Campaign Challenges Canadians to Give Excuses a
Break and Spend More Time with Friends
SCENE Members Can Enjoy Exclusive Promo Offers
for Movies, Dining and More
TORONTO, Sept. 24, 2019 /CNW/ - (TSX:
CGX) – SCENE, Canada's
largest entertainment loyalty program, is encouraging Canadians to
set their excuses aside and make time to socialize with friends and
family on National No Excuses Day this Friday, September 27. The campaign marks SCENE's
celebration of reaching 10 million members and will offer
cardholders an abundance of exclusive promotional offers, including
half off point redemptions for any movie at Cineplex theatres
across the country on National No Excuses Day.
SCENE launched the campaign to inspire Canadians to prioritize
time for shared social experiences and shine a spotlight on just
how often they are making excuses and opting to stay in. A recent
survey conducted by SCENE found that more than 90 per cent of
Canadians have made an excuse to get out of going out with friends
and family, despite the fact that 75 per cent of those polled feel
that social experiences are good for their well-being.
"With so many commitments and responsibilities, people often get
caught up in their daily routines and forget to pause to have some
fun," said Matthew Seagrim, Managing
Director, SCENE. "We are thrilled to be launching National No
Excuses Day on September 27 to
encourage Canadians everywhere to say 'yes' to making memories
together. Whether it's food, flicks or other fun, SCENE is making
it easier to make time for the ones who matter most, while at the
same time celebrating a huge milestone for our team."
Additional Survey Insights:
- Only half of Canadians (55 per cent) feel they don't go out as
often as they'd like to
- Millennials are the most likely to make excuses to avoid going
out, with a third saying that being 'too tired' is their most
common excuse
- More than half of Canadians say that dinner and a movie is the
ideal night out
- Almost three quarters of Canadians polled agreed that people
aren't getting enough face time in person
Beyond redeeming half the amount of SCENE points for Cineplex
movies, members will also have access to several other offers
through SCENE's roster of more than ten food and entertainment
partners. More information and details on other redemption offers
are available at SCENE.ca/NoExcuses.
Canadians are encouraged to engage in National No Excuses
Day by using the hashtag #AreYouIn or by visiting SCENE's
social channels on Facebook (Facebook.com/SCENE), Twitter
(@SCENECard) and Instagram (@SCENECard).
About SCENE
SCENE®, the entertainment
rewards program launched by Scotiabank and Cineplex in 2007, has
more than 10 million members across Canada. SCENE enables members to earn and
redeem points for movies, movie downloads and rentals, as well as
concessions. Members can earn and redeem points for a night out at
The Rec Room and over 800 Recipe Unlimited Corporation (formerly
Cara Operations Limited) restaurants across the country. Members
can accelerate their earning power with the SCENE®
ScotiaCard® debit card and SCENE® VISA
card.
SOURCE Cineplex