Yelp Launches Limited-Edition Wallpaper Collection Benefiting Small Businesses in Collaboration With Chasing Paper
October 06 2021 - 5:00AM
Business Wire
Yelp will help cover the cost of installation
for the first 30 people who purchase the wallpaper
Today, Yelp announced a new collaboration with home decor brand
Chasing Paper to introduce a series of three wallpaper prints
featuring beloved small businesses across the country, with
proceeds benefiting nonprofits that support local entrepreneurs and
business communities. The collection features unique prints made up
of sketches of iconic and highly-rated small businesses in three
cities: New York City, San Francisco and Austin. Waterloo Records
in Austin, TX, Liholiho Yacht Club in San Francisco and Books are
Magic in Brooklyn, NY, are among the 36 businesses featured. All of
Yelp's contributions to the collaboration and a portion of Chasing
Paper's proceeds will go back to supporting local businesses. The
Yelp x Chasing Paper Small Business Wallpaper was designed by
graphic designer and illustrator Amanda Giuffre of Noun New York,
and produced by Chasing Paper. It is available for purchase
starting today at www.ChasingPaper.com with prices starting at $90
for traditional wallpaper.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211006005206/en/
Yelp announced a new collaboration with
home decor brand Chasing Paper to introduce a series of three
wallpaper prints featuring beloved small businesses across the
country, with proceeds benefiting nonprofits that support local
entrepreneurs and business communities. (Photo: Business Wire)
Yelp is offering to help cover the costs of wallpaper
installation for the first 30 people who purchase panels of the
limited-edition traditional wallpaper print and use Yelp’s Request
a Quote feature to hire a home service professional.* As the
leading destination for connecting with local businesses, millions
of users come to Yelp each month to find home services
professionals including wallpaper installation specialists,
handymen, contractors, and more.
Proceeds from the Yelp x Chasing Paper Small Business Wallpaper
sales will be donated to nonprofits that are committed to assisting
local entrepreneurs and small businesses through services like
trainings and communal facilities, including: La Cocina in San
Francisco, Hot Bread Kitchen in New York, and BiGAUSTIN in
Austin.** Each city-themed wallpaper design features a variety of
beloved local businesses — from hidden gems such as NY Dosas, a
vegan Indian food cart in New York City, to the famed San Francisco
LGBTQ bar and nightclub Oasis, and Austin’s la Barbecue, an LGBTQ
and woman-owned restaurant redefining Bar-b-que in the heart of
Texas, which has 4.5 stars and over 2,500 reviews.
“At Yelp, we’re committed to spotlighting small businesses
across America, and as we’ve seen a 359% increase in interest for
wallpaper installation over the last year, we wanted to offer
people a fun way to get in on this trend while celebrating their
city’s local favorites,” said Tara Lewis, Yelp Trend Expert. “We’re
thrilled to collaborate with Chasing Paper on this unique wallpaper
featuring iconic restaurants, bookstores, and other independent
businesses, and we’re excited to see how people will bring their
wallpaper dreams to life with the help of trusted local
professionals they connect with on Yelp.”
“As a small business ourselves, partnering with Yelp —a champion
of small businesses across the country — to create a
limited-edition wallpaper that also gives back to other
entrepreneurs and small businesses was very exciting for us,” said
Elizabeth Rees, founder of Chasing Paper. “Combining our wallpaper
design expertise with Yelp’s data and platform lets us showcase an
array of small businesses on the wallpaper that makes for a great
accent to any living room, kitchen, bathroom or wet bar.”
To design the wallpaper, Yelp tapped New York City-based graphic
designer and illustrator Amanda Giuffre of Noun New York. Inspired
by the city around her, Giuffre began doodling her favorite New
York City spots at the start of the pandemic as she, and many
others, began missing the places that made her city feel like home.
After seeing Giuffre’s illustrations of her favorite NYC spots,
Yelp brought her on board to create exclusive designs that would
celebrate local favorites and inspire people everywhere to shop
small.
Each design comes in three colorways: black and white, red and
white and grey and blue. Local businesses were selected by Yelp
based on a variety of factors*** and the full lists of local
businesses featured in each wallpaper design are as follows:
New York City:
- Amy Ruth's
- Bobo
- Books are Magic
- Dead Rabbit
- Di Fara Pizza
- Freeman’s
- Jim's Shoe Repair
- Los Tacos No 1
- NY Dosas
- Nan Xiang Xia Long Bao
- Ruby’s
- The Meatball Shop
San Francisco:
- Comstock Saloon
- Green Apple Books
- House of Prime Rib
- Liholiho Yacht Club
- Marufuku Ramen
- Oasis
- Shizen
- Souvla
- Suppenkuche
- The Beehive
- Zazie
- Zuni
Austin:
- Bird Bird Biscuit
- Granny's Tacos
- Home Slice Pizza
- la Barbecue
- Lick Ice Cream
- Mozart’s
- Paramount Theater
- Peter Pan Mini Golf
- Spider House Ballroom
- The Picnic
- Waterloo Records
- Wheatsville Food Co-op
*The first 30 people who purchase the traditional small business
wallpaper panels will be awarded a $500 gift card to help cover the
cost of installation. Must be booked using Yelp's Request a Quote
feature. Recipients will be required to provide proof of one or
more submitted Yelp Request a Quote(s) (screenshot or other image).
Does not apply to purchases of samples of the limited-edition
print.
**Ten percent of proceeds from each wallpaper panel will be
donated to the non-profit organization affiliated with the city
represented. Hot Bread Kitchen and La Cocina are both long-time
partners and beneficiaries of the Yelp Foundation.
***All businesses featured had four stars or higher and agreed
to be featured in the design and participate in the campaign.
About Yelp
Yelp Inc. (www.yelp.com) connects people with great local
businesses. With unmatched local business information, photos and
review content, Yelp provides a one-stop local platform for
consumers to discover, connect and transact with local businesses
of all sizes by making it easy to request a quote, join a waitlist,
and make a reservation, appointment or purchase. Yelp was founded
in San Francisco in July 2004. Since then, Yelp has taken root in
major metros in more than 30 countries.
About Chasing Paper
Founded in 2013, Chasing Paper (https://chasingpaper.com) is a
pioneer and leader in the home decor industry, innovating
beautiful, clever solutions for the modern home. Best known for
their signature peel-and-stick fabric wallpaper, the brand creates
well-designed, artist-forward collections of wallpaper, wall
stickers, art prints, and flooring. Chasing Paper offers customers
an accessible, fun way to transform spaces of all sizes.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211006005206/en/
Media Contacts Alison Brod
Marketing + Communications yelp@abmc-us.com
Moderne Press for Chasing Paper 415.779.0828
connie@modernepr.com
Yelp (NYSE:YELP)
Historical Stock Chart
From Mar 2024 to Apr 2024
Yelp (NYSE:YELP)
Historical Stock Chart
From Apr 2023 to Apr 2024