CALGARY, AB, Aug. 18, 2021 /CNW/ - "Support local" is a
call to action found everywhere in recent years aimed to support
the success of small artists and businesses. What isn't recent, is
Big Rock Brewery's support of local arts, businesses, music, and
culture. We've done it since '85, and we're doing it still.
Building an experience that brings people together is something
we're excited to support in the city we were born in. We believe
the artists and businesses in Calgary are our fellow neighbours and many
have supported us over the years by way of enjoying our beers and
spreading kind words about our brand and products. Our local love
goes beyond just Calgary, though.
We're proud Western Canadians supporting fellow proud (and
incredibly talented) Western Canadians.
Big Rock founder Ed McNally and
his wife Linda were patrons of the arts long before they were
brewery pioneers. They noticed the arts were neglected from a
sponsorship perspective. They enjoyed Big Rock beers and attending
cultural events, so they decided "why not marry the two
together?" Ed and Linda's passion for the arts are just as
undeniable as how Big Rock's early support of the arts has
influenced how contemporary craft beer views community
investment.
The 42nd annual Calgary Folk Music Festival (CFMF) recently took
place in Prince's Island Park in July. We have over two decades
down as a partner of the CFMF team and are thrilled that this
year's event was Canada's second
ever since COVID-19's arrival in our country. It felt so good to be
surrounded by smiling faces of dancing Calgarians, all holding Big
Rock products handed to them by 1 of 600+ volunteers.
Our long-time support of festivals also stretches across
Edmonton, Winnipeg, Regina, and Grand Prairie. We also
maintain long-standing relationships with Spruce Meadows and Fringe
Festivals, including Edmonton Fringe (the second largest Fringe
Festival next to Edinburgh,
Scotland – home of the largest arts festival in the
world).
It's no secret that COVID-19 has left many people feeling
isolated, lost, lonely, and desperate for social connection. Many
artists and businesses were hit hard and had to look elsewhere to
earn their incomes. Now more than ever, supporting local is crucial
for the sake of the Canadian economy and the mental health and
quality of life of our community members. We've needed
human-to-human connection and are proud to be a part of easing this
back into our lives one event at a time. Arts, business, music, and
culture are for everyone – just like our craft beer. Cheers to an
eventful remainder of 2021 and beyond!
SOURCE Big Rock Brewery Inc.