/NOT FOR DISSEMINATION IN THE UNITED
STATES OR FOR DISTRIBUTION TO UNITED
STATES WIRE SERVICES/
TORONTO, Nov. 23, 2020 /CNW/ - Fire & Flower
Holdings Corp. ("FFHC") (TSX: FAF) and its wholly-owned
subsidiary Fire & Flower Inc. ("Fire & Flower" or the
"Company"), is pleased to announce that its stores will once again
offer free best-in-class home delivery and curbside pick-up to
safely and responsibly service its customers during the
newly-mandated Toronto and Peel
region lockdown in the Province of Ontario.
Beginning Monday, November 23,
customers can easily order their cannabis products from Fire &
Flower's Toronto locations using
the e-commerce platform at www.fireandflower.com and choose between
either free same-day delivery to their homes or to come to their
nearest store for curbside service, ensuring the health and safety
of Fire & Flower customers and team members.
On Friday, November 20, 2020,
Attorney General Doug Downey
approved an emergency order placing the Toronto and Peel regions under a new lockdown
to combat COVID-19. On Sunday,
November 22, 2020, Ontario Regulation 654/20 was made
allowing cannabis retail stores located in the lockdown regions to
operate through e-commerce, curbside pickup and home delivery
services. Fire & Flower's Toronto locations are poised to continue
operations through e-commerce and commence curbside and delivery
services immediately.
"We applaud Attorney General Doug
Downey for the practical solution of allowing
provincially-licensed cannabis retailers the same
e-commerce abilities of delivery and curbside pick-up that all
other retailers have during this period of lockdown," said
Trevor Fencott, Chief Executive
Officer, Fire & Flower. "This act allows us to safely provide
service to our customers and continue to combat the burgeoning
illegal market during these challenging times."
"As the legal industry steps up for the second time and
invests in safe delivery for our customers, we hope the Provincial
government will recognize that the Ontario Cannabis Store's
monopoly on delivery is an unnecessary burden on public
health, taxpayers, customers and economic growth in the Province"
continued Fencott. "Lockdowns will eventually end, but the road to
economic recovery for private business will be difficult and
the large illegal market will continue unchallenged unless the
government makes these changes permanent. Our customers
expect e-commerce and delivery options from every other kind of
retailer in the Province, and deserve to receive equitable
treatment for licensed cannabis retailers."
Fire & Flower and Hifyre™ digital teams are re-establishing
the operating procedures and technology that served safely
customers through online payment, curbside pickup and home delivery
services earlier this year when the province was initially
combatting the pandemic.
Fire & Flower has a distinct competitive advantage as online
ordering, curbside pickup and delivery become available through its
ability to communicate with almost 178,000 members in the Spark
Perks program on the Hifyre™ digital platform. The Spark Perks
program provides a robust channel to communicate with consumers,
understand their needs and preferences and drive consumer traffic
digitally.
About Fire & Flower
Fire & Flower is a leading purpose-built,
independent adult-usecannabis retailer poised to capture
significant Canadian market share. The Company guides consumers
through the complex world of cannabis through education-focused,
best-in-class retailing while the HifyreTM digital
platform and Spark PerksTM program connect cannabis
consumers with the latest cannabis products, and deliver cutting
edge insights into evolving consumer behaviours. The Company's
leadership team combines extensive experience in the cannabis
industry with strong capabilities in retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding
shares in Fire & Flower Inc., a licensed cannabis retailer that
owns (directly or indirectly) cannabis retail store licences in the
provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.
Through its strategic investment with Alimentation Couche-Tard
Inc., the Company has set its sights on the global expansion as new
cannabis markets emerge.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain forward-looking information
within the meaning of applicable Canadian securities laws
("forward-looking statements"). All statements other than
statements of present or historical fact are forward-looking
statements. Forward-looking statements are often, but not always,
identified by the use of words such as "anticipate", "achieve",
"could", "believe", "plan", "intend", "objective", "continuous",
"ongoing", "estimate", "outlook", "expect", "project" and similar
words, including negatives thereof, suggesting future outcomes or
that certain events or conditions "may" or "will" occur. These
statements are only predictions.
Forward-looking statements are based on the opinions and
estimates of management of Fire & Flower at the date
the statements are made based on information then available to
the Fire & Flower. Various factors and assumptions
are applied in drawing conclusions or making the forecasts or
projections set out in forward-looking statements, including with
respect to whether Fire & Flower will be permitted to continue
offering curbside or delivery services in Ontario or elsewhere under applicable laws
and/or emergency orders. Forward-looking statements are
subject to and involve a number of known and unknown, variables,
risks and uncertainties, many of which are beyond the control
of Fire & Flower, which may cause Fire & Flower's
actual performance and results to differ materially from any
projections of future performance or results expressed or implied
by such forward-looking statements. Such factors, among other
things, include: final regulatory and
other approvals or consents;
fluctuations in general macroeconomic conditions;
fluctuations in securities markets; the impact of the COVID-19
pandemic; the ability of the Company
to successfully achieve its business objectives and political
and social uncertainties.
No assurance can be given that the expectations reflected in
forward-looking statements will prove to be correct. Although
the forward-looking statements contained in this news release are
based upon what management of the Company believes, or believed at
the time, to be reasonable assumptions, the Company cannot assure
shareholders that actual results will be consistent with such
forward-looking statements, as there may be other factors that
cause results not to be as anticipated, estimated or intended.
Readers should not place undue reliance on the forward-looking
statements and information contained in this news release.
Additional information regarding risks and uncertainties relating
to the Company's business are contained under the heading "Risk
Factors" in the Company's preliminary short form base prospectus
dated November 19, 2020 and in the
Company's annual information form dated April 29, 2020 and the heading "Risks and
Uncertainties" in the management discussion and analysis for the
thirteen and twenty-six weeks ended August
1, 2020 filed on its issuer profile on SEDAR
at www.sedar.com.
No stock exchange, securities commission or other regulatory
authority has approved or disapproved the information contained
herein.
SOURCE Fire & Flower Holdings Corp.