MADISON, Wis., Sept. 9, 2019 /PRNewswire/ -- Kid Trax, a
brand of Dorel Industries, Inc. (TSX: DII.B, DII.A), have started
rolling out their new lineup of ride-on toys. Highlighting the fall
assortment will be the expansion of the Kid Trax Rideamals toy
category. With the release of three new 6-volt Rideamals and one
new 12-volt, this category is now available to even more children
than before!
Leading the charge is the Rideamals Josie Play &
Ride Unicorn, a 12-volt ride-on toy with real interactive play
features. Josie comes to life with over 100 unique sounds and
movements thanks to her fully motorized eyes, ears, head, and
wheels. Josie can trot (3.5 MPH), gallop (4 MPH) or go backward
(3.5 MPH). Kids can sit in the saddle, hold the reins, pick their
speed, and be on their way!
The next big innovation in the Kid Trax Rideamals lineup is
three new 6-volt toys. Complimenting the 12-volt Rideamals Josie
Unicorn will be the addition of the smaller 6V Rideamals Play
& Ride Unicorn. Kid Trax has also designed and developed
the Rideamals Play & Ride Dino and the Rideamals Play
& Ride Tiger. The 6-volt Rideamals toys will mimic many of
the play features found in the 12-volt variety but are geared
towards a younger audience (18-30 months).
In addition to proprietary toys, Kid Trax has new licensed
products, beginning with the officially licensed Classic Ford
Bronco. This 6-volt ride-on toy by Kid Trax is inspired by the
1967 classic Ford Bronco. Styled to look just like its grown-up
counterpart, it is perfect for the driveway, sidewalk, or
backyard. It includes real foot pedal acceleration and horn
sound effects for a lifelike driving experience, as well as a
working FM radio and an auxiliary port to play your favorite
MP3.
Sticking with the adventure theme, is the all-new Nerf
UTV. This 12-volt adventure vehicle takes Nerf games to the
next level with off-road tires and high ground clearance. Enough
room for two riders and added storage for extra Nerf darts, this
UTV is poised to be a top toy this season.
Expanding upon long-term licensing partnerships with Nickelodeon
and Disney, Kid Trax will launch a new lineup of 6-volt PAW Patrol
vehicles (Chase Police Cruiser, Skye Helicopter,
Rubble Digger) and two new Disney products, the Disney
Princess Vespa Scooter and the
Disney Enchanted Princess Adventure
Carriage.
The final licensed toy will be the delight of any little super
hero, the Marvel Spiderbike! Inspired by Marvel's
Spider-Man, this four-wheeled vehicle features glowing front and
side LED lights, foot pedal drive system and horn/engine sound
effects.
Rounding out the 2019 Fall assortment for Kid Trax is the Mow
& Go Lawn Mower. Just like
mom and dad's, this kid-friendly lawn mower features an enclosed
translucent deck that provides a lifelike illusion of mowing. Hours
of outdoor fun await with the Mow & Go
Lawn Mower by Kid Trax.
PRICING AND AVAILABILITY
Josie Play & Ride Unicorn – Available in October
($399 MSRP)
Rideamals Play & Ride Unicorn – Available in August
($129 MSRP)
Rideamals Play & Ride Dino – Available in August
($129 MSRP)
Rideamals Play & Ride Tiger – Available in September
($129 MSRP)
Classic Ford Bronco – Available in August ($219 MSRP)
Nerf UTV – Available in September ($399 MSRP)
PAW Patrol Chase Police Car – Available in August
($219 MSRP)
PAW Patrol Skye Helicopter – Available in August
($219 MSRP)
PAW Patrol Rubble Digger – Available in August
($219 MSRP)
Disney Princess Vespa Scooter
– Available in September ($149
MSRP)
Disney Enchanted Princess Adventure Carriage – Available in
August ($99 MSRP)
Marvel Spiderbike – Available in September ($219 MSRP)
Mow & Go Lawn Mower –
Available in August ($99
MSRP)
ABOUT KID TRAX
Kid Trax is a brand of Pacific Cycle, a division of Dorel
Industries' (TSX: DII.B, DII.A) Dorel
Sports segment, encompassing several powerhouse brands,
including Schwinn, Mongoose, Roadmaster, and Pacific. Dorel
Industries Inc. has annual sales of US $2.6
billion and employs approximately 9,200 people in facilities
located in twenty-five countries worldwide. Kid Trax makes award
winning battery powered ride-on toys. The brand's attention to
detail, creative designs and play features take favorite play
themes and licensed characters and bring them to life for the
child.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/kid-trax-launches-full-portfolio-of-ride-on-toys-ahead-of-holiday-season-300914249.html
SOURCE Kid Trax