With fans returning to venues in droves, Givex
provides digital fan engagement solutions like Uptix stored value,
gift cards and online ordering
TORONTO, Aug. 30,
2022 /PRNewswire/ - Givex Information Technology
Group LTD ("Givex") (TSX: GIVX) (OTCQX: GIVXF) announced
today that it has brought on 15 new professional U.S. sports teams
as clients in 2022, utilizing various Givex products.
Uptix enhances the gameday experience for fans with its stored
value ticketing functionality, allowing for cashless concessions
with shorter lines and in-game promotions. Stored value tickets
have multiple functions (season ticket holder discounts off certain
items, concessions and merchandise redemptions) and a barcode that
can be scanned by a Point of Sale (POS) system to redeem the funds
loaded on the ticket.
"The COVID-19 pandemic emphasized the need for venues to utilize
cashless digital solutions to manage concessions, merchandise,
ordering and more, putting Givex in a coveted position in the
industry," said Debbi Blackburn, VP
Business Development at Givex. "Our Uptix product, for one, offers
a multi-pronged solution that allows venue operators to surprise
and delight guests with in-event promotions while driving
concession revenue."
At any time during a game, venues can add value to fans' tickets
in a certain section or row, which creates excitement for fans and
drives revenue for concessions. Ticket holders typically spend more
than the value added on their tickets, creating lift and resulting
in higher concession and merchant revenues. With Uptix, clients
also can track fan spending, identify key customer segments and
tailor promotions to increase spending, as well as utilize stored
value to handle customer service issues in real time.
Another application of Uptix is for venue employees. For
example, Givex developed a cashless payment solution for a
professional baseball team, already a gift card, Uptix and instant
rewards client. The payment solution manages meals for employees
working in the venue using QR codes on their employee badges.
Employees can manually reload funds or participate in the
Auto-Reload program, and can use the stored value at any POS in the
ballpark.
"These new partnerships showcase Givex's ability to provide
turnkey digital solutions that are easy to implement and arm venue
operators with data to drive revenue and make business decisions,"
said Don Gray, CEO of Givex. "An
Uptix client saw an average upsell of 47% per game in the month of
August, and that's just one example of the many clients who see the
ongoing value of Uptix and other Givex products."
For more information about Uptix, please
visit https://www.givex.com/products/uptix/.
About Givex
Givex (TSX: GIVX) (OTCQX: GIVXF) is a global fintech
company providing merchants with customer engagement, point of sale
and payment solutions, all in a single platform. We are integrated
with 1000+ technology partners, creating a fully end-to-end
solution that delivers powerful customer insights. Our platform is
used by some of the world's largest brands, comprising
approximately 116,000 locations across more than 100 countries.
Learn more at givex.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/givex-announces-15-new-professional-us-sports-teams-as-clients-301614237.html
SOURCE Givex