WATERLOO, ON, March 15, 2021 /PRNewswire/ -- BlackBerry
Limited (NYSE: BB; TSX: BB) today announced a new critical
event management (CEM) solution called BlackBerry® Alert that will
help commercial organizations prepare for, respond to and recover
from major incidents. BlackBerry Alert is available to customers –
from small businesses to large enterprises – as either a SaaS
solution or a fully managed service providing for ease of setup and
use.
BlackBerry Alert is built on BlackBerry's
strong experience in providing CEM solutions to the public
sector with its BlackBerry® AtHoc® product line, the market leader
in its category. Events from the past year highlight that the
commercial CEM market requirements differ from the public
sector.
In the commercial sector, the traditional method of managing
critical events across multiple departmental silos can result in
delays, mistakes and low level of situational awareness. BlackBerry
Alert centralizes critical event management by integrating data
from across an organization to provide a seamless and reliable
exchange of critical information to keep business running and
people safe.
"Even with the best preparation and planning, enterprises can
encounter emergencies that disrupt business operations, test
organizational resilience, and threaten revenues and employee
safety. This includes a growing number of critical events –
cyberattacks and IT system outages, physical security and man-made
incidents, infectious disease outbreaks, extreme weather, and other
unexpected interruptions," said Ramon
Pinero, Vice President Product and Services, BlackBerry. "By
applying our experience in crisis management, secure
communications, and AI and automation, BlackBerry Alert provides an
early warning when threat levels change, allowing businesses to
start taking action to mitigate risks and minimize impact to
business, employees, customers and communities."
"The instability and uncertainty that organizations have
experienced this past year underscore the need for resilient and
sustainable critical event management capabilities," said
Alison Brooks, Research Vice
President, IDC. "Next-generation technology advances like
BlackBerry Alert would enable rapid dissemination of critical
information, provide continuity of messaging and warning, and help
businesses reduce the time it takes to warn a broader set of
affected stakeholders: employees, customers, and partners."
BlackBerry Alert can be integrated within business tools like
Microsoft Teams and ServiceNow, so that IT can alert and assemble a
best-in-class crisis team to troubleshoot and resolve issues
directly within the third-party application.
Learn more about BlackBerry Alert at DRJ Spring 2021
(March 30-April 1) where BlackBerry
will deliver a live keynote on How AI and Machine Learning Will
Transform Critical Event Management.
Additional information about BlackBerry Alert can be found
here.
About BlackBerry
BlackBerry (NYSE: BB; TSX: BB)
provides intelligent security software and services to enterprises
and governments around the world. The company secures more
than 500M endpoints including
175M cars on the road today.
Based in Waterloo, Ontario, the
company leverages AI and machine learning to deliver innovative
solutions in the areas of cybersecurity, safety and data privacy
solutions, and is a leader in the areas of endpoint security,
endpoint management, encryption, and embedded systems.
BlackBerry's vision is clear - to secure a connected future you can
trust.
BlackBerry. Intelligent Security. Everywhere.
For more information, visit BlackBerry.com and follow
@BlackBerry.
Trademarks, including but not limited to BLACKBERRY and
EMBLEM Design are the trademarks or registered trademarks of
BlackBerry Limited, and the exclusive rights to such trademarks are
expressly reserved. All other trademarks are the property of their
respective owners. BlackBerry is not responsible for any
third-party products or services.
Media Contact:
BlackBerry Media Relations
+1
(519) 597-7273
mediarelations@BlackBerry.com
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SOURCE BlackBerry Limited