- BMO Rainbow Deposits campaign invites people to share
pictures of rainbows on social media to raise funds and
drive progress for an inclusive society through Rainbow
- BMO will have Pride activations at the San Francisco Pride
parade, Los Angeles Football Club, and Angel City Football Club
TORONTO and CHICAGO, June 1, 2023
/CNW/ - BMO is kicking off the second year of its Pride-themed
"Rainbow Deposits" campaign, today through August 31. Canadians and Americans are invited to
"deposit" pictures of rainbows using the BMO Rainbow Deposits web
app at www.BMORainbowDeposits.com and share on social
media using the hashtag #BMOPride. For every rainbow
deposited, BMO will donate $1 to
Rainbow Railroad, up to $50,000
Rainbow Railroad is a global non-profit organization that
helps at-risk members of the 2SLGBTQ+ community get to safety.
Since its inception in 2006, Rainbow Railroad has helped more than
9,263 2SLGBTQ+ individuals from 69 different countries.
"At BMO, we're dedicated to fostering an environment
where all colleagues and customers are valued, respected and heard
– where everyone feels that they belong and can show up as
their authentic self," said John
McNain, Head, Canadian Personal Banking Products and
Experience, and a Director of Rainbow Railroad. "We encourage
everyone to deposit multiple rainbows over the summer and be a part
of this exciting initiative that closely aligns with BMO's Purpose,
to Boldly Grow the Good in business and life. The deposits
will translate into tangible, life-saving support for 2SLGBTQ+
people in need. Rainbow Railroad has many requests for help, and
BMO's donation of $1 for every
rainbow deposited will support Rainbow Railroad's ability to help
even more people find safety through emergency relocation and other
forms of assistance and drive progress for an inclusive
New this year, BMO will have Pride activations at BMO Fanfest at
the Los Angeles Football Club and Angel City Football Club home
games on June 24 and 25. Following
the Bank of the West's long-time presence as a Celebratory
Sponsor at the San Francisco Pride parade, BMO has elevated its
participation this year to a Platinum Sponsor.
"We're deeply grateful for BMO's partnership and continued
support of our mission of helping at-risk LGBTQI+ individuals get
to safety," said Dane Bland, Head of
Development, Rainbow Railroad. "The Rainbow Deposits campaign was a
huge success last year, raising key funds and awareness for Rainbow
Railroad's mission. Pride, for us, is about solidarity with the
2SLGBTQ+ people we help every year — and we are excited BMO will
bring this spirit to more people across North America this year!"
Rainbow Deposits is just one way BMO is supporting Pride and the
2SLGBTQ+ community. The bank's longstanding commitment includes
more than two decades of support. Highlights include:
- For the fifth consecutive year, BMO U.S. was recognized by the
Human Rights Campaign Foundation as an industry leader in 2SLGBTQ+
workplace equality – receiving a score of 100 on the 2022 Corporate
Equality Index (CEI).
- BMO is proud to have a long history of sponsoring Pride-related
events in communities across North
America – including the pride & remembrance run
in Toronto which BMO has sponsored
for 27 years. The run raises funds to support 2SLGBTQ+
organizations and fosters community spirit, goodwill, volunteerism,
and sportsmanship in the Canadian 2SLGBTQ+ community.
- The BMO Pride Employee Resource Group, consisting of 2,100
2SLGBTQ+ and ally employees guides the bank's commemoration and
celebration of Pride. BMO Pride is an enterprise-wide group of
2SLGBTQ+ and ally employees committed to promoting an equitable and
inclusive environment for all.
- BMO Road to Allyship training program was created for BMO
employees who want to be supportive of their 2SLGBTQ+ colleagues.
The course offers steps and resources that help to strengthen their
ability to stand up for others.
- Mastercard's True Name™ enables transgender and non-binary
individuals to use their chosen name across BMO banking cards
without the requirement of a legal name change – BMO was the first
financial institution to issue the cards in Canada and the U.S. Recently, Bank
Administration Institute recognized BMO in its 2022 BAI Global
Innovation Awards for an Honorable Mention – Innovation in
Diversity Equity and Inclusion for the bank's True Name partnership
- BMO illustrates its commitment to creating safe, inclusive
spaces for 2SLGBTQ+ colleagues and customers with the "Respecting
Pronouns: The Importance of Inclusion" training initiative
launching in June.
More information on BMO's Diversity, Equity and Inclusion
commitments, can be found here.
About BMO Financial
BMO Financial Group is the eighth largest bank in North America by assets, with total assets of
$1.25 trillion as of April 30, 2023. Serving customers for 200 years
and counting, BMO is a diverse team of highly engaged employees
providing a broad range of personal and commercial banking, wealth
management, global markets and investment banking products and
services to over 13 million customers across Canada, the United
States, and in select markets globally. Driven by a single
purpose, to Boldly Grow the Good in business and life, BMO is
committed to driving positive change in the world, and making
progress for a thriving economy, sustainable future and inclusive
About Rainbow Railroad
Headquartered in New York and
Toronto, Rainbow Railroad is an
international charitable organization that helps LGBTQI+ people
seeking safe haven from state-enabled violence and persecution in
countries where same-sex intimacy and diverse gender expressions
and sex characteristics are criminalized. Rainbow Railroad is a
registered Canadian charity and 501(c)3 organization in the USA.
For more on Rainbow Railroad, visit www.rainbowrailroad.org.
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SOURCE BMO Financial Group