Enthusiast Gaming Announces Strong Black Friday Performance
December 03 2020 - 6:00AM
Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the
“Company”) (TSX: EGLX)(OTCQB: ENGMF)(FSE: 2AV), the largest gaming
platform in North America, reaching over 300 million monthly video
game and esports fans worldwide, today announced that it has
observed significant growth across a number of key metrics during
Black Friday Week, representing the seven-day period from November
24 - 30, 2020, as compared to the corresponding period in 2019
(November 26 - December 2, 2019).
Black Friday is an important event in the
digital media industry as there is typically a surge in the demand
of digital ad inventory throughout the corresponding week. The
Company is pleased to report the following observations for Black
Friday Week 2020 vs 2019:
- 36% growth of total advertising
revenue, including programmatic advertising revenue growth of
28%
- 12% increase in site views,
resulting in nearly 800 million web and video content views in one
week
- An additional 2,000 paid
subscribers added to the Company’s web properties, representing an
approximately 2% increase in monthly recurring subscribers gained
in one week
“More and more brands are realizing the untapped
value of our gaming and esports platform as an ideal advertising
and engagement method to reach the Gen Z and millennial audiences,”
said Adrian Montgomery, CEO of Enthusiast Gaming.
“We are seeing strong growing numbers across our various segments
which is a testament to the investments and strategic decisions we
undertook during the past year including in ad tech, direct sales,
content and distribution. We remain excited and confident about our
growth trajectory.”
These results come on the heels of a successful
virtual-only EGLX 2020, the fifth annual gaming festival which saw
upwards of 12 million viewers across the globe and was supported by
key sponsors G Fuel, SpiderTech and TikTok.
About Enthusiast Gaming
Enthusiast Gaming (TSX: EGLX)(OTCQB: ENGMF)(FSE:
2AV) is building the world’s largest social network of communities
for gamers and esports fans that reaches over 300 million gaming
enthusiasts on a monthly basis. Already the largest gaming platform
in North America and the United Kingdom, the Company’s business is
comprised of four main pillars: Esports, Content, Talent and
Entertainment. Enthusiast Gaming’s esports division, Luminosity
Gaming, is a leading global esports franchise that consists of 7
professional esports teams under ownership and management,
including the Vancouver Titans Overwatch team and the Seattle Surge
Call of Duty team. Enthusiast’s gaming content division includes 2
of the top 20 gaming media and entertainment video brands with BCC
Gaming and Arcade Cloud, reaching more than 50MM unique viewers a
month across 9 YouTube pages, 8 Snapchat shows and related
Facebook, Instagram and TikTok accounts. Its 100 gaming-related
websites including The Sims Resource, Destructoid, and The Escapist
collectively generate 1.1 billion page views monthly. Enthusiast’s
talent division works with nearly 1,000 YouTube creators generating
nearly 3 billion views a month working with leading gamer talent
such as Pokimane, Flamingo, Anomaly, and The Sidemen. Enthusiast’s
entertainment business includes Canada’s largest gaming expo, EGLX
(eglx.com), and the largest mobile gaming event in Europe, Pocket
Gamer Connects (pgconnects.com). For more information on the
Company visit enthusiastgaming.com. For more information on
Luminosity Gaming visit luminosity.gg.
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accepts responsibility for the adequacy or accuracy
of this release.
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as "plans", "expects", "is expected",
"budget", "scheduled", "estimates", "forecasts", "intends",
"anticipates", or "believes" or variations (including negative
variations) of such words and phrases, or statements formed in the
future tense or indicating that certain actions, events or results
"may", "could", "would", "might" or "will" (or other variations of
the foregoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements in this news release include, but are
not limited to statements relating to the Enthusiast Gaming's
future growth in periods of increased market advertiser demand.
Forward-looking statements are based on
assumptions, including expectations and assumptions concerning:
interest and foreign exchange rates; capital efficiencies, cost
saving and synergies; growth and growth rates; the success in the
esports and media industry; and the Company’s growth plan. While
Enthusiast Gaming considers these assumptions to be reasonable,
based on information currently available, they may prove to be
incorrect. Readers are cautioned not to place undue reliance on
forward-looking statements. In addition, forward-looking statements
necessarily involve known and unknown risks, including, without
limitation, risks related risks associated with general economic
conditions; adverse industry events; future legislative, tax and
regulatory developments. Readers are cautioned that the foregoing
list is not exhaustive and other risks set out in Enthusiast Gaming
public disclosure recorded filed under the Company’s provide on
www.sedar.com, including those contained in the prospectus. Readers
are further cautioned not to place undue reliance on
forward-looking statements as there can be no assurance that the
plans, intentions or expectations upon which they are placed will
occur. Such information, although considered reasonable by
management at the time of preparation, may prove to be incorrect
and actual results may differ materially from those anticipated.
For more information on the risk, uncertainties and assumptions
that could cause anticipated opportunities and actual results to
differ materially, please refer to the public filings of Enthusiast
Gaming which are available on SEDAR at www.sedar.com.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement and reflect our
expectations as of the date hereof, and thus are subject to change
thereafter. Enthusiast Gaming disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by law.
Contacts:
Enthusiast Gaming – Eric Bernofsky
Chief Corporate Officer
press@enthusiastgaming.com
Media Relations – ID
EnthusiastGaming@id-pr.com
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