Movie-Lovers Across Canada Will Receive a Free
Bag of the Iconic Snack this Sunday
TORONTO, Jan. 15, 2020 /CNW/ - (TSX: CGX) – This
Sunday, January 19, Cineplex invites
movie-lovers across Canada to
visit their local theatre and indulge in the world's most popular
movie theatre snack — popcorn! In celebration of National Popcorn
Day, over 10 million SCENE card holders can enjoy a free bag of
Cineplex's famous, buttery popcorn.
To take advantage of this delicious deal, SCENE members can
visit any one of Cineplex's 165 theatres across the country and
scan their membership card or barcode on the SCENE app at
concession. The offer is valid for one small bag of popcorn per
SCENE member and cannot be combined with any other concession
offers, combos or promotions. For more information, guests can
visit Cineplex.com/PopcornDay2020.
"Popcorn is synonymous with the movie-going experience,
especially at Cineplex," said Sarah Van
Lange, Executive Director of Communications, Cineplex. "Now
in its third year, we're excited to continue a tradition that
Canadians have come to love and celebrate this classic movie treat
on National Popcorn Day."
Can't make it to a theatre? Get popcorn delivered right to your
door! In partnership with Cineplex, SkipTheDishes is offering every
customer a free small Cineplex popcorn on National Popcorn Day! To
claim your free popcorn, simply download the SkipTheDishes app,
search 'Cineplex' and add a small popcorn to your order. Learn more
about this exclusive offer HERE.
Popcorn fans are also encouraged to share their love for the
snack staple over social media, using the hashtag
#NationalPopcornDay, as well as on Cineplex's social channels on
Facebook (Facebook.com/Cineplex), Twitter (@CineplexMovies) and
Instagram (@CineplexMovies).
Cineplex Popcorn 'Kernels of Truth:'
- Last year, Cineplex served more than 300 million kernels of
popcorn on National Popcorn Day. This year, Cineplex anticipates
that movie-lovers will surpass that number!
- Cineplex pops roughly 29 billion popcorn kernels over the
course of a year
- It was not until films introduced sound in 1927 that movies
became a cultural event across North
America. With this surge in popularity, street vendors began
serving up snacks, including popcorn, before movie-goers entered
the theatre. Popcorn soon became inseparable from the experience
and still is to this day
- Talk about ancient grains! Historians believe that popcorn
existed as early as 4,700 BC
- The world's oldest known popper was designed around 300 AD,
with the first popcorn machine making its debut more than 1,500
years later at the World's Fair in Chicago in 1893
- Cineplex has a signature popcorn recipe exclusive to its
theatres, making it that perfect mix of salty, buttery and fluffy
deliciousness
- Popcorn comes in two shapes: 'snowflake' and 'mushroom.'
'Snowflake' popcorn is light and fluffy and served hot and fresh in
Cineplex theatres. 'Mushroom' popcorn is round and compact to
better hold specialty toppings and is used in Cineplex's
gourmet-inspired Poptopia.
About Cineplex
Cineplex (TSX:CGX) is a top-tier
Canadian brand that operates in the Film Entertainment and Content,
Amusement and Leisure, and Media sectors. A leading entertainment
and media company, Cineplex welcomes over 70 million guests
annually through its circuit of theatres and location based
entertainment venues across the country. In addition to being
Canada's largest and most
innovative film exhibitor, Cineplex also operates successful
businesses in digital commerce (CineplexStore.com), food service,
alternative programming (Cineplex Events), cinema media (Cineplex
Media), digital place-based media (Cineplex Digital Media),
amusement solutions (Player One Amusement Group) and an online
esports platform for competitive and passionate gamers (WorldGaming
Network). Additionally, Cineplex operates location based
entertainment complexes specially designed for teens and families
(Playdium) as well as Canada's
favourite destination for 'Eats & Entertainment' (The Rec
Room), and will be opening exciting new sports and entertainment
venues across Canada (Topgolf).
Cineplex is a joint venture partner in SCENE, Canada's largest entertainment loyalty
program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs approximately 13,000
people in its offices across Canada and the United States. To learn
more visit Cineplex.com or download the Cineplex App.
SOURCE Cineplex