldwide in 28 languages through world-class distribution partners
including NBCUniversal, FOX Sports, BT Sport, Sony India and
Rogers. The award-winning WWE Network includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library and is currently available in more than 180 countries. In
the United States, NBCUniversal’s streaming service, Peacock, is
the exclusive home to WWE Network. The Company is headquartered in
Stamford, Conn., with offices in New York, Los Angeles, Orlando,
Dubai, London, Mexico City, Mumbai, Munich, Riyadh, Shanghai,
Singapore and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com.
Trademarks: All WWE programming,
talent names, images, likenesses, slogans, wrestling moves,
trademarks, logos and copyrights are the exclusive property of WWE
and its subsidiaries. All other trademarks, logos and copyrights
are the property of their respective owners.
Forward-Looking Statements: This
press release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of
1995, which are subject to various risks and uncertainties. These
risks and uncertainties include, without limitation, risks relating
to: the impact of the COVID-19 outbreak on our business, results of
operations and financial condition; entering, maintaining and
renewing major distribution agreements; a rapidly evolving media
landscape; WWE Network (including the risk that we are unable to
attract, retain and renew subscribers); our need to continue to
develop creative and entertaining programs and events; the
possibility of a decline in the popularity of our brand of sports
entertainment; the continued importance of key performers and the
services of Vincent K. McMahon; possible adverse changes in the
regulatory atmosphere and related private sector initiatives; the
highly competitive, rapidly changing and increasingly fragmented
nature of the markets in which we operate and greater financial
resources or marketplace presence of many of our competitors;
uncertainties associated with international markets including
possible disruptions and reputational risks; our difficulty or
inability to promote and conduct our live events and/or other
businesses if we do not comply with applicable regulations; our
dependence on our intellectual property rights, our need to protect
those rights, and the risks of our infringement of others’
intellectual property rights; the complexity of our rights
agreements across distribution mechanisms and geographical areas;
potential substantial liability in the event of accidents or
injuries occurring during our physically demanding events including
without limitation, claims alleging traumatic brain injury; large
public events as well as travel to and from such events; our
feature film business; our expansion into new or complementary
businesses and/or strategic investments; our computer systems and
online operations; privacy norms and regulations; a possible
decline in general economic conditions and disruption in financial
markets; our accounts receivable; our indebtedness including our
convertible notes; litigation; our potential failure to meet market
expectations for our financial performance, which could adversely
affect our stock; Vincent K. McMahon exercises control over our
affairs, and his interests may conflict with the holders of our
Class A common stock; a substantial number of shares are eligible
for sale by the McMahons and the sale, or the perception of
possible sales, of those shares could lower our stock price; and
the volatility of our Class A common stock. In addition, our
dividend is dependent on a number of factors, including, among
other things, our liquidity and historical and projected cash flow,
strategic plan (including alternative uses of capital), our
financial results and condition, contractual and legal restrictions
on the payment of dividends (including under our revolving credit
facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the
date made and are subject to change without any obligation on the
part of the Company to update or revise them. Undue reliance should
not be placed on these statements. For more information about risks
and uncertainties associated with the Company’s business, please
refer to the “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” and “Risk Factors” sections of
the Company’s SEC filings, including, but not limited to, our
annual report on Form 10-K and quarterly reports on Form 10-Q.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210824005507/en/
Media Contact:
WWE Chuck Kingsbury 203-352-8701
Chuck.Kingsbury@wwecorp.com
Investor Contact:
Michael Weitz 203-352-8642 Michael.Weitz@wwecorp.com
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