/NOT FOR DISSEMINATION IN THE UNITED
STATES OR FOR DISTRIBUTION TO UNITED
STATES WIRE SERVICES/
EDMONTON, AB, July 6, 2020 /CNW/ - Fire & Flower
Holdings Corp. and its wholly-owned subsidiary Fire & Flower
Inc. (collectively, "FFHC", "Fire & Flower" or the "Company")
(TSX: FAF) (OTCQX: FFLWF), today announced the openings of its
first two cannabis retail stores adjacent to Circle K locations in
the province of Alberta.
Through this initiative, Fire & Flower is expected to
benefit from high traffic Circle K locations to deliver an
unprecedented level of convenience to cannabis customers,
maximizing the benefit of the Spark PerksTM program and
Spark FastlaneTM online ordering services at
conveniently located stores.
The two stores in Calgary and
Grande Prairie are expected to be
the first of additional opportunities to co-locate cannabis retail
stores in the future. The co-located stores will be owned and
operated by Fire & Flower and are separate from the adjacent
Circle K in accordance with all applicable regulations. It is
anticipated that the Grande
Prairie store will open the week of July 6, 2020 and it is anticipated the
Calgary store will open the week
of July 13, 2020.
Information on the co-located stores will be available on the
Fire & Flower website at www.fireandflower.com/locations/.
"As we continue to build our relationship with Alimentation
Couche-Tard, Fire & Flower is very pleased to be embarking on
this initiative together," shared Trevor
Fencott, Chief Executive Officer of Fire & Flower. "We
believe that combining convenient pickup locations with digital
engagement offered by the Hifyre platform and Spark Perks
program presents our customers with a differentiated value
proposition in an increasingly competitive cannabis retail market.
This approach to innovation in omni-channel and
convenience-oriented cannabis retail differentiates Fire &
Flower and positions us well to capitalize on both domestic and
international opportunities."
About Fire & Flower
Fire & Flower is a leading
purpose-built, independent adult-use cannabis retailer poised
to capture significant Canadian market share. The Company guides
consumers through the complex world of cannabis through
education-focused, best-in-class retailing while the
HifyreTM digital platform and SparkTM
program connect cannabis consumers with the latest cannabis
products and deliver cutting edge insights into evolving consumer
behaviours. The Company's leadership team combines extensive
experience in the cannabis industry with strong capabilities in
retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding
shares in Fire & Flower Inc., a licensed cannabis retailer that
owns or has interest in cannabis retail store licences in the
provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.
Through its strategic investment with Alimentation Couche-Tard
Inc., the Company has set its sights on the global expansion as new
cannabis markets emerge.
More information on Fire & Flower can be found at
www.fireandflower.com.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain
forward-looking information within the meaning of applicable
Canadian securities laws ("forward-looking statements"). All
statements other than statements of present or historical fact are
forward-looking statements. Forward-looking statements are often,
but not always, identified by the use of words such as
"anticipate", "achieve", "could", "believe", "plan", "intend",
"objective", "continuous", "ongoing", "estimate", "outlook",
"expect", "project" and similar words, including negatives thereof,
suggesting future outcomes or that certain events or conditions
"may" or "will" occur. These statements are only
predictions.
Forward-looking statements are based on the opinions and
estimates of management of FFHC at the date the statements are made
based on information then available to the Company. Various
factors and assumptions are applied in drawing conclusions or
making the forecasts or projections set out in forward-looking
statements, including completion of construction and licensing of
co-located cannabis retail stores, benefits realized by the
Spark PerksTM program and Spark FastlaneTM
online ordering service and identification of additional
co-location opportunities. Forward-looking statements
are subject to and involve a number of known and unknown risks and
uncertainties, many of which are beyond the control of FFHC, which
may cause FFHC's actual performance and results to differ
materially from any projections of future performance or results
expressed or implied by such forward-looking statements. No
assurance can be given that the expectations reflected in
forward-looking statements will prove to be correct, including
whether additional co-located stores will be identified, built or
licensed.
FFHC assumes no obligation to publicly update or revise
forward-looking statements to reflect new information, future
events or otherwise, except as expressly required by applicable
law.
SOURCE Fire & Flower Holdings Corp.